Our company is currently building a diet centric ecommerce site. To maintain customer retention I want to provide a diet tracking app for customers to use via a small subscription fee or possibly free. Has anyone done a partnership with an application vender to lease an app and allow dba as your company name or offer discount if member of your site? Something on those lines?
Just curious how this can possibly work as I do not want to build my own when so many good ones out there. Again this is for customer retention so I can focus on our core products.