Looks like they took some familiar styles and added their own twist to them...As far as selling, well thats something that you will have to 'test the market' on...
I know the beach tote styles were selling quite well last year and they have some pretty trendy totes..You might also try selling the beach tote styles in the 'baby supplies' catagories as alot of new mothers are into the 'designer type' totes for carrying their baby supplies such as diapers, baby bottles, wipes and such...And since spring and summer are approaching the market for that type of thing should be picking up....Just my thoughts...