hmmm... not a good site for me ...
Just an example from their products page
List price: $499.99
Your Price: $269.99
Shipped from USA
A new Nintendo Wii is 269,99$.
So I suppose they do the same for other products.
(Putting an 'orignial supposed to be' listing price and putting
the actual price you'll have at any store as 'great deal price'
Just my feeling about this.
And you have to pay to have access to those great absolute (no) deals.