There are billions of products on this Earth, and nearly as many suppliers. It can be difficult just to pick what to sell, let alone find a quality supplier for that product! That’s why I’ve put together a list of the best-selling eCommerce niches with pros and cons for each, and some high-quality suppliers to get you started.
The top-selling industries include:
Without further ado, let’s dive right in!
Baby gear is a hugely popular dropshipping market, and for good reason! According to a report by Statista, baby products are set to make a whopping $66.8 billion dollars per year in sales by 2017. Parents, aunts, uncles, and grandparents all love to shower babies in outfits, new toys and more.
It fits all the criteria of a best-selling product. Baby products are typically easy to ship, fit a consumer passion, and fall in the $10-200 price point.
Parents are a huge market. It’s estimated that roughly 353,000 babies are born every day. Every baby needs clothes and toys!
There's a wide variety of products, allowing you to avoid competition. You can sell clothes, sleeping pads, diapers, food, toys… the list goes on and on.
It’s easy to find a baby gear supplier. With the popularity of baby products, there are tons of suppliers. Check out our directory or see a few I’ve hand-selected in the baby gear suppliers section below.
Despite the wide variety of products, there are a lot of baby gear retailers, which makes for stiff competition in the larger markets like diapers and generic clothes.
Without great customer service, customers have no reason to return to your store.
Some laws and regulations surrounding baby products can complicate matters, such as safety standards and food nutrition requirements. However, you can avoid these issues by choosing good suppliers.
Shipping: Shipping baby gear is usually super easy. Most products are small and light. The bigger ones typically break down to fit in a compact package.
Pricing Range: Due to the huge variety of baby products, prices vary massively. However, the majority of items lie in the $10-$200 range, which is perfect for online retail.
Overall, baby gear can be an excellent niche to build your online presence around. As long as you know the laws in your country and do some research to find the products with the least competition, it can work great for you.
Here are a few baby gear suppliers to get you started!
While the camera market is difficult for multiple reasons, camera accessories can be a huge hit if you find the right niche. The camera & photo market claims somewhere around $2 billion in annual sales. There is plenty of money to be made!
There are hundreds of camera accessories. While you'll likely struggle to make a profit selling camera bodies, accessories can be a great addition to an online store.
Camera hobbyists are incredibly passionate. Photographers who are willing to spend several hundred or even several thousand dollars on a camera clearly love what they do, and are also willing to spend hundreds of dollars on your highly profitable accessories if it will help them hone their craft.
You can establish yourself as a camera accessory resource. Since blogging is one of the best ways to get traffic to a store, you could talk about camera accessories and get people to buy your products by providing valuable information, such as how different lenses compare and how they perform overall.
Cameras themselves are high-risk, as they can easily break and don’t provide a huge profit margin.
Camera bodies and lenses can be expensive (higher than the $200 price point).
A lot of competition.
Shipping: Accessories are super light and easy to ship. However, the actual cameras are fragile, which is a major sign that new eCommerce businesses should stay away until they have more experience. Additionally, be aware that shipping batteries is subject to strict regulation.
Pricing Range: While the cameras themselves are out of the ideal price range (often costing several hundred, if not thousands of dollars), accessories fall into it for them most part. Bags are usually around the $15-50 range, lens attachments typically go for $300+ (with some going up to several thousand), and tripods typically fall in the $10-30 range for entry-level, with hobbyists and professionals spending $100 or more.
Camera and photo products can be a good market to get into, especially if it's one that you already know a bit about. Just because you may have a hard time selling cameras, doesn’t mean you can’t sell bags, attachments, cases, and other accessories! That said, this is definitely a market for those with a little more experience under their belt, because of the high price points on some items.
Here are a few camera & photo product suppliers to get you started!
These days it seems like everyone in the world has a phone of some kind. It seems that way because it’s true: Nearly everyone in the world owns a cell phone, even in developing countries. That number sounds incredible, and it is. That means almost every single person is a potential customer if you’re selling cell phones or phone accessories.
