Please refer me to a site with what you consider true wholesale
Unfortunately it's not that straight forward, and it's another mistake a lot of new members make when searching for wholesale prices.
To get wholesale prices you need to buy in volume, and a wholesaler will not be able to give you a set price until they know the volume to which you are going to buy.
Lots of people just expect to find a wholesale price advertised, and this is what leads to a lot of confusion.
I'm a wholesaler for two food products, now I purchase direct from the producer of those products, and to get the best possible price I am forced to purchase in large amounts and then store the stock.
I then sell to retailers, in this case vets. Now if I get an order for one bag from a customer, he is only going to get a small discount off full retail price to allow him a small margin, however if he orders a full carton, being 24, he is going to get a much better price than just buying 1. That is where he starts getting a volume wholesale price.
The more of the stock they buy, the better wholesale price I can give them because if my market is in heavy demand, that gives me leverage to negotiate a better price from the supplier because I am ordering even more stock.
Of course if I am ordering more stock it means that I am making more sales, if I am making more sales it's because the vets are selling moor product, and if that is happening then the supplier is making more money because he is making more product for sale, and to make more product leads to employing more people ion the manufacturing process.
That's how an economy works, high demand for a product in the retail sector feeds back down the line to employment at the very start of of it, and possibly at various stages along it.
So why doesn't the vets just buy the product direct from the supplier, because they can't afford to buy the volume required and then store it to make it viable,because then they would not be able to afford and store other products. That leads to less choice for the end consumer, and that means less sales for the vet overall.
I am the wholesaler, the supplier is the manufacturer of the product and the vet is the retailer of the product, they are the ones where the public go to purchase because they only want to buy one or two packs.
Now lets say that one of the vets was going out of business and he had all this different stock. An option would include liquidating that stock, and everything else of value within the business.
That might mean selling off items in bulk at a heavily discounted price to ensure a quick sale and recoup some capital, but that's liquidating stock, not wholesaling stock.
The products you are talking about are being sold by liquidators, and liquidators buy liquidated stock buy the truckload from suppliers. As I previously posted, suppliers can be liquidating all sorts of stock and for all sorts of reasons.
If you order a truckload of liquidated stock, the chances are that it will be un-manifested because it is usually coming direct from the supplier, not the liquidator.
Suppliers aren't interested in manifesting loads because they have tenders with liquidators to take everything, no picking and choosing.
So, when you order a truckload of liquidated stock from a liquidation company you are going to get the best possible price per unit, but in amongst those units could be a lot of useless garbage that the supplier has dumped in there.
Liquidated stock comes for all over the place, but most comes from big department chains. Once it gets to the liquidator they will break the load down into smaller lots, that is of course if you haven't ordered a truckload and you are ordering a pallet or two.
The smaller the load, the higher the price per item you will pay, but now the load has been sorted you get the opportunity to purchase a manifested load.
You see wholesale and liquidation are both sold in bulk, but they are not the same thing.
If you want to buy wholesale, you have to buy from a wholesaler, or a manufacturer who sells direct, in essence taking the place of the wholesaler. If you want to buy liquidated stock, then you need to go to a liquidator.
Liquidated stock is usually cheaper than the original wholesale price that the product actually sold for. It is now cheaper because it is surplus to the owners requirements, they no longer want it sitting taking up space on shelf for sale, they are wanting to convert that product back into working capital.
I'm going to sum it up like this;
Buying in bulk from a wholesaler will give you products of equal quality, and equal value so you are able to set a standard retail price for each and every one without any problems.
Buying in bulk from a liquidator is going to give you products that radically differ in quality and value because of the nature of liquidated stock, meaning that you will have to value each item individually for resale depending on the condition of each product.
I think the point you are trying to make is that you can make profit on liquidated stock, and you're absolutely right. There are pitfalls to watch out for when dealing in this stock, but if you know where to step then there is profit there if you are in for the long run.