I advertise an ebook on Ebay, for $7, when they go to my download page, I upsell them the resale rights for an addtional $30 WITHOUT any Final Value Fees.
I convert 1 in 7 buyers to get the resale rights! Not bad with over 200 sales per week.
I realise Paypal still get a share of the profit though, thats why I am looknig for an alternative merchant account - any suggestions??