Like all businesses, your reputation defines your brand, logo, products, and services. It is the core value of your customer’s trust and confidence however, it’s not entirely under your control.
Although what a buyer does is out of your hands, below are few tips to manage your company’s reputation:
1. Be proactive when it comes to customer service – one reason customers stay loyal to a company is by how well they are attended to by their staff. By providing the best customer service, it increases confidence and helps build brand awareness.
2. Aim at having higher positive reviews – With excellent customer service, comes positive ratings. Especially when you’re new to online selling, potential buyers would want to know more about your products and services from previous customers. Once in a while you may receive negative feedback – and that’s normal. Following up with them to make sure they’re satisfied can help retract their negative feedback.
3. Product quality control – providing products that meet or exceed a customer’s expectation is important in building a reputation. Make sure the products you’re selling have undergone quality control, and testing specially for electronics, and battery-operated items.
4. Reputation management companies - When things go awry, there are reputation management services that helps remove negative reviews, comments, and articles about your company. Its purpose is for Google to move your nice new mentions up the ranks. Although companies offering these services are expensive, these are most suitable for established companies.
The main point at building a strong reputation boils down to high quality of products, excellent customer service, and after-sales services. Reputation is earned one interaction at a time. This may take a long period for beginners but after all, that’s where all established businesses came from.