Nearly everyone owns a phone. That means more potential customers, and more potential chances to upsell accessories.
Many people own more than one phone case. Phone cases (and other accessories) aren’t just for protecting your phone — they’re a fashion statement! People tend to buy multiple accessories, which means those people you sell to once will often come back again.
It’s easy and inexpensive to start. You can use a company like Teelaunch to easily create a unique design and start selling it on a phone case! The startup costs are almost negligible, and even $0 in some cases.
Similar to cameras, cell phones are expensive and there is a lot of competition (stick to accessories).
Shipping a cell phone (or even certain accessories) runs the risk of the item breaking in the mail.
Shipping: Keep an eye out for the regulations regarding shipping batteries. It’s not only the phones; some accessories have batteries as well. Besides that, shipping should be easy and inexpensive for most things.
Pricing Range: While cell phones usually go for several hundred dollars, the accessories fall into a much nicer price range. Phone cases are the most popular, and typically run anywhere from $10-30, with the stronger ones (such as Lifeproof cases) going for up to $100 or more. Chargers also run in the $20-40 range, and Bluetooth speakers go for $40-200. Plenty of items fall in the target price point in this category.
While selling cell phones may not be a good idea, selling cellular accessories certainly is. The prices are definitely right, the items are typically easy and inexpensive to ship, and it doesn’t cost much to get started selling. Perfect for the beginning online retailer!
Here are a few cell phone suppliers to get you started:
Clothes aren't just a necessity — they're an expression of personal style and individuality, a way to show everyone your unique aesthetic. Clothing manufacturers know it, too. The clothing and fashion industry makes a jaw-dropping $12 billion per year. Needless to say, there’s a lot of money to be made if you can tap into this market.
It’s easy to find a niche. You can sell to parents, pregnant women, trendy teens, the elderly, guys with motorcycles, women with cats… It’s easy to find a specialty.
Shipping is cheap. Most clothes can fit into padded envelopes or small boxes, which makes for easy, affordable shipping.
You can expand into other markets. Once you build your brand in a certain market (say, cat moms), you can easily expand into other options besides clothing (such as jewelry, hair accessories or shoes).
Tons of competition in all the major markets, which means you’ll need a unique spin.
People will want to return products if they order the wrong size, or may order multiple sizes and return the ones that don’t fit.
It can be hard to stand out from the crowd.
Shipping: It’s cheap and easy. However, expect to deal with frequent returns.
Pricing Range: You can sell cheap jewelry (less than $1/piece) from overseas with a huge markup (up to $20) to make a nice profit. You can also order shirts which can sell anywhere from $10 to $50, fancy jewelry from $50 to $200 (or more), and shoes ranging from $20 to $150. These are perfect price points for the new eCommerce store owner.
Overall, the fashion industry can be a great market to break into as long as you’re willing to dig deep to find a good niche. Just make sure you have excellent sizing charts to help people pick their ideal size, and a great returns policy to keep them coming back.
Here are a few clothing and fashion suppliers to get you started:
In the U.S. alone, approximately 233 million people own a desktop or laptop. The U.S. also boasts about 144 million tablet owners. Bill Gates became a billionaire through computers — who’s to say you can’t make some money of your own in this industry?
Incredible variety of products. No matter where you are or what you’re into, you should be able to find a branch of computer products to sell. It could be anything from accessories such as mice, earbuds, and keyboards to bags, cases, computer parts, and more.
High demand. Technology is more popular and more visible than ever, mostly because of rapid advances. Nearly everyone owns a television, computer, smartphone, and plenty of other tech gadgets these days.
Lots of room for growth. Because technology is advancing so quickly, if you get into the industry now you’ll be setting yourself up to be an early adopter of future technologies (think virtual reality or 3D printing).
Like cell phones and cameras, selling products with a battery comes with shipping complications.
Selling computers and laptops themselves may be too expensive and yield too little profit for the risk of breaking in the mail or dealing with returns and warranties.
Due to the rapid growth, this industry also has a lot of competition.
