OK, everyone knows it's a great idea to have your own website, but the difficulty is in marketing it effectively and driving traffic through the door!
We often speak about using ebay as a sales funnel, that is driving your ebay traffic to your website. Now of course ebay has set rules and regulation as to what you can put into a listing and those regs usually make it impossible to sneak your website domain into the listing.
Of course most try to drive traffic from a Buy It Now or Auction format, however these are where the restrictions are the tightest. Consider using a classified listing where at all possible.
Now a classified listing will set you back around 20 dollars for 28 days, however the regs for a classified allow you to actively promote your own website without any drama at all. Classified advertising on ebay means that no one can bid or buy your item through ebay, it's designed to sell items off ebay, while using ebay to market your items.
How do you set up an effective classified, well you really do want something eye catching, so a template is a must to be effective in my opinion. If you have vector graphics software that will allow you to design your own, then that's a bonus. You'll just need to host the template somewhere and use the HTML code to upload your classified.
If you don't have the ability to do one yourself, I would strongly suggest looking at having one done for you. You don't need to constantly update your template, you just relist every 28 days. You can also use your template to cross market all your items, just use the right keywords for the search string to ensure you are driving your target traffic to your listing.
For my money it's a no brainer, ebay classified advertising is the absolute best way to drive targeted ebay traffic direct to your own website, whether that be a SaleHoo Store or some other independent platform, and for 20 bucks over 28 days, unbeatable value!
If you're not familiar with ebay classified listings, you can check out one we have running to give you an idea. This is just a graphic designed in Corel, then coded into HTML and uploaded to ebay. We do change the stock in this listing every 28 days, but you if your stock is static, then you have no real need to change yours. Link hidden: Login to view
If you want ideas on how to do your own, check out websites and magazine layouts for ideas, see what you can come up with. You want to sell internationally, upload the same template to other ebay sites, very simple. Of course you will pay for the extra classifieds, but a very cost effective way to get the word around for very little money.
Give it a try, I think you'll find it a very effective and inexpensive marketing tool to be using.