Videos games are quite popular in many homes -- mine included! There's a long-standing stereotype that gamers are primarily teenage boys, but that is absolutely no longer the case. Plenty of women of all ages enjoy playing video games, too. And with the rise of motion-sensing technology, there are plenty of games that are fun for the entire family -- and can even help you get a bit of exercise! Of course, there are plenty of your standard single-player games still available, which offer immersive story lines, open-world exploration, and stunning graphics. There really is something for everyone.
The nice thing about video games is that there's always a new game to be discovered! There are companies that have been producing games in the same series for more than 20 years (such as Square Enix and Final Fantasy), and they have huge fan-bases eagerly awaiting the next title. Then there are independent game titles, or more recent series such as Call of Duty.
Video games tend to fall into two categories: computer games, and console games. One of the most popular consoles is the PlayStation 4 (also known as the PS4), which was released in November 2013. There are plenty of titles available for this fan-favorite console, meaning you have a large assortment of possible products to sell in your online store!
Sit tight as we explore the market for this week's promising niche, PS4 games, with the help of our very own Market Research Lab.
There are many PS4 video games available on the market, below are the all time top 5 games according to MetaCritic.com
Developed by Rockstar North, this open world action-adventure video game is centered on the heist sequences, and various missions you can complete. The game can be played either from a first or third-person view and because it's open world, you have a lot of freedom to explore.
An open world action-adventure stealth video game developed by Kojima Productions, Metal Gear Solid V is the final installment and the greatest game in the Metal Gear series. It's critically acclaimed for its high degree of player freedom.
This game is also developed by Naughty Dog and is the last chapter to the Uncharted series. Focusing on the adventures of treasure hunter Nathan Drake, this action-adventure shooter game is highly acclaimed for its game play, presentation, narrative and visuals.
Adapted from a series of fantasy novels by a Polish author, this game series was developed by CD Projekt RED. Blood and Wine is one of two expansions to The Witcher 3: Wild Hunt, set several years after the events of the base game.
With eBay and Amazon being the two most popular eCommerce marketplaces, you could succeed in a big way on these platforms! But they are also a great way to gauge interest and demand for products. To help us check the market for this week's niche, we have our very own Market Research Lab. Join us as we learn more about the success rate, market competition, and the average price of PS4 video games.
PS4 video games are selling like hot potatoes, with a success rate between 94% and 100% for the titles in the lab! It's hard to come by products that move this well, so when you find them, it's definitely worth a look. Running an eCommerce business is not always easy and will oftentimes prove to be a bigger challenge than expected -- but if you look for items with a higher sell rate you are more likely to succeed.
Ideally your target profit margin is at the very least between 5%-10% per item, after any selling and transaction fees. Any lower then there would be no money to be made! This is why a solid average selling price is crucial. Just make sure you can find the products at a price well below market value! Remember that the best way for you to maximize your profits is by buying your stock in bulk. The higher your order volume, the lower your unit price will be. Go for wholesale if you have the money, rather than dropshipping individual titles.
Another key factor is market competition: What good is a product with a high sell rate and a solid average price if the market is too saturated for you to make any sales? Always go for products with low market competition -- that way you'll have a relatively easier time making sales and staying competitive in your chosen marketplace.
You have to be able to direct traffic to your store and/or listings to make sales. The key to achieving this is the keywords you are using. If buyers can't find your product in the search engines, they can't buy it, and search engines (even eBay and Amazon's) rely on keywords to deliver the best results. To help us find the right keywords, we used our very own AffiloTools Keyword Research tool. Below are some of the top-ranking keywords for PS4 video games.
Look at that search volume: 49,500 local searches for new PS4 games, followed closely by PlayStation 4 games at 33,100 local searches. Just imagine if you could attract even a fourth of that traffic -- that could easily translate to a lot of dollar signs!
You can sell these games as stand-alone items or bundled together. You can even offer promos like buy 5 and get 1 free. The best approach with this tactic is to offer a game that is not really selling as your freebie, to help clear out some storage space (if you are buying in bulk and storing them in your garage or home).
When you put everything together, it all adds up to the fact that PS4 video games is indeed a profitable niche. But just because we are telling you that this product is a niche it doesn't mean you just sit, relax and go for a ride -- you have to put effort into making sure your listings are highly optimized, intoo finding the best suppliers (we have some for you at the end of the blog!) and into making sure you stay competitive.
Here are some options to help you decide on how and where to sell your PS4 video games:
eBay and Amazon are the ideal starting grounds, especially for first-timers, as these sites already have a steady flow of potential customers. You just have to make sure you do your part and make your listings visible in product search results. Here are a few tips to help you land a spot on the first page of search results:
If you're ready to take the next step and start selling through your own store, I highly suggest our Premium SaleHoo Stores, where you can create an eCommerce shop without having to worry about selling fees and other rigid policies that you are required to comply with. Enjoy the freedom to sell the way you want to.
Join local weekend markets and bazaars in your area. Many gamers visit these type of events looking for bargains. Since you will selling to a live market, be sure to bring a TV and a PS4 so you can let customers demo the games. Or you can have someone who's really good play one of the top selling games as a side attraction -- this tactic is sure to bring curious people in.
This supplier holds a vast range of games and consoles, including the Nintendo DS, Nintendo 3DS, Nintendo Wii, PlayStation 2 (PS2), PlayStation 3 (PS3), PlayStation 4 (PS4), PSP, PlayStation Vita (PS Vita), XBOX, XBOX 360 and XBOX One. They accept major credit and debit cards, as well as bank transfers as forms of payment. They ship worldwide.
Large Product Range: Games & Consoles, PC Games, Accessories, Figures, Guide Books, T-Shirts, Playstation 4 (PS4), PSP, Playstation Vita (PS Vita), XBOX, XBOX 360 and XBOX One
Wholesale and Dropship: This supplier doesn't currently offer dropshipping. Standard minimum order is between $501 and $1000.
This supplier is an authorized distributor of home entertainment products from major suppliers, as well as a great number of independent sources. Along with great product selection and support, the company provides more programs and services than any other distributor in the entertainment business. They accept major credit cards, wire transfers and money orders as forms of payment.
Large Product Range: Video & Video Game Accessories, Audiobooks, Video Games, Music Players, Video (Blu-ray, DVD)
Wholesale and Dropship: This supplier offers both wholesale and drosphip services.
Based in Singapore, this supplier is an international distributor and exporter of video game software, hardware and consoles as well as accessories. They handle some of the biggest names in gaming, including consoles such as the PlayStation 2 (PS2), PlayStation Portable (PSP), Nintendo GameBoy Advance, the Nintendo DS, Microsoft Xbox and more.
They specialize in the distribution of video games consoles/hardware and can offer these products brand new, factory refurbished or used in working condition.
Large Product Range: Video Games, Software, Hardware, Consoles, PlayStation Portable, PS4, Sony PS Vita, Nintendo DS Lite, XBOX ONE, Nintendo WiiU
Wholesale and Dropship: This supplier does not currently offer dropshipping but will ship worldwide.
See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
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