Ok, here's my little pearl of wisdom for the day. Don't use black in your listings copy, go with a dark grey, bout 70 or 80%.
Marketing surveys have found that strong black can be quite strong on the eyes, but dark grey is much softer and easier to read, meaning that if you have a very detailed copy, your potential customer might just stick around to read it!
How is that for a somewhat bizarre, but interesting little fact!
I would go on, but tennis on the box so time for me to relax for the evening.
I think that is the first time I have ever heard anyone on a forum speak about psychological edges to your auction listings!
Fudjj you are truely a maestro!
I will add my two cents, grey is good - green is just as good also. It depends what you are selling though. For example a year or so ago we were selling elmo live, I don't know if the market was like this worldwide but you couldn't get them anywhere! A few sellers were selling them with dodgy looking listings, sort of just thrown them on there.
We used a red listing template to correlate with elmo himself and found customers drew more to us because of this.
There are also many little techniques out there, low end selling worked quite well.
Time could be up for the small sellers however as eBay introduce pay per click to sail them through the recession.
here's the article!
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