Hi fenway2K,
A lot of wholesalers are actually on eBay selling directly to the public, and so it is not uncommon to find products selling at prices the same as or lower than these wholesalers. :( Yes, it’s very unfair, but that’s the reality and it shows how extremely competitive the marketplace is.
Here are some ideas we suggest regarding this issue:
* Order in bulk quantities to drive the wholesale price down
* Sell on another auction site other than eBay – there are heaps to choose from and profit margins are usually better. see
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* Buy liquidation – this lets you get product for pennies on the dollar. (I’ll let you in on a secret, this is how lots of powersellers make money on eBay these days)
And here's a list of vitamins/nutritional supplement wholesale/drop ship suppliers -
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Please share with us how you get on and if you need further help. :)