Makeup for Dropshipping

Makeup has always been a booming industry but with the rise of beauty bloggers and influencers, the demand for products is growing! The industry is always evolving so there is definitely room to jump on board and tap into the over $84 billion dollar market. But with such a range of product options on offer how do you choose? We’ve narrowed it down to the top 15 makeup products to dropship and sell in 2025 below!

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15 of the Best Makeup and Cosmetic Products to Dropship in 2025

Purchase Price
$1.87

1. Makeup Brushes

An essential makeup kit item! There are many different brushes on the market so when you are advertising your product be sure to outline how you stand out. Brushes that stay together? Do they have a special handle? Colour? Etc.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Makeup Brush
Supplier name
 Yes 1 Yes Cosmetic Puff
Purchase Price
$0.52

2. Makeup Sponges

Makeup sponges are a trendy and colourful makeup equipment essential. They are supposed to be really great at helping to blend foundation. An awesome way to market these is to do tutorials and videos explaining how to use them best!

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Makeup Set
Supplier name
 Yes 1 Yes Cosmetic
Purchase Price
$1.36

3. Eyebrow Pencils

A good eyebrow pencil is another essential makeup item. With a range of products on the market it is going to be hard to stand out so be sure to keep up your social proof and include a blog on your website with product reviews and comparisons.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Hair Care
Supplier name
 Yes 1 Yes Tools & Accessories
Purchase Price
$1.82

4. Colored Eyeliner

Coloured eyeliner is a hit with the younger generation and a playful way to spice up one's makeup routine. An idea for marketing purposes is to think about promoting different colours depending on the season.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Face Makeup
Supplier name
 Yes 1 Yes Health Care Tools
Supplier name
 Yes 1 Yes Makeup Brushes
Purchase Price
$1.77

5. Makeup Brush Cleaner Pad

Not everyone cleans their makeup brushes but it is definitely a good thing to do! When marketing these be sure to outline the benefits and how easy they are to use. Perhaps even create a video tutorial.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Personal Healthcare
Supplier name
 Yes 1 Yes Cosmetic Puffs
Purchase Price
$2.63

6. Self Tanning Supplies

Good self tanning supplies are definitely necessary and sought after. An awesome way to market these is to do tutorials and videos explaining how to use them best and why someone would benefit from using them.

Target Demographic: All

Target Gender: All

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Tools & Accessories
Supplier name
 Yes 1 Yes Beauty & Health
Purchase Price
$1.12

7. Makeup Removing Cloths

Makeup removing cloths are an everyday need for many makeup users. People are not only needing them but searching for cloths that are healthy for their skin. Before and after photos will be great for marketing purposes.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Health Care
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Makeup Tools
Purchase Price
$17.12

8. Makeup Mirror with LED Light

LED lights are popular for makeup tutorials but also great for ensuring a perfect makeup application. When marketing these be sure to show comparison photos and how to use them best.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup Mirror
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Health & Beauty
Purchase Price
$2.31

9. Makeup Organizer

With so many makeup products on the market an organizer is pretty much an essential item! These can appeal well to people who struggle to find things in their makeup bags as well as those who enjoy a minimalist lifestyle. Be sure to emphasise the fact they save time and look great!

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Health & Beauty
Purchase Price
$1.31

10. False Eyelashes

False eyelashes are extremely popular and super trendy. However, many people struggle to put them on at home so it will be good to include video tutorials as part of your marketing as well as before and after photos.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Eyelashes
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Makeup
Purchase Price
$1.55

11. Eyeliner Stamps

Eyeliner stamps are pens with a smudge proof tip. They are supposed to make eyeliner application easier. When you’re marketing these be sure to highlight how they are hassle free and save time!

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Eyelashes
Purchase Price
$1.78

12. Glitter Lip Gloss

Glitter lipgloss is making a come back from the 90’s with the likes of Kim Kardashian promoting it. Like most makeup products it would be helpful to create video tutorials as part of your marketing and even include a blog with product reviews and comparisons.

Target Demographic: Gen Z (18-24) + Gen Y (25-39)

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Health Care
Supplier name
 Yes 1 Yes Makeup Tools
Purchase Price
$2.53

13. Lip Plumping Lip Gloss

Lip plumping is definitely a trendy craze right now. When you are marketing these before and after photos will be useful as well as highlighting risks and how to use the product safely.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Lips Makeup
Supplier name
 Yes 1 Yes Face Makeup
Supplier name
 Yes 1 Yes Makeup
Purchase Price
$1.02

14. Mascara Wands

There are so many different shaped mascara wands on the market and not everyone knows which one is right for them. When you are promoting these perhaps you could educate your audience and highlight the different benefits of each brush. For example, some provide no clumping, some help with curving the lashes and bringing volume etc.

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Eyelashes
Supplier name
 Yes 1 Yes Makeup Brushes
Supplier name
 Yes 1 Yes Makeup Tools
Purchase Price
$3.42

15. Makeup Primer

Makeup primers prepare the skin for makeup application. They do this mainly by smoothing out the skin and filling in the pores. Again, using before and after photos will be great for marketing purposes!

Target Demographic: All

Target Gender: Female

Recommended Suppliers
Supplier Ships worldwide MOQ Dropshipping Category
Supplier name
 Yes 1 Yes Makeup Tools
Supplier name
 Yes 1 Yes Makeup
Supplier name
 Yes 1 Yes Health & Beauty

akeup and cosmetic market overview

  • Consumers are prioritizing multifunctional and skin-friendly makeup products, blending beauty with skincare benefits.
  • Sustainable packaging and refillable cosmetics are becoming key differentiators.
  • Digital innovations such as AI-powered shade matching and augmented reality try-ons are enhancing the online shopping experience.

Why dropship makeup?

Makeup is a product that has seen a massive resurgence with the rise of social media. It’s always been popular with women, but Youtube tutorials and Instagram influencers have driven up the demand for makeup in recent years. In the United States alone, the industry is said to be worth $84 billion - and growing! So even just tapping into a slice of the market could prove to be highly lucrative.

The best thing about makeup is there are always new products, tones, and trends coming onto the market which provides you with endless opportunities for a niche to focus your business on. There’s makeup for different skin types, as well as products that are made from natural ingredients. The other thing about makeup is that it eventually runs out and customers need to buy more, so if you can convert a customer and keep them, you can secure ongoing income for your business.

How to dropship makeup?

You need to start by deciding what type of makeup you want to sell online. It’s a highly-competitive market occupied by a lot of big brands, so it’s important that you zero-in on a specific niche. Perhaps you want to sell concealer, eyeliner and mascara, lipstick, makeup tools, or natural products? There are so many niches to choose from.

You should also think about what end of the market you want to be in - high-end/expensive, low-end/cheap, or somewhere in between? Given that the makeup industry is constantly evolving, you may be able to ride the wave of a new trend. Once you know what niche you want to focus on, follow these three steps to get your dropshipping journey underway:

  1. Use SaleHoo Labs to find the best makeup to dropship
  2. Browse the SaleHoo Directory to find trusted dropshipping makeup suppliers
  3. Start selling makeup on your chosen online marketplace

Other dropship categories to explore

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