Proactiv is primarily sold direct to consumers via phone, online and mail order because this approach enables us to provide the appropriate level of information for the product to ensure it is fully understood and used correctly. It also eliminates expensive retail markups, ensuring you get the best price possible, and provides the convenience of delivery direct to your door, ensuring that you can continue treatment without interruption. To accommodate those customers who prefer to buy at a retail location, Proactiv is available in approximately 300 freestanding kiosks at shopping malls throughout the country.