High pricing in suppliers' website vs Amazon & actual stores

I am new at this and I am just doing research at the moment, but I have noticed a trend; A lot of these wholesale suppliers want more money for products than what actual stores charge and even more than what the item is being sold for on Amazon. Even buying in bulk some suppliers want so much that you may make $2 or 3$ profit, that kind of profit is not worth the effort. I guess I am missing something, because people do sell online, I just don't understand how they make any significant profit. I guess I just need to do more research....

Hi Pavel,

I understand your concern on the matter but you have to take note that suppliers normally don't post their reseller's price list for everyone to see. Prices posted on their websites are actually retail prices for end-users. If you wish to sell their items, you will have to join their reseller's program to view their special rates.

When it comes to profits, bear in mind that wholesale pricing usually works in volume buying. They have a set price structure in place so ideally you allow greater profits if you purchase 50 units compared to just 5 units.

Hope this clarifies.