Nightgown Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Buyers choose these for comfort, modest coverage, and everyday loungewear, and they convert well as affordable gifts. The $14–$20 price point supports impulse buys, multi-unit orders, and deal-led merchandising while keeping margins viable. Style variety (lengths, silhouettes, fabrics) enables differentiation and simple cross-sells with slippers or robes. Seasonal high is December, driven by holiday gifting and colder-weather use; with August now, it’s a good time for sellers to source and plan listings to go live by October and scale in November. Prioritize versatile basics and giftable options, offer clear size guidance, and use bundles or BOGO promotions to lift AOV ahead of peak.
Seasonal Peak month: December
Key details
  • $17
  • $14 - $20
  • High Month December
    Low Month February
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
Dropship products for Nightgown

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Nightgown”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers, Manufacturers
This supplier manufactures different kinds of towels from organic materials. They accommodate OEM orders at a low cost. They ship internationally and they accept PayPal and Alipay as safe payment methods. Send a direct message to Lily Yan via lily@shuangfutextile.com for wholesale orders and OEM inquiries.
ShuangFu
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
Specializing in the textile and home decor industry, this supplier is dedicated to providing high-quality, handmade products that align with sustainable and fair trade practices. Emphasizing ethical sourcing and production, the company collaborates with artisans to create unique offerings, including clothing, home decor items, and holiday-themed decorations. Customers can expect a range of eco-friendly and handcrafted goods that showcase intricate designs and thoughtful craftsmanship. The brand is synonymous with quality and an unwavering commitment to ethical business practices, ensuring each product not only meets high standards but also contributes to a positive social impact. The supplier strives to bring beautiful, sustainable products to a broader market, helping consumers make socially responsible choices without compromising on style or quality. Further details about their diverse product range and ethical commitments can be found on the website or by contacting the company directly.
Rupalee, Parveen, Ojasvy
Supplier name
 
Manufacturers
Apparel and textiles industry specialist with a robust global presence, operating 174 factories across 12 countries and producing 110 million garments annually. With headquarters in the US and distribution centers in the US and Europe, the company prides itself on maintaining an efficient, transparent, and approachable business style. The company is dedicated to exceptional moral standards, ensuring all business is conducted with high ethical and business standards. In 2020, the company's Star Garment Group was certified as CarbonNeutral® by The Sustainable Future Group, making it the largest carbon-neutral company in Sri Lanka and the only one in the apparel sector with all factories internationally certified as carbon neutral. In addition to its ethical achievements, the company is also known for strategic acquisitions, such as the 2018 acquisition of Eileen West, a California-based apparel brand revered for its timeless and romantic sleepwear collections. This acquisition exemplifies the company's commitment to expanding its portfolio with reputable and beloved brands. For further information, please visit the website or contact them directly.
Carole Hochman, Bedhead Pajamas, Le Mystere, On Gossamer, Room Service, Lanz Of Salzburg, Eileen West, Aria Sleepwear, Cuddlduds
Supplier name
 
Manufacturers
In the intimate apparel industry, this company boasts over 30 years of expertise in designing and manufacturing lingerie of every shape and style. Their extensive knowledge in creating the perfect fit is evident in their bras and panties, propelling them to become experts in intimate apparel construction, cut, and finish. With international locations, they maintain strict quality control and craftsmanship standards, ensuring that every product meets high expectations. Their commitment to understanding the industry's nuances allows them to offer quality products at competitive costs, benefiting their business partners. For more information, please visit the website or contact directly.
Mrc Creations
Supplier name
 
