Vitamins And Supplements Market Trends, Forecast & Insights [2025]
Last updated Dec 15, 2025
Small, consumable health supplements priced around $10–$18 attract buyers for routine health maintenance and immune support, creating steady repeat purchase potential and easy cross-sell/upsell opportunities. Low ticket price makes them suitable for impulse purchases, subscription programs, and bundling with related categories, so including them can boost average order value and lifetime customer value.
Seasonal demand peaks in November, so sellers should prepare inventory, pricing and promos a couple months prior (Sept–Oct) to hit that high. Current month is December, so the seasonal peak has passed—focus now on clearing excess stock, reviewing supplier lead times and margins, and planning campaigns and replenishment to capture next season or the typical New Year health buying uptick.
Seasonal
Peak month: February
Product details
Key details
-
$13
-
$10 - $18
-
High Month February
Low Month April
Dropship products for Vitamins And Supplements
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Vitamins And Supplements”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This enterprise is firmly established in the health and wellness sector, providing top-notch private label supplements and custom formulations for diverse markets. With a deep understanding of customer needs, they focus on delivering high-quality vitamins and supplements that cater to a wide array of health goals.
Their offerings include a variety of products such as protein powders, collagen supplements, and essential vitamins that support body wellness. As a trusted provider, they are dedicated to maintaining superior standards by manufacturing all products in an FDA-registered and GMP-certified facility. This ensures that every item meets rigorous safety and efficacy benchmarks.
Specializing not just in supplement manufacturing, they also provide tailored marketing support, helping clients launch their products effectively in competitive marketplaces. Their services are designed to simplify the process from concept to delivery, ensuring hassle-free shipping and logistics to meet various business requirements.
The commitment to quality is evident in their diverse product range, which is suitable for various lifestyles and dietary needs, including vegan, gluten-free, and keto options.
For those interested in elevating their supplement offerings or entering the health and wellness market, further information can be accessed through their website or by reaching out directly to their dedicated support team.
Not available
Supplier name
Wholesalers
This company operates within the veterinary sector, dedicated to providing high-quality wholesale products for animal healthcare. Established in 1993, it has built a solid reputation over 30 years of service, ensuring comprehensive support for veterinarians, agricultural co-ops, and pet health stores.
The wholesaler is proudly South African, committed to offering innovative solutions and exceptional customer service. The knowledgeable team focuses on understanding the specific needs of clients in the animal healthcare industry, delivering value through service, price, and expert advice.
With a vast range of products that includes solutions for companion animals, large animals, wildlife, and more, the company stands out as a one-stop shop for veterinary needs. Its branches in Johannesburg, Mooi River, and George provide nationwide coverage, ensuring timely and efficient delivery of essential healthcare products.
As industry experts, they are closely associated with both the South African Veterinary Council and the Medical Control Council, reinforcing their commitment to ethical practices and compliance.
Clients can expect to find everything necessary for animal health, including food, vitamins, vaccines, and veterinary accessories. The firm continuously adapts and expands its inventory to meet the evolving demands of the market.
For further details and inquiries, interested parties are encouraged to visit the website or contact the team directly for assistance.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the health and wellness sector, offering a comprehensive array of vitamins, supplements, and herbal products tailored to meet the diverse needs of consumers. Their mission focuses on empowering individuals to achieve their health goals through high-quality nutritional support.
The product offerings include various vitamins such as Vitamin B, C, D, E, and specialty gummy vitamins that cater to specific health concerns. Additionally, the supplier provides a robust selection of supplements targeting areas like digestive health, immune support, and hair growth, featuring ingredients like biotin and probiotics.
In addition to vitamins and supplements, the supplier offers herbs such as turmeric, green tea, and milk thistle, along with niche specialty items that support overall wellness. Their commitment to scientific backing ensures that all products are formulated with the highest standards of quality.
As a trusted source in the wellness industry, the supplier also prioritizes community involvement, partnering with organizations focused on health initiatives. With innovative products designed to support everything from hair and skin health to cardiovascular wellness, this supplier is dedicated to fostering a holistic approach to health and wellness.
Interested parties are encouraged to explore the full range of products and learn more about their health benefits by visiting their website or reaching out for additional inquiries.
Nature's Bounty
Supplier name
Manufacturers
This organization is a distinguished player in the dietary supplement manufacturing sector, offering a range of products including tablets, capsules, and powders. With over 50 years of experience, they have established a reputation for producing high-quality nutritional supplements that meet stringent quality standards.
The company's fundamental philosophy centers on utilizing only the finest raw materials to create top-notch supplements while maintaining competitive pricing. Their dedication to excellence is evident in the extensive standard operating procedures they have developed throughout their history, ensuring that quality is embedded into every product.