Shipping: Shipping computers can be complicated. Between the delicate moving parts and the tight regulations on batteries, it’s no walk in the park. However, shipping computer accessories like bags or charging cables is simple and inexpensive.Pricing Range: Computers can range from a cheap $150 Chromebook to a high-end $2,000 gaming setup. However, most of the accessories lie nicely within the $10-$200 range that’s perfect for dropshipping.
Computers and software products can be perfect for a beginner eCommerce store owner as long as you stick to low-cost accessory items. If you're feeling lucky, you can consider stocking some low-end laptops and tablets.
Here are a few computer product suppliers to get you started:
Just 30 years ago, homes without TVs, cell phones, or computers were commonplace. Today, it’s hard to imagine a home without a TV (probably several), at least one computer, and some smartphones. The average adult spends roughly $2,300 per year on consumer electronics. Times that by the 214 million adults in just the US, and you get a big number. That leaves plenty of dough to be had if you’re ready to enter the consumer electronics arena.
It’s one of the most wide-ranging categories. iPods, cameras, car electronics, home appliances, home theaters, and gadgets all fall under this category. There’s a lot to choose from, and something to appeal to everyone
There are plenty of suppliers to choose from. We have over 500 consumer electronics suppliers in the SaleHoo directory alone.
It’s a growing industry. New technology is being released every single day. It’s easy to jump on a new product as soon as it comes out if you’re already in the niche.
Tons of competition if you’re selling the generic stuff.
Easily broken in the mail if not packaged properly.
So many brands that it can be hard to choose the best one for you.
Shipping: Again with those batteries! Be aware of the regulations and restrictions. In addition, some consumer electronics (like TVs and appliances) can be a pain to ship, and expensive to boot. There are plenty of smaller, easily shipped objects (like vaporizers or wearable tech), however.
Pricing Range: As tempting as it may be, I recommend you stay away from all the high-end tech over $200. In the $10-200 range lies iPods, Bluetooth speakers, car computer decoders, and much more. You won't lack for options.
Consumer electronics is one of the more difficult industries to start out with if you’re new to eCommerce. However, that doesn’t mean it should be crossed off the list right away. There are lots of cool, easily shipped gadgets that aren’t too expensive, such as TV mounting kits, virtual reality viewers, or remote-controlled helicopters, to name a few.
Here are a few consumer electronics suppliers to get you started:
How many movies do you own? My girlfriend owns somewhere between one hundred and two hundred. My grandma owns slightly less than that. My aunt owns more. My mom owns a few dozen herself. DVDs and Blu-rays aren’t dead, despite what the techies say — people still love buying physical movies (especially as Christmas gifts). Maybe it’s a psychological collection thing, but whatever it is, movies are still a 13 billion-dollar-per-year industry in the US alone. Also included in this niche are music CDs and audio CDs.
Easy shipping. They can fit in padded envelopes.
Good money-making potential. Lots of people search for DVDs and Blu-rays on Amazon and eBay.
A lot of competition.
Laws and regulations surrounding their sales.
Albeit not dead, the DVD industry did decline by 6% in 2015, so it may not be a good long-term strategy. That said, it’s still a hugely popular, with that $13 billion in overall sales making it a worthwhile endeavor.
Shipping: Shipping is super easy and inexpensive with DVDs. Just slip them in a padded envelope and send away!
Pricing Range: Most DVDs go from $5-20, with some variation. Collector's editions, series, and other specialty purchases can go for $100 or more.
The DVD and movie industry is not for the beginner eCommerce store owner. While there is money to be made, the gradual decline of the industry and high competition makes for difficult entry. Additionally, the restrictions surrounding sales of high-status movies such as Disney titles make for extra complications.
Here are a few movie & DVD suppliers to get you started:
What’s a universal truth about what people really desire? We all want to be healthy and attractive. Businesses know this, which is why the health and beauty industry is huge. Cosmetics alone are a $56 billion industry in the US! Get this: $5 billion in soap was sold in the US this year. These two categories are only scratching the surface of the health and beauty market, too. There’s also the huge, closely related fitness and nutrition market, which is only growing as time goes on.