Wholesalers
Operating in the wholesale textile sector, this supplier has established itself as a leading provider of products such as underwear, nightwear, and socks. With over 28 years of experience, they adhere to the highest German quality standards while producing merchandise across various countries. The supplier offers a comprehensive selection of textile products, catering to diverse customer needs. Their extensive catalog features items including boxershorts, various types of undershirts, bras, shape-wear, and winter accessories such as gloves and scarves. They are committed to keeping their product offerings fresh, with new arrivals and stocklots updated weekly. Due to their significant production capacities, they are able to provide highly competitive prices, making them a preferred choice for resellers. Orders are processed efficiently, with same-day shipping available for those placed before 2 pm, ensuring customer satisfaction through quick delivery. This supplier focuses solely on the wholesale market, serving over 2500 satisfied customers who trust in their ability to provide quality products at attractive rates. They invite interested parties to discover more about their offerings by visiting their website or contacting them directly for additional information about their extensive range. Whether looking for seasonal merchandise or evergreen essentials, the supplier guarantees a wide selection at competitive prices, making them an ideal partner for resellers seeking reliable textile solutions.
Not available
Supplier name
 
Wholesalers
Operating within the sexual health industry, this supplier has been trusted for over a century to provide high-quality condoms to healthcare professionals, educators, and organizations. They offer specialty rates on bulk orders, making it easier for Condom Access Programs (CAPs) to promote safer sex practices effectively. Their products include a variety of sizes, shapes, and styles to meet diverse needs, with the added benefit of free shipping for orders over $225. The supplier is committed to reducing STI rates and making safer sex more accessible, especially among the 15-24 age group, as evidenced by CDC statistics. They offer more than just condoms; their educational materials cover essential topics like reducing STI risk, using condoms properly, discussing condom use with a partner, and preventing unintended pregnancies. The goal is to support healthcare professionals, counselors, and sex educators in their efforts to promote sexual health. Promoting brand recognition, the supplier leverages their 100-year history to ensure the reliability and trustworthiness of their products. Program recipients are likelier to use the condoms, thereby increasing the success of CAPs. Unlike other suppliers, this company offers the security of buying from a category leader. For those interested in becoming a part of their program, registration ensures access to specialty pricing and a seamless ordering process. Verification is usually completed within 24 hours, after which orders can be placed promptly. For more information, visit their website or contact them directly.
Trojan, Trojan Enz, Trojan Magnum, Trojan Ultra Ribbed Ecstasy
Supplier name
 
Manufacturers
This supplier is a prominent player in the home and lifestyle industry, dedicated to enhancing comfort and quality through innovative materials. Specializing in premium bedding and apparel, they focus on sustainability with their bamboo-based products, renowned for their softness and durability. Their wide range of offerings includes bedding essentials, loungewear, and bath items designed to provide a luxurious experience for all customers. The supplier is committed to using environmentally friendly materials to ensure that their products not only benefit consumers but also contribute positively to the planet. With a keen eye for design and function, they strive to create items that transform homes into cozy sanctuaries. Customers can explore their collections, which feature best-sellers and new arrivals, designed to meet the diverse needs of modern living. Engaging with this supplier means discovering a brand that combines luxury, sustainability, and comfort seamlessly. For any inquiries or further information about their exciting range of products, potential customers are encouraged to visit their website or reach out directly for personalized assistance.
Not available
Supplier name
 
Wholesalers
Operating within the wholesale apparel industry, this supplier has established itself as a leading provider of high-quality blank clothing for diverse age groups, from newborns to adults. With a vast selection of products, they cater specifically to clients looking for customizable clothing options. Their inventory includes an extensive range of blank t-shirts, sweatshirts, hoodies, and more, suitable for various occasions such as promotional events or personal projects. The versatility of their products allows for the application of screen printing, embroidery, and other customization techniques, making it easy for businesses and individuals to create unique apparel. The supplier’s commitment to quality and customer satisfaction is evident in their wide selection of attire sourced from reputable brands. Their offerings are designed to meet the needs of a variety of clients, including retailers, sports teams, and event organizers. In addition to their ready-made apparel, this supplier provides specialized services such as custom clothing manufacturing and private labeling. Whether it’s for school spirit wear, corporate branding, or personal gifts, they offer tailored solutions that ensure every client's vision can become a tangible product. For those interested in learning more about the comprehensive range of styles and colors available, or to understand their wholesale pricing structure, they encourage visits to their website or direct inquiries for personalized assistance.
Rabbit Skins, Lat Apparel, The Laughing Giraffe, Neil & David
Supplier name
 