A robust team of chemists, biologists, and microbiologists conducts rigorous testing to guarantee potency, purity, and consistency across all product lines. This attention to detail means that customers can trust the products they receive. Notably, their in-house analytical laboratory is equipped with sophisticated technologies, allowing for comprehensive testing and quality assurance at every stage of production.
Increasing demand in the vitamin and supplement category, especially in eCommerce, underscores their role as an Amazon-friendly contract manufacturer. By adapting to market trends and ensuring readiness for online retail, they are positioned as a leader in the industry. Their commitment to improving lives through excellent nutritional products underscores their mission.
Visit the website or contact directly to explore how their manufacturing capabilities can support your brand’s growth and success.
Not available
Supplier name
Manufacturers
Focused on the health and wellness industry, this supplier presents a unique approach to vitamins and supplements. With a commitment to quality and transparency, they take pride in offering a wide range of meticulously formulated products that cater to various health concerns.
Their philosophy centers on the belief that consumers should know precisely what they are putting into their bodies. To uphold this principle, they manufacture their supplements in-house, ensuring that every product is of the highest quality available in the UK market. This direct relationship between manufacturer and consumer not only guarantees top-notch products but also allows for competitive pricing.
The comprehensive product range includes essential vitamins, minerals, and specialized health supplements that support overall wellness. From children's multivitamins to advanced amino acid blends, each product is designed with care and expertise in mind.
In addition, the supplier emphasizes eco-friendly practices and sustainability, reflecting modern consumers' growing concern for the environment. Their dedication to customer satisfaction is also evident in their loyalty programs and extensive support for professionals, practitioners, and retailers.
For those seeking reliable dietary supplements designed to enhance health and well-being, this supplier stands out as a trusted partner. Explore their diverse offerings by visiting their website or reaching out directly for more insights into their exceptional range of products.
Not available
Supplier name
Manufacturers
Operating within the natural supplements industry, this supplier specializes in formulating, manufacturing, and selling a diverse range of high-quality vitamins, minerals, and food supplements. With a commitment to health and wellness, the brand emphasizes natural ingredients and effective formulations that address various health concerns.
They pride themselves on eliminating intermediaries, ensuring customers receive products directly from the lab, which helps guarantee quality and efficiency. The supplier’s extensive product range encompasses areas such as heart care, weight management, female and male health, and beauty supplements, all designed to support a healthier lifestyle.
Furthermore, the company's research and development team continually explores new natural ingredients and their effects on health, striving to provide solutions that alleviate and improve common health issues without resorting to aggressive treatments. This approach resonates with customers who prioritize safety and efficacy in their wellness journey.
The supplier is dedicated to customer satisfaction and offers a money-back guarantee for their products. They maintain an extensive network throughout Europe, ensuring rapid shipping and a seamless purchasing experience.
For those seeking to enhance their health through natural means, this supplier represents a trusted choice. To discover more about their innovative products and how they can support personal health goals, visit the website or reach out directly.
Hivital
Supplier name
Manufacturers
Operating in the health and wellness sector, this organization has dedicated over thirty years to providing innovative nutritional supplements that empower individuals to enhance their well-being naturally. Established in Southern Arizona, it remains a family-owned and operated business, emphasizing a personal touch and community connection.
With a diverse range of products, the organization addresses various health needs, focusing on foundational supplements, vitamins, and herbal products aimed at supporting a holistic approach to health. Their commitment to quality and effectiveness has fostered a generation of loyal customers who trust their formulations to aid in achieving optimal health.
The organization takes pride in designing supplements that incorporate cutting-edge science and natural ingredients. They believe in not just providing products, but also in educating their clientele about health issues and effective solutions. This approach positions them as thought leaders in the nutritional supplement space.
In addition to their popular offerings, they continually innovate and refine their product line to ensure that they meet the evolving needs of their customers. Their commitment to customer satisfaction is reflected in their generous return policies and focus on maintaining high customer ratings.
They invite those interested in exploring their extensive product range or seeking more information about their offerings to visit their website or get in touch directly. Satisfaction is guaranteed, and the team behind this organization is enthusiastic about helping customers achieve their health goals.
Dr. Mark Sircus, Dr. Hank Liers
Supplier name
Wholesalers
Operating in the health and wellness sector, this supplier specializes as a niche wholesaler and distributor. They cater to a broad spectrum of customers, providing an extensive selection of products that range from medical and pharmaceuticals to health and beauty essentials.
Their vast inventory serves as a comprehensive one-stop shop for both local and remote clients, making it easier for businesses to consolidate their purchasing needs. This supplier's diverse product offerings include first aid supplies, grooming products, toiletries, insect repellents, swim/beach toys, sports medicine, and a variety of cleaning products.