Virtually unlimited selection of products. It seems like there are thousands, if not millions, of different brands of health and beauty products. You’ll have plenty to choose from.
Huge profit potential. If you manage to stick out from the crowd and become a leader in a niche in this industry, there is a lot of money to be made.
Easily upsell or cross-sell your customers. If they bought a skin-care product, why not try to sell them a sensitive skin soap? Or a facial cleanser? Or one of a million other health and beauty products? As long as you keep your customers' best interests in mind, there’s a good chance they’ll buy more.
Easy to ship. Most products are so small, you can fit them in a padded envelope.
Tons, and I mean tons, of competition. It’s possible to succeed in this industry, but it’s going to take persistence and a commitment to great customer service.
You have to be careful your products don’t harm people. A bad skin rash or other unexpected side effect could lead to a very unhappy customer and a possible PR nightmare if a product starts causing consistent problems.
You have to be even more careful of your suppliers, especially those from overseas. They might not make products that meet your country’s laws and regulations.
Shipping: Like I said, shipping is super easy and inexpensive for most health and beauty products. The majority are kept in small bottles and containers.
Pricing Range: While price can vary widely, the majority of products you’ll come across are likely in the $10-50 range. However, there are plenty of high-end beauty supplies that can reach $50-200 or more. Also, many of those high-end brands have very tight pricing guidelines and won’t allow you to go outside the manufacturer's suggested retail price (MSRP).
Overall, the health and beauty industry is a high-work, high-reward-potential industry. You have to find your niche and deliver amazing quality and customer service to be able to stand out from the overly saturated crowd. You also have to be careful of the laws and regulations surrounding your products and make sure you don’t accidentally choose a product with unexpected side effects. The work is definitely worth the outcome if you can get some traction, though. People love their health and beauty products.
Here are a few health and beauty suppliers to get you started:
Similar to fashion and clothing, jewelry and watches are very popular. People just love to buy things that show off their sense of style and individuality. In 2014, Americans spent $78 billion on fine jewelry and watches alone. This market is the biggest one we’ve mentioned yet!
Easy, inexpensive shipping. Unless you get into high-end watches or high-end gemstone jewelry, shipping is easy and nearly risk-free.
Huge variety of niches. You can do anything from dog lovers' jewelry to wooden watches or jewelry for people with metal allergies and skin sensitivities. It’s a great niche market.
High profit potential. You can buy wholesale jewelry very cheap and sell it at a fairly high markup, sometimes as much as 200% to 300%.
You have to watch out for batteries in some kinds of watches.
All the tiny moving parts of a watch means inherent risk of something breaking in the mail, and with high-cost items comes a need for insurance and tracking.
Highly saturated market. You need to find a niche to succeed.
Shipping: Shipping is inexpensive and easy. Small, inexpensive pieces make for little risk. Just be wary of the moving parts and batteries in watches. Offering tracking and insurance for higher-priced items will definitely go a long way toward reassuring potential customers.
Pricing Range: You can find jewelry and watches at virtually any price point, from $0.10 to $10,000 or more. It’s not hard to find the price range you’re looking for.
The jewelry and watch industry is the industry I began my own personal eCommerce journey with. Because of the low wholesale prices from overseas, it’s virtually no-risk to start a business. If you happen to fail, you can just pack it up and move on to the next thing without losing any money. I definitely recommend it for a beginner, especially because there are so many possible niches within this industry.
Here are some jewelry and watch suppliers to get you started:
Are you noticing a trend yet? People really like to spend money on fashion. Time magazine estimates the average woman spends $16,000 on shoes over the course of her lifetime (around 67 years). That’s a lot of shoes, and a lot of money for you to make if you get in this market.
Huge market. Everyone from babies to seniors wear shoes. Most people have multiple pairs.
Easy shipping, yet again. Just box the box, and you’re good to go.
Wide variety of niches. You can specialize in baby and kids' shoes, sports shoes, women's heels — you name it.
Sorry to keep repeating myself, but there is a lot of competition.