Manufacturers
The textiles industry specialist provides high-quality, reusable textile solutions for healthcare, hospitality, education, and residential applications. With a strong commitment to sustainability, they offer products made from intelligent fiber technology, advanced design, and patented weaving processes. Known for taking a holistic approach, they ensure a viable alternative to disposables, promoting environmental responsibility at every step of their production process. Founded in 1940, this company has built a legacy of innovation and excellence through over 80 years of experience. Their comprehensive understanding of market challenges allows them to meet the specific needs of diverse sectors. From healthcare linens to hospitality essentials and educational textiles, their range is designed to deliver comfort and reliability. They hold themselves to the highest standards, utilizing more than 150 patents in product and technology development, underlining their dedication to continuous improvement and innovation. Their product line includes everything from bath and bed textiles to patient apparel, privacy curtains, and more, ensuring they cover a broad spectrum of textile needs. Customers can explore and purchase their extensive collection of products through retail options, bringing the luxury and quality of hotel-grade textiles into homes. To learn more about their offerings and sustainability approach, interested parties are encouraged to visit their website or make direct contact.
Aller Ease, Mascioni Hotel Collection
Supplier name
 
Manufacturers
In the competitive landscape of the packaging industry, this supplier stands out by offering a comprehensive range of custom box solutions tailored to meet the specific needs of various businesses. Their commitment to quality and customer satisfaction is evident in their diverse product offerings, which include custom printed boxes, food and beverage packaging, retail boxes, and many specialty packaging designs. With years of expertise and a focus on craftsmanship, they provide packaging solutions that not only serve functional purposes but also enhance the aesthetic appeal of products. From die-cutting to printing and designing, every aspect of the packaging process is handled with care and professionalism, ensuring each box aligns perfectly with the business’s branding and product requirements. Recognizing that each order is unique, they treat every project as bespoke, accommodating different quantities, budgets, and timelines without compromising on quality. Their offerings include various materials such as cardboard, corrugated, and rigid boxes, ensuring durable and appealing packaging for all types of products. Furthermore, their state-of-the-art printing services allow for intricate designs and vibrant colors, elevating brand visibility and engagement. Businesses looking for innovative and customizable packaging solutions will find a reliable partner in this supplier. To learn more about their extensive range of options and how they can assist in enhancing your brand, visit the website or get in touch directly to explore possibilities further.
Not available

