Toothpaste Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Everyday oral-care staple with high repeat purchase frequency and strong brand preference. Buyers seek trusted formulas and value in multipacks, including whitening, sensitivity, natural/fluoride-free, kids, and travel sizes. The $9–$18 price range supports add-ons and bundling to lift AOV, with low return risk and easy cross-sell with brushes and floss.
August is a seasonal high, tied to back-to-school restocking and dorm move-ins, so it’s a good time to list and promote. Prioritize inventory depth in top variants and sizes, feature multipacks and travel formats, use coupons/BOGO to drive basket size, and enable subscriptions to secure repeat buyers after the peak.
Product details
Key details
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$14
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$9 - $18
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Top suppliers for “Toothpaste”
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Operating in the health and wellness sector, this supplier prides itself on its extensive range of herbal supplements and personal care products that are grounded in the healing wisdom of herbs. With a commitment to quality and sustainability, they have been a trusted name since 1930.
The product line includes single herb supplements and multi-ingredient formulations designed to address various health interests including immune support, energy, digestion, and more. Each product is backed by rigorous clinical studies, ensuring that customers receive effective and safe solutions for their wellness needs.
In addition to supplements, they offer a selection of oral care products, including fluoride-free toothpastes that prioritize both health and flavor for all age groups. Their personal care range includes face care essentials that are thoughtfully formulated without compromising on ingredients.
Their mission is clear: to unlock the wisdom of herbs and make their benefits accessible to everyone, promoting a healthier lifestyle through natural products. For more information on their offerings and to discover the healing potential of herbs, prospective partners and customers are encouraged to visit their website or get in touch directly.
Himalaya, Botanique
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Manufacturers
This company operates within the oral care industry, producing a wide array of personal care products, particularly toothpaste and toothbrushes. Renowned for its commitment to quality, the company utilizes domestically advanced production technology including high-speed filling machines and injection molding equipment. With an impressive annual production capacity of 2 billion toothpaste tubes and 1 billion toothbrushes, the company has established itself as a key player in the market.
The dedication to innovation is evident through its extensive research facilities, including a post-doctoral research station in toothpaste development and a national technology center. This emphasis on technological advancement has resulted in over 58 patented technologies, showcasing their leading role in the industry's evolution. The company adheres strictly to international quality standards and has received multiple certifications such as ISO9001, ISO14001, and GMPC.
The focus on environmental sustainability is paramount, with the company ensuring that all production processes comply with these standards. To enhance the quality of its products, they engage a skilled team, including medical professionals and chemistry experts. The exceptional production capabilities are matched by their extensive range of products catering to various consumer needs, including specialized toothpastes for different demographics.
As a result of its comprehensive approach to oral care, the company successfully combines quality, innovation, and sustainability. For more information about the diverse product offerings or inquiries, please visit the website or reach out directly.
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Positioned within the health and beauty sector, this supplier specializes in the development and manufacturing of organic and natural products, emphasizing safe and sustainable practices. They offer a full range of services including private label options and contract manufacturing, catering to clients who seek to launch their own product lines.
The supplier prides itself on marrying science with nature, utilizing ethically sourced ingredients that are void of harsh chemicals. Their product range includes innovative oral care solutions that incorporate advanced formulas designed to promote both oral health and overall well-being. Each product is meticulously formulated and tested to ensure the highest quality and safety standards.
With an unwavering commitment to quality, this supplier is noted for its certifications, which serve as a testament to their dedication to excellence. Their offerings include fluoride-free toothpaste that combines the benefits of zinc and cold-pressed black seed oil, effectively cleaning and protecting teeth and gums.
This certified Minority and Women-Owned business operates from a registered facility and adheres to cGMP guidelines, ensuring that every step of the manufacturing process meets rigorous standards. Clients appreciate their flexibility, responsive customer service, and ability to handle urgent orders.
For businesses looking to enter the natural personal care market, this supplier provides a unique opportunity to leverage their expertise in formulating, sourcing, and manufacturing high-quality products. For more information, visit their website or contact them directly.
Sprinjene
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Manufacturers
Established in 1923, this supplier has carved a niche in the oral care industry, providing innovative and natural toothpaste solutions that cater to various needs. Their commitment to natural ingredients and wellness initiatives showcases their dedication to enhancing overall oral health.
With a wide range of products that are NATRUE certified, they ensure that families have access to high-quality toothpaste options, whether it's for everyday use, whitening, or specialized care for children. Their toothpaste range, developed in New Zealand, emphasizes both effectiveness and the use of safe, natural components to promote dental hygiene.
The supplier believes that taking care of one’s teeth is instrumental for overall well-being. They regularly update their offerings with new products and educational resources, helping customers make informed choices about their oral health. The engagement with their community through various platforms, including social media, highlights their focus on fostering relationships with consumers.
For anyone interested in discovering more about their unique toothpaste offerings and the philosophy behind their products, additional information can be found on their website. Inquiries can also be made directly to their customer support for personalized assistance.
Red Seal
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Manufacturers
Operating within the health and wellness industry, this supplier specializes in revolutionary oral care solutions aimed at enhancing overall health through optimal oral hygiene. Their flagship product promotes a natural approach to oral care, emphasizing the importance of nurturing the oral microbiome with prebiotic nutrients. This innovative toothpaste is crafted to be free from harmful ingredients such as fluoride and SLS, making it a safe choice for consumers conscious about their health. The formulation not only prioritizes cleanliness but also supports long-term oral health, aiding in the healing of gums and maintenance of fresh breath.
Additionally, this supplier is dedicated to maintaining high-quality standards, ensuring that each product is gluten-free, dye-free, and made without GMOs or added sugars. The focus is on sourcing ingredients derived from nature, fostering a healthy alternative that aligns with growing consumer demand for sustainable and health-oriented personal care products. Customers can rely on product transparency, with clear ingredient lists that encourage informed choices.
