Does the business name matter?

Hi everyone, new drop shipper here!

How important is it to have a good business name when dealing with drop shippers and customers?

Does it need to relate to the products I plan on selling or do manufacturers/customers not pay attention to any of that?

Hi Jon and welcome to the forum,

In regards to suppliers, makes no difference whatsoever. In regards to customers, could make all the difference in the world from a marketing perspective.

Now that doesn't automatically mean that the name has to reflect what you sell, it means it has to be a name that resignates with customers from some reason because your name can build brand reconition for your business. So the ideal is to have a name that sticks in a customers mind, something that has a "hook" in marketing terms.

My personal opinion is that I stay it really depends on the product you are selling. Some products need to be obvious, for example, hardware will usually have the word hardware in the name somewhere. That's basic, someone wants a hammer and they know they are looking for a hardware store and so on.

Of course slogans and logo's can also be a strong part of building good brand reconition. Using the hardware as an example aqgain, you might have a name like "tuff bros" That in itself speaks nothing to what you sell, but if you tie it in with a slogan such as "the hard men in hardware" and a catchy logo, then customers will easily relate your name to your products.

I think there are other products that can let you be a little more creative, for example, selling locks. You could use something similar to Goldie Locks. The hook in that name is in both the cheekiness, as well as the word lock itself. So that's a name that can build a strong reconition with customers because of the two hooks.

So certian products give you certain latitude as to how you can develop an effective business name.

I've signed up to be a dropship seller to several company products. My business name is Consumer Product Sales and it didn't make a difference with the mnaufacturers what my business name is. I am looking to change it though, I hate that name now.

Hi Laquita and welcome to the forum,

I think it would be a good idea to definitely try and develop a much better name from a marketing perspective. I think some times people just get too frustrated trying to get the right name and then just give up because they want a name quickly. Take your time and don't try to push ideas, give it some thought and ideas will start to flow and in the event that they don't, you can always ask for other people's opinions to give you some ideas :)