Protein bars help busy consumers who still aim for a healthy diet. Protein is an essential nutrient that can contribute to muscle recovery and weight loss, and recent studies have shown that it may help lower blood pressure.
Marketing campaigns from the health and wellness industry have promoted protein bars as a safe meal substitute. This approach played a role in skyrocketing its demand over recent years. The Market Research Lab even shows a 100% sell rate for three protein bar types, which indicates a promising outlook for new sellers.
But first, we need to study the current trends to know which types and brands the market is drawn to. Let's find out more on:
- Types of protein bars
- Current sales
- Top keywords on search engines
- Selling protein bars (bonus tips)
A quick snapshot of the Market Research Lab and AffiloTools can help us examine the best route to selling protein bars online.
Let's start by understanding the types targeted by specific consumers.
Types of protein bars
A protein bar should have at least 15 grams of protein to be officially called a “protein bar.” Some bars are targeted at specific functions. Below are just a few of the most common.
- Energy Protein Bars: These are bars that are high in carbohydrates, yet lower in protein content (relatively speaking). They are power boosters targeted at people who require quick energy. Example brand: Clif.
- Women's Protein Bar: Targeted at women, as they have different nutritional needs than men. Iron and vitamin D are usually added in these bars, and they have minimal “protein” aftertaste, which many women find in common protein bars. Example brand: LUNA.
- Meal Replacement Bars: Targeted at individuals with busy schedules as a meal replacement, with the goal of providing a balance of protein, carbohydrates, and fat. Example brand: Quest Nutrition.
- Low-Carb Protein Bars: With higher protein content, these are designed as post-workout snacks that support lean muscle and muscle recovery. Example brand: Pure Protein.
- Flavors:: There are also others who just want to eat a healthy snack and want something that tastes good. Top-selling flavors are chocolate chip cookie dough, chocolate peanut butter, rocky road brownie, and cookies and cream, to name a few.
Disclaimer: Although protein bars can be a healthy alternative to some other foods, proper diet and exercise are still essential to staying healthy. For individuals with diabetes, doctor's consultation is recommended.
Why sell protein bars?
Below are three examples of successfully sold protein bars gathered from the lab. This will tell help us determine how online sellers target specific markets for each type as we analyze its success rate, competition, and average selling price.
High sell rate
A 100% sell rate for all three examples shows that there is indeed a good chance of successfully selling protein bars online. A high sell rate is a good indicator of how well these products are moving.
This result also tells us that Quest protein bars are highly sought after, and that flavors such as chocolate brownie, chocolate chip cookie dough, and cookies and cream are really big in the current market.
Average selling price
An affordable selling price of $30–$33 for a box of these protein bars gives you the benefit of a bigger market. However, it also limits your control over your profit. Try purchasing protein bars in bulk to lower your cost.
Wholesale pricing only works in volume buying. Remember that suppliers don't just post their wholesale rates for everyone to see. You have to contact them directly and inquire how much volume you need to purchase to avail of their wholesale rates.
The results show all three protein bars types at low competition. When choosing a niche, it's ideal to start with low-competition products for a better chance of landing a sale.
Using the AffiloTools Keyword Research tool will give us an idea of what the current market is talking about. Let's find out what the top-ranking keywords are for "protein bars."
These results tell us that many people are trying to find out what the "best protein bars" on the market are, with monthly search volume at 12,100. This means protein bars are indeed a potential niche.
The answer to the question "What are the best protein bars?" may already be included in these results. Quest, Fit Crunch, and Clif brands have anywhere from 1,000 to 9,900 searches; let's take that as a hint on the types and brands of protein bars to start selling, as it shows a high level of interest in the current market. The high search volume for "best protein bars for women" also serves as another tip when you narrow down your audience.
Protein bars are mainly targeted at the health-conscious market. Selling other health-related products, such as dietary supplements or organic alternatives, can help draw attention to your listings. This encourages potential buyers to browse what else you have available and make additional purchases.
Another way to let your products stand out is to offer them in bundles. Most customers love product bundles! When bundling protein bars, think about related items that pair well with them such as protein shakes, or bundling them in different flavors.
Over to you!
We have protein bars suppliers that all ship globally and have been verified as safe and legitimate. You can access them instantly here within our directory.
Let us know if you're selling protein bars online and share your success story with us! Feel free to leave your comments below and let us know if we've missed something.
Disclaimer: The information published here is strictly for informational purposes. All above items are only suggestions for possible products which we believe will sell favorably, and this article should be used as a guide only. At the time of writing, all above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.