Furthermore, the supplier embraces a global market vision, shipping products internationally to meet diverse consumer needs across different regions. Their commitment to excellence in oral health is evident in their thoughtful approach to product development, emphasizing not just immediate benefits but also contributions to overall body wellness. For more information on their offerings and to explore the full range of products, visitors are encouraged to visit the supplier's website or engage directly for personalized assistance.
Revitin
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Operating in the sustainable consumer goods sector, this supplier focuses on eco-conscious oral care products designed for families and pets. Their innovative range of toothbrushes and dental care items is crafted with sustainability at the forefront, utilizing recycled materials and organic ingredients.
The supplier is dedicated to minimizing environmental impact, striving to make every aspect of their product line as eco-friendly as possible. They believe that simple daily actions can have a significant positive effect on the planet. In doing so, they contribute to a future where oral care is not only effective but also environmentally responsible.
Recognizing the importance of safety and health, their products are formulated to meet the strictest standards. They prioritize natural, vegan, and organic ingredients, ensuring that customers can take care of their dental hygiene while being mindful of the environment. The commitment extends to the creation of inclusive job opportunities within the community and maintaining high ethical standards throughout their supply chain.
For families looking for high-quality oral health solutions that also prioritizes the health of our planet, this supplier's products stand out. Their dedication to sustainability and community engagement makes them a leader in the sector. For further inquiries about their product range and initiatives, feel free to visit their website or contact them directly.
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Operating within the health and wellness sector, this company is dedicated to revolutionizing personal health through data-driven microbiome testing. By leveraging cutting-edge technology and artificial intelligence, they deliver unprecedented insights into individual health needs, allowing for personalized nutrition and supplement recommendations tailored to each user's unique microbiome profile.
Their flagship offerings include the Full Body Intelligence™ Test, Gut Intelligence™ Test, and Oral Health Intelligence™ Test, which analyze various aspects of health, from gut function to oral well-being. These tests provide in-depth health scores and actionable recommendations based on individual conditions, aiding consumers in understanding their nutritional needs. Unlike traditional one-size-fits-all dietary solutions, this approach focuses on the root causes of health issues, bridging the gap between innovative science and practical wellness applications.
With a commitment to enhancing longevity and quality of life, the company empowers consumers to take control of their health. Their dedication to scientific advancement positions them at the forefront of the health technology industry. The unique insights offered are backed by extensive research, making them a trusted partner for those seeking to optimize their health through informed decisions.
For additional information about their products and services, visitors are encouraged to explore their website or contact the company directly.
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This dynamic enterprise is a leader in the personal care sector, specializing in the development and production of high-quality oral care, hair care, and beauty care products. With a rich history spanning over 135 years, the company has established itself as a pioneer in innovation, continuously evolving to meet the needs of its customers.
Located in the heart of Switzerland, the company emphasizes sustainability, ensuring that harmony between people, work, and the environment remains a core value. Their commitment to environmental responsibility is evident in their production processes and product offerings, with many projects reflecting decades of dedication to ecological standards.
The company prides itself on its rigorous research and development efforts, merging engineering excellence with creative design. This approach results in products that not only meet but exceed market expectations, thanks to cutting-edge technology and quality assurance practices.
Among its diverse product portfolio, customers can find electric toothbrushes, traditional toothbrushes, mouthwashes, and hairbrushes, all designed with an emphasis on innovation and user experience. The introduction of sustainable solutions, such as their paper interdental brushes, exemplifies the company's leadership in creating eco-friendly personal care products.
For those interested in learning more about their extensive range of products and commitment to quality, further information can be obtained by visiting the website or contacting them directly.
Trisa
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Manufacturers
Operating in the camping and outdoor recreation industry, this company provides specialized products aimed at enhancing outdoor experiences, particularly in areas prone to pests. Their offerings include a variety of innovative solutions tailored for campers who seek to enjoy nature without the nuisance of insects.
The company prides itself on producing high-quality items that are sourced and manufactured locally, demonstrating a commitment to supporting local economies and ensuring environmental sustainability. Their focus on practicality and user-friendliness sets them apart in the marketplace, appealing to outdoor enthusiasts who appreciate durability and ease of use.
Offering a range of uniquely designed products, customers can find effective solutions such as mosquito coil holders and various outdoor accessories that cater to both casual campers and serious adventurers. Each item reflects the brand’s dedication to simple solutions that enhance outdoor living.
To learn more about their innovative offerings and how they can improve your outdoor adventures, please visit the website or contact the company directly for additional details and product inquiries.
Crochead
Supplier name
Wholesalers
This supplier operates in the household cleaning and personal care industry, focusing on providing high-quality, environmentally friendly products. Their commitment to sustainability is evident in their range of offerings, which include biodegradable cleaners, castile soaps, and organic personal care items.
The flagship product, Sal Suds, is a versatile, ultra-concentrated cleaner ideal for various cleaning tasks around the home. In addition, the supplier offers an extensive lineup of Pure-Castile Magic Soaps that cater to diverse preferences, featuring enticing scents like peppermint. These products not only meet the needs of consumers seeking effective cleaning solutions but also prioritize the health of the planet.
The company prides itself on its dedication to social responsibility and eco-friendly practices, making it a go-to choice for conscientious consumers. Their products align with a vision of wellness for both individuals and the environment.
For those interested in exploring their complete lineup, detailed product information is readily available on their website. Consumers are encouraged to visit the website or make direct contact to inquire further about their innovative offerings and to discover how these products can enhance daily routines while being mindful of environmental impact.
Dr. Bronner's
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