People can often order the wrong size, so expect frequent returns.
Selling designer items can be difficult because of the low profit margins and tight restrictions.
Shipping: Shipping is easy, and not too expensive. While it’s not as cheap as jewelry, you’re still not dealing with large or heavy packages.
Pricing Range: Most shoes run from $10-50, with some high-end pairs going for $50-150 or more.
Shoes, like other fashion categories, have a lot of potential as a primary item for your online store. You can build a brand around them, and there are plenty of niches to choose from. Again, while competition is high, all it takes is a commitment to excellent customer service and high-quality products to really stand out.
Here are a few dropshippers of shoes to get you started:
In America alone, consumers are spending some $70 billion dollars on sports equipment annually. Almost every school, from middle school to college, has a sports team that needs sports equipment. There are also plenty of adults who just play for fun. No shortage of customers here.
Huge market. Not only are there a lot of people, those people are willing to spend big bucks. Parents need to buy equipment for their kids in sports, and they want the best. Not only that, but they want the best for themselves, too.
Plenty of niche opportunities. There are more sports than you can count on your fingers and toes. Pick your favorite one, and you can probably make it work.
Potential for B2B (Business-to-Business) opportunities. Schools and sporting arenas also need sports equipment. While it may be more difficult to break into this high-competition arena, it’s certainly got potential for someone with the right connections and business savvy.
The major sports have a lot of competition already.
Some equipment can be bulky and awkward to ship.
There are some regulations surrounding the safety of equipment.
Shipping: While there are plenty of items that are easy to send out (like athletic clothes, deflated sports balls, or small equipment), some supplies can be awkward to ship, including big gym equipment and padded uniforms.
Pricing Range: This category is all over the board. You can sell single pieces of clothing for under $20 (like shirts, gloves, etc.) or you can sell bulk orders for $200 or more. Some equipment you can sell for less than $100, but higher-end or larger items can easily go for $200 or more. You’ll have no problem finding items in your ideal price range.
Overall, I would categorize sporting goods and entertainment as medium difficulty. While you can certainly find a niche and be very successful in it, there is a lot of competition, especially around the major sports. Also, breaking into the B2B market can be difficult for a beginner, but selling athletic apparel and smaller items to consumers won’t be quite as tough.
Here are a few sporting goods and entertainment suppliers to get you started:
Who doesn’t love toys and games? In the UK, the average amount spent on toys per child per year was $438 in 2013. Multiply that by the roughly 11 million kids in the UK and you get $4.8 billion spent on just toys per year. In the U.S., spending is $371 per child. Multiplied by the 48.6 million kids under the age of 11 in the US (as of 2015), and you get an additional $18 billion! Add in all the other countries and you’ve got a nice healthy market here.
You’re mostly selling to kids. The parents are the ones buying, but it’s the kids who want the stuff! It's not uncommon for them to splurge for the kids. Not to mention the grandparents and aunts and uncles…
There are hundreds, if not thousands, of potential niches. There are so many toys and games out there it’s nearly impossible to count. You’d be hard-pressed not to find a niche you like.
Plenty of opportunities to upsell and cross-sell. Buying this fun game for Johnny? Why not get this other game for Susie! That's not to mention all the accessories you can get for various toys. One small purchase can easily turn into a larger one.
The major categories all have a lot of big competitors.
You may see high return rates around the holidays.
There are some laws surrounding selling games to kids, and restrictions on selling name-brand games, which are hugely popular and well known.
Shipping: Toys and games typically are easy to ship. However, you may occasionally see something big, such as a dollhouse or something else with odd edges and points.
Pricing Range: Again, price is all over the board. You can easily find small toys and board games going for $10-50. Bigger, better toys and games could cost $50-200, and even into the thousands of dollars for some of the highest-end toys and games.
The toys and games industry is only going to keep growing as long as the population grows. That fact makes this industry a good one to get into. Plus, with the huge range of items you can sell, it’s a good one for beginners; if you do enough research and digging, you can find a good niche to settle into and expand from there.