Flexibility is a hallmark of their service ethos; they pride themselves on adapting to meet the unique needs of each customer, whether large corporations or small ventures. With access to over 120,000 products, they strive to fulfill even the most specific requests for items that are crucial for business operations.
The supplier's commitment to customer service runs deep, demonstrated by a team of knowledgeable staff ready to assist with inquiries. They value each relationship they build, ensuring professionalism and reliability in every transaction.
Their user-friendly website features commonly sold products and invites users to explore their offerings further. For a detailed discussion on what they can supply for your unique business needs, potential clients are encouraged to visit the website or make direct contact.
Not available
Supplier name
Manufacturers
This supplier is a prominent entity in the health and wellness sector, focusing on vegan and vegetarian supplementation. With a dedicated team of scientists, they emphasize excellence in providing high-quality products tailored to meet the nutritional needs of individuals with dietary preferences for plant-based options.
Their extensive product range includes various vitamins and supplements, aimed at supporting different aspects of health, such as brain function, immune support, and overall well-being. Award-winning products, including their Omega-3 supplement, have received accolades for their efficacy and commitment to ethical nutrition.
Manufactured in the UK, all offerings adhere to strict quality and purity standards, alongside a strong dedication to sustainability and transparency. Each batch undergoes rigorous third-party testing, ensuring that consumers receive safe and effective products. Their certifications from the Vegan and Vegetarian Society further highlight their commitment to ethical practices and dietary standards.
Customers are encouraged to explore their diverse range of products, which not only promote health but also prioritize environmental responsibility. The supplier also provides insightful resources on their website, empowering customers with knowledge about dietary supplementation and healthy lifestyle choices.
For more details and to discover the full range of offerings, potential customers can visit their website or contact them directly for personalized assistance.
Not available
Supplier name
Wholesalers
Operating within the pet care sector, this organization is committed to improving the lives of shelter dogs. By donating millions of meals and supporting various charitable initiatives, they embody a strong dedication to animal welfare. Their efforts include funding essential resources for both dogs and their guardians, ensuring that domestic violence survivors and veterans have their beloved pets by their side.
This company believes strongly in community involvement and works tirelessly to raise awareness about the needs of shelter animals. They facilitate numerous programs aimed at enhancing the quality of life for these pets and help facilitate adoptions through partnerships with various shelters. Furthermore, they engage in campaigns such as the Second Chance Movement™, which aids in transporting adoptable pets from overcrowded shelters to areas where loving homes await.
Their product offerings range from high-quality dog foods and health supplements to various dog supplies and branded merchandise, all contributing to a noble cause. Every purchase made supports their mission of feeding shelter dogs and providing necessary supplies for both animals and their caretakers. Customers can also join their Hero VIP Club for exclusive offers, with membership fees directly funding meals for dogs in need.
To understand the complete impact of this organization and how purchasing can contribute to their mission, please visit their website or reach out for additional information and engagement opportunities.
Nature Is Good, Found Hound, Iheartdogs
Related products
Bcaa
Decreasing
-52.6%
Growth
A staple in sports nutrition with broad appeal to gym-goers and endurance-focused buyers, valued for workout recovery support and helping reduce post-exercise soreness. It’s a consumable, driving repeat purchases and subscriptions, and fits well as an upsell/cross-sell alongside protein and pre-workout
Creatine
Decreasing
-28.2%
Growth
Strong, steady demand driven by fitness-focused buyers who want measurable performance support makes this a high-velocity, repeat-purchase staple. The $20–$38 price point fits common add-to-cart behavior, supports subscriptions and multipacks, and tends to be brand- and review-sensitive, with buyers comparing value and perceived quality
Vitamin D Supplement
Increasing
10.6%
Growth
Small, low-cost daily supplement with typical price points of $9–$19. Attractive to buyers because of well-known winter demand (common deficiency, routine daily use), low barrier to trial, frequent repeat purchase potential and easy bundling with immune/wellness ranges
Bee Pollen
Decreasing
-85.6%
Growth
Buyers typically seek this for natural wellness and as a functional topping/add-in for smoothies, yogurt, and bowls, aligning with “superfood” and clean-ingredient trends. The $15–$25 price point supports impulse add-ons and bundling, with low shipping weight and replenishment potential
Mushroom Gummies
Decreasing
-20.5%
Growth
