Influencer marketing is one of the best ways to market your brand on a budget. But it is an unregulated market, and before you jump into the scene, here are some expert tips for you to know.
Before sending an influencer a product or payment - make sure you pay attention to these 3 key tips!
1️⃣Check their engagement rate - you can simply Google 'engagement rate calculator' and there are plenty of free tools! We recommend Link hidden: Login to view
2️⃣Be specific with the content you want them to create. Do you want photos? Videos? Is there a specific hashtag that they should include in the messaging? Make sure you are clear in the content you are expecting to see.
3️⃣Set timelines for expected deliverables.
To ensure that collaborations don't drag on and on, set a timeline for when the agreed upon content should be produced and posted.
Have you found success with influencer marketing? Let us know your experiences below.
- Sarah from SaleHoo