Here are a few toys and games suppliers to get you started:
Ahh, travel and the great outdoors — my personal favorite industry. My girlfriend and I live in an RV, so we spend a good chunk of change on this stuff. Oh, and did I mention this is a $646 billion per year industry? Yes, you heard right: $646 billion! It’s the largest industry on this list by FAR!
The industry is MASSIVE. It’s the third-largest industry in the world next to financial services/insurance and health care.
More niches than any other industry. Between hiking, biking, boating, traveling, and all the other countless outdoor activities, you would be hard-pressed not to find a good niche.
Easy to get started with. Because there are so many products to choose from, it’s fairly easy to find a supplier and get started as a newbie.
Yes, there is a lot of competition. However, because of the high number of niche markets, you should be able to find something less competitive.
Some items are hard to ship (such as bicycles).
Certain markets, like rock climbers, require top-quality products or you could risk people’s lives.
Shipping: Because of the massive number of products in this industry, it’s hard to say whether shipping will be easy or not. There are just as many small, easily shipped items as there are large, awkward ones. But remember that you have a choice in what you sell!
Pricing Range: The sky's really the limit. You could sell everything from $0.50 fire starters to $2,000 tents and big equipment. You will definitely not have trouble finding items in that golden $10-200 price range.
The travel and outdoor industry is a great one to get started with because of the virtually unlimited products. In addition, it’s growing, and I don’t foresee a decline anytime soon. The sooner you hop on, the sooner you’ll be able to ride the growth wave. Just remember to stay away from huge competitors.
Here are a few outdoor and travel suppliers to get you started:
Video games have a special place in my heart. I’ve been an avid gamer since the young age of two. I’m certainly not the only one: Americans alone spend about $23.5 billion on video games each year. The great part about video games is the passion and excitement surrounding them. Hundreds of thousands of people stay up late and sit in line well past midnight for releases of big titles like "Call of Duty."
Lots of passion surrounding them. If you are a gamer yourself (I am!), you could benefit from the passion of selling in a niche you love.
It’s a growing industry. Video games aren’t going away anytime soon. Especially with the upcoming hype around virtual reality.
Gaming is just beginning to hit smaller countries. While big world powers in the Americas and Asia are saturated with games, there is some opportunity selling to nations on the rise.
Competition is fierce.
Low per-item profit margins on name-brand items and new games.
Not good for beginners.
While you can sell to other nations, you may hit a snap with regional locking.
Shipping: Easy and inexpensive. You could even get into selling downloads instead of physical copies, which means no shipping at all.
Pricing Range: Most new titles run at a solid $60, with some collector’s editions running up to $120+. Used games can go from $1-50 depending on the age and popularity of the game, the console it's for, and the rarity of the game.
I definitely do not recommend this industry for beginners. With giants like Steam and GameStop (not to mention Amazon) dominating the market, it will be very difficult to make a name for yourself. However, there is some potential selling to foreign countries just starting to have the extra spending power for electronics and video games as long as you’re willing to deal with regional locking.
Here are a few video game suppliers to get you started:
You now have a list of some of the best-selling product industries and the best dropshippers within those industries. Of course, it doesn’t stop there — information and ideas are nothing without action.
Here are a few final words of wisdom to get the most out of your dropshipping business:
Don’t compete solely on price: There will always be someone bigger than you, with more money to spend, who is willing to take a loss to undercut you.
Try to stick to niche products: They’re easier to sell, have far less competition, and can often be sold at a higher price.
Stand out with excellent customer service: Since you don’t want to compete on price, being a pleasure to shop with will give you a competitive edge.
Sell seasonal merchandise: Many big retailers deliberately under-buy and run out of seasonal stuff for fear of it not selling and taking up precious space; dropshippers don’t have that problem!
I hope you’ve found these tips and this list helpful! Feel free to ask me questions in the comments or contact SaleHoo directly.
What industries have you found success with? Are they on this list? Let me know!
Bill is a freelance content marketer and writer with years of experience. Find out how he can help your business by going to www.billwidmer.com.
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