Related products

Gym Wear
Decreasing
-5.6% Growth
Buyers choose this category for comfort, performance in workouts, and everyday wear; frequent use drives repeat purchases. The $20–$29 price band is accessible, supports impulse add-ons, and enables simple bundles (e
Two-piece Set
Decreasing
-10.1% Growth
Price range $24–$42; seasonal peak in April. Buyers are typically drawn to coordinated, ready-to-wear combinations that simplify purchase decisions and deliver perceived value versus buying pieces separately, making the item an easy add-to-cart opportunity and a strong cross-sell or bundle candidate for apparel assortments
Convertible Dress
Decreasing
-39.6% Growth
Multi-way styling and clear use-case flexibility make this item attractive to buyers looking for one-purchase versatility for events, travel, and gifting. The $33–$60 price band positions it as affordable-to-mid market with straightforward margin math and strong cross-sell opportunities; highlight multiple looks in imagery and copy to drive conversion
Swimwear
Increasing
26.5% Growth
Strong summer and vacation use make these items reliable basket drivers; buyers want comfort, fit, and style for beach and pool activities and often replace or add pieces seasonally. The $30–$38 price range supports accessible, fast-moving SKUs that convert well with simple size/color assortments
One-piece Swimsuit
Increasing
27.5% Growth
Buyers choose this category for coverage, comfort, and support during beach and pool activities, with broad appeal across ages and body types. The $32–$38 price range positions it in a value-driven segment that encourages volume and add-to-cart attachments in eCommerce stores
Panties
Decreasing
-42.5% Growth
Everyday essential with high replenishment frequency and broad appeal; buyers prioritize comfort, fit, breathable fabrics, and value. The $10–$20 range fits repeat and add‑on purchases, with demand for basics and multipacks
Fitness Apparel
Increasing
20.8% Growth
Broad buyer appeal comes from performance and everyday use: moisture-wicking, breathable, stretchy pieces that work for workouts and casual wear. The $18–$30 price point supports accessible, multi-item carts and frequent refreshes as buyers update gear for fall routines and back-to-school schedules
Short Pleated Skirt
Decreasing
-0.1% Growth
Buyers gravitate to this style for its versatile, on-trend silhouette that shifts from casual daytime to night-out looks. The $15–$26 price range fits budget-conscious fashion shoppers and supports impulse buys and bundles, helping move volume in an eCommerce store without heavy discounting
High-waisted Yoga Leggings
Decreasing
-70.3% Growth
Strong buyer appeal comes from a flattering high-rise fit, comfort, and versatility for workouts and everyday wear. Broad demographic reach and repeat purchases in multiple colors/patterns drive basket size
Kaftan
Decreasing
-16.9% Growth
Appeals to buyers seeking lightweight, relaxed-fit summer wear that transitions from beach to lounge and travel. The accessible $20–$30 price point supports impulse and add-on purchases, and the forgiving fit simplifies size selection, reducing friction at checkout and broadening audience reach
Tie Dye Clothing
Increasing
802.6% Growth
Buyers are drawn to vibrant, nostalgic, summer-forward styles that signal individuality and casual ease, making this a low-friction add to carts for vacations, festivals, and everyday wear. The $13–$22 price band supports impulse buys and multi-item orders, with broad visual appeal suited to lifestyle imagery that converts well in eCommerce
Gym Clothing
Decreasing
-5.1% Growth
Strong, consistent demand driven by buyers seeking comfortable, versatile performance apparel that doubles for everyday wear. The $19–$30 price band hits an accessible impulse-buy range and supports gifting, with frequent replenishment due to wear-and-tear keeping repeat purchases high
Cotton T-shirt
Increasing
14.9% Growth
Broad appeal as an everyday staple that buyers replace and repurchase frequently. Accessible $10–$20 pricing encourages multi-unit orders, size runs, and color variety, driving basket size without heavy consideration
Women's Ribbed Top
Decreasing
-12.4% Growth
Broad-appeal wardrobe staple that sells on versatility and price. Buyers use it for everyday wear and layering, making it an easy add-to-cart across age groups and styles
Knitwear
Decreasing
-9.1% Growth
Warm, cozy layering pieces that blend comfort and style, often bought as seasonal essentials and gifts. The $20–$35 price range supports accessible price points, impulse buys, and multi-unit purchases, helping drive basket size without heavy discounting
Women's Underwear
Decreasing
-3.8% Growth
Staple, high-frequency replenishment with broad appeal and predictable demand. Buyers prioritize comfort, fit, breathable fabrics, and value (often multipacks), making $10–$20 a strong price band for conversion and basket building
Mermaid Dress
Decreasing
-45.6% Growth
Mid-price apparel item (typical retail $40–$60) that attracts buyers looking for a distinctive silhouette for events and costume occasions; sells on visual appeal and event-driven purchase reasons (parties, proms, performances), so it converts well with strong imagery, size guidance and accessory cross-sells. Treat as style-driven inventory rather than everyday basics — shoppers expect fit, photos and clear return policies
Blouses
Increasing
35.4% Growth
Broad appeal as a wardrobe staple for work-to-weekend outfits keeps demand steady, with buyers often refreshing colors and prints. The accessible $11–$20 price point supports impulse and multi-unit purchases, and the category cross-sells well with pants, skirts, and accessories
Denim Jacket
Decreasing
-2.6% Growth
Buyers are drawn to this as a timeless, versatile layering piece for cooler weather and everyday casual wear, with strong gift appeal. The $35–$45 price range fits budget-minded purchases and holiday gifting, supporting volume at an accessible entry point
Womens Dresses
Increasing
34.8% Growth
Broad appeal and frequent refresh cycles make this a reliable traffic and conversion driver. Buyers seek new styles for spring events and warm-weather wardrobes, and the accessible $24–$38 price point supports impulse purchases and multi-style carts
Feedback