Chewable supplement format with broad wellness appeal; buyers respond to the approachable gummy form, taste, and convenience versus pills/powders. Typical price sits at $17–$30, fitting add-to-cart and subscription-friendly price points with room for bundles and tiered offerings
Workout Supplements
Decreasing
-58.8%
Growth
Buyers seek performance, energy, recovery, and weight-management support, making this a high-interest, repeat-purchase category. The $22–$33 price range is accessible and subscription-friendly, with conversions driven by brand trust, clear benefits, flavors, and strong reviews
Fish Oil
Decreasing
-30.5%
Growth
Broad-appeal wellness supplement with strong, recurring demand as buyers add it to daily routines for general omega-3 support. Sits in a competitive but resilient price band of $19–$40, drives repeat orders and subscriptions, and attracts a wide demographic, making it a steady basket-builder for an eCommerce store
Manuka Honey
Increasing
5.7%
Growth
Premium, wellness-oriented pantry item with strong gifting appeal and repeat purchase potential. Buyers seek it for natural sweetness, perceived wellness benefits, and soothing use in tea during colder months, supporting a higher ASP in the $20–$55 range
Creatine Gummies
Increasing
2.8%
Growth
Buyers choose this for strength and performance support, with a convenient, travel‑friendly format that avoids mixing powders—appealing to gym‑goers who want simple daily dosing. The $20–$35 price point sits well for add‑to‑cart and gifting, and replenishment frequency can drive repeat orders and subscriptions, supporting healthy LTV
Creatine Chews
Decreasing
-8.5%
Growth
Chewable creatine appeals to buyers seeking strength, power, and muscle support in a convenient, portable format—no mixing or shaker required, typically better-tasting than powders. The $20–$35 price point is accessible for trial and supports repeat purchases/subscriptions, making it a strong basket-builder and cross-sell with fitness products
Moringa Capsules
Decreasing
-49.4%
Growth
Buyers are drawn to a convenient, plant-based daily wellness supplement that fits natural/vegan preferences and repeat-use habits; capsules remove prep hassle versus powders. The $15–$25 price point converts well without high AOV friction and supports subscribe-and-save, making it a steady replenishment SKU
Protein
Decreasing
-15.6%
Growth
Broad buyer appeal as a daily fitness/wellness staple and convenient nutrition boost drives consistent demand and repeat purchases. The $31–$66 price band enables healthy AOV with opportunities for bundles (e
Sleeping Aids
Decreasing
-16.1%
Growth
Broad appeal driven by a universal need to improve sleep quality and establish better nighttime routines. Low-ticket pricing ($10–$21) supports add-to-cart and multi-unit purchases, making it a strong basket builder with steady, year-round interest and heightened attention during wellness-focused periods
Herbal Supplements
Decreasing
-38.5%
Growth
Buyers are drawn to natural wellness options they can integrate into daily routines, and the $15–$30 price point supports trial, bundling, and repeat purchases. These items are lightweight to ship, fit well with subscriptions to lift LTV, and offer breadth of SKUs for cross-sells (e
Whey
Decreasing
-50.5%
Growth
High-intent, replenishable protein supplement with broad appeal to fitness-focused buyers for convenient recovery and everyday nutrition. Priced in the $36–$66 range, it’s accessible yet margin-friendly, supports subscriptions and repeat orders, and benefits from strong review/brand sensitivity (buyers often prioritize taste and protein-per-serving)
Nad Supplement
Decreasing
-19.7%
Growth
Steady buyer interest is driven by wellness, longevity, and “biohacking” trends, with many treating it as a daily routine—creating repeat-purchase potential and strong subscription fit. The $20–$40 price band sits in the accessible mid-market, enabling competitive pricing, bundles, and add‑on sales without heavy discounting
Male Enhancement
Decreasing
-59.6%
Growth
Strong online demand is driven by buyers seeking confidence and performance support, with privacy and discreet delivery being key purchase motivators. The $20–$40 price point converts well as a mid-tier buy and cart add-on, and the category often sees repeat orders
Creatine Powder
Decreasing
-33.9%
Growth
Strong, evergreen demand driven by buyers focused on strength, muscle, and training performance; widely recognized, affordable, and replenished frequently, making it a solid repeat-purchase consumable. The $20–$36 price band supports broad accessibility, add-to-cart ease, and potential for subscriptions or bundles, with straightforward positioning and minimal education required
Melatonin Supplement
Decreasing
-39.5%
Growth
Over-the-counter sleep aid appeals to buyers seeking short-term sleep support, jet-lag relief, or shift-work adjustment; compact, low-weight packaging keeps shipping costs down and supports impulse purchases. Typical retail price $9–$17 positions it as an affordable add-to-cart item with room for margin, promotions, and simple bundling with other sleep or wellness SKUs
Supplements
Decreasing
-20.6%
Growth
Broad, steady demand with a pronounced January surge tied to New Year health and fitness goals. Buyers seek convenient ways to support wellness routines, making the $14–$35 price range attractive for low-friction purchases and multi-unit baskets
