Been trying to look for the site, but I'm not sure if I have the correct URL. I tried wholesaledirect.com but the site doesn't seem exist. So I did a quick search on Joe Richey, and its seems he has renamed his company to swapselltrade.com (which also no longer exists).
Anyway there are a lot of negative posts on the net about Joe Richey, so it might be best if you stay away from the guy and from any of his companies 'til you hear something good about him from someone you really know.
Here are a couple of posts I found on ripoffreport.com:Link hidden: Login to viewLink hidden: Login to view
Hope this helps. Cheers :)