Blind drop shipping is when merchandise is shipped directly to the buyer from the drop shipper, but with the retailer's address on the return label. Some drop shippers may also insert the retailer's catalog and/or card inside the package for an additional fee.
Blind drop shipping allows retailers to conceal their drop shipper’s identity from the buyer. This can be beneficial for a retailer's brand. As with all forms of drop shipping, there are benefits and drawbacks to the model. On the plus side, there is no financial risk to you because you do not have to pre-purchase stock. However, you can encounter issues with back orders, or you may have trouble competing with sellers who purchase items at wholesale.