Hi Sher, no offence was taken lol, I was just clarifying things for all members benefit. I can understand the frustration, been in plenty of those situations plenty of times myself :)
As with what vandaexpress wrote, most carts are their own sites these days, I don't really know of one that you could easily integrate into a custom written site without some level of code being required.
The Avactis option seems like a decent avenue to look at, but no way around some level of coding no matter what option you choose I wouldn't think. For my money, I think I would get a custom module built. That way I could get it to do exactly what I wanted, maybe drop in a few nice features that only you offer, that type of thing.
Would be the more expensive option, but if you are going to be using your own website as your lead marketing tool, then you really want to have it sharp.
In regards to steering well clear of ebay, I can tell that you don't want to have anything to do with it, but I can only suggest that you don't discount the platform altogether. It can be a great marketing resource to develop customers for your own website if you use it wisely.
Selling from your own site is absolutely the best way to go, but it's also the hardest to market, and no traffic, no sales. I con only suggest that you also consider other avenues such as ebay, but also the free listing sites to establish a profile.
Social networking sites, Facebook, Myspace and the like. I'm a big fan of cross marketing wherever there is an opportunity. It can never hurt, even if it doesn't end up helping :)
OK, I know that wasn't much help lol, but I'll keep my eyes open, see if I do see something that would fit what you need.