Using SEO

I have been selling on eBay for about two months now. I also have been researching a lot on how to sell on product online.
At this time i am trying to understand how SEO and using keyword works. To my understanding, keyword are the word or phases that people used in search engines. and by placing the words or phases in your ad create a better opportunity for these people to find your ad's.

My question : How do I find these keywords?
I've downloaded traffic Travis , but for the most part I was pretty lost on how to use it.
So, should I take my results from this program and implement the keywords in to my ad?


I really just would like to confirm that I am heading in the direction with keywords and SEO.

Hi Kenneth,

Have a read of this, I think you will find it useful Link hidden: Login to view

Thanks for the info. I will read over on the weekend. Question, when will you guys update your app for iphone.

That's one I don't know personally, but I'll see what the plans are and get back to you on it.