Frank aka fm1234 has shared a quick tip in another post as to what many sellers are doing on ebay to help them gain Link hidden: Login to view -
many of those newer sellers who are selling so cheaply are basically "buying reputation." ie. selling at break-even or even a noquoteminal loss in order to get the feedback needed to boost future sales. This prospect makes many people's hair turn white when they consider it, but it is a good way to get around established sellers.
Also Alice has some pretty simple yet savyy tips in getting your customers to leave positive feedback - Link hidden: Login to view
Hope this helps! All the best :)