Waterproof Jackets - Monday Market of the Week

Aug 4, 2013
4 min. read
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In this week's Monday Market, we're exploring waterproof jackets. As the northern hemisphere moves into fall and winter, sales numbers for them are on the up! 

Let’s check the SaleHoo Research Lab, if we have found a niche with a viable market.

Sell-through Rate: Did you really find a hot niche?

The sell-through rate is one of the key indicators of how well your product will sell in your chosen market, so this is usually the first thing I check. This week’s niche had a sell-through rate of 58.89%  which convinced me to investigate further into waterproof jackets.

Median End Price: Is there enough room for profit?

The median end price of waterproof jackets in June was $35.83.  Depending on the material and type you can actually source waterproof jackets for a little over $20, leaving good room for profits. The median end price on eBay can be ambiguous since it can include bulk listings that sell two or more waterproof jackets in a single listing. Having various types, style and brands will also affect the data, it’s a good thing our Research Labs has a snapshot feature which shows you the Average and the Average Buy It Now prices. As shown in the image below prices are actually much higher.

Total Listings, Total Bids and Total Sellers: How viable is your market?

339 bids for the entire month of June may not seem much but with only 90 listings available, I’m sure you will definitely think again. So is the market viable, I believe so!

Data Trends: Are sellers hitting their target?

The highest recorded revenue for June was $635.43. This isn't a huge figure, but take note that not a day went by without a sale showing a constant demand for waterproof jackets.

Going beyond eBay: How popular are waterproof jackets online?

Let’s do a quick keyword research on our very own free SEO software, Traffic Travis, and see if waterproof jackets are in demand outside eBay. Give Traffic Travis a try today!  Download your own copy by visiting www.traffictravis.com.

What do these numbers mean?

I was a bit surprised to see how relatively low the search count was for waterproof jackets within the US, but reassured that there were 9,900 searches made globally! This shows that there is a viable market even beyond eBay and if done right this is a good source of traffic for my eBay listings and/or online store.

Trusted waterproof jackets wholesale suppliers

Waterproof jackets supplier #1

Your one-stop shop for a complete gamut of activewear, everything from basic polos and tees, to high tech performance products, teamwear, jackets, button-downs, even caps and briefcases, and designer corporate apparel. Servicing the imprintable activewear market, screen printers, and embroiderers, they offer wholesale promotional products and company uniforms among others. They require no minimum orders and accept major credit cards - Visa, American Express, MasterCard and Discover. Drop shipment is available.

View their SaleHoo listing (requires SaleHoo account)

Waterproof jackets supplier #2

One of the world’s premier designers and manufacturers of down sleeping bags, down jackets, and mountaineering clothing. They offer a wide range of products for the mountain enthusiast. They accept major credit or debit cards. The prices shown on their website include VAT at 20%. VAT is payable if you are ordering for delivery in the UK or EU. Custom orders are available. They deliver worldwide.

View their SaleHoo listing (requires SaleHoo account)

Waterproof jackets supplier #3

They are a comprehensive Chinese marketplace which acts as a platform for international buyers to purchase from various Chinese manufacturers and suppliers. They provide one of the broadest ranges of merchandise you'll find on any web based wholesaler site.

They offer a quick-and-easy online purchasing process in addition to offering all of their clients a dedicated and knowledgeable customer service team. Their tried and tested Trust Marketing and Escrow payment process guarantee a safe and secure purchasing environment. They have truly taken out the hassle of international trade by providing easy and convenient product sourcing options, secure payment and worldwide shipping.

View their SaleHoo listing (requires SaleHoo account)

To access our list of waterproof jackets wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!


Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

About the author
Richelle Monfort

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  • Arnoud Gernaat 27th of August
    Hi Richelle, Thanks for these weekly blog posts. Very helpful. Although I do have a question. Every time I click on the link to 'View the SaleHoo listing' I am redirected to my own dashboard. How can I make sure that I actually land on the listing of the wholesaler / dropshipper?

    Thanks for your help.
  • Richelle Monfort SaleHoo Admin 8th of September
    Hello Arnoud,

    Sorry for the late reply. It could have been due to the fact that you were a registered user of our then beta site (which is now our current one) while I made the research on our then current site (which has been taken down and replaced with the beta). But now that we have successfully migrated to our new site you should have no issues accessing the supplier links, just make sure you are logged in to y our account when you do.