Birthday Card Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Small-format greeting item typically sold at $7–$19. Buyers purchase for personal occasions and gifting, so appeal is driven by emotional messaging, attractive design/quality, and impulse add-on behavior at checkout; it also pairs well with gift bundles and repeat-purchase collectors. Inventory can be diversified by occasion, design style, and premium vs. economy SKUs to hit multiple buyer segments. Annual demand peaks in January and the current month is December, so sellers should prepare immediately. Restock and expand design range, finalize pricing tiers, create bundle and point-of-sale placements, and schedule promotional creatives so inventory and marketing are live in time for the January spike.
Key details
  • $8
  • $6 - $10
Relative Interest
 
Seasonality
High Month Mar
Low Month Dec
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Top suppliers for “Birthday Card”

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About
Brands
Supplier name
 
Manufacturers
In the retail industry, this provider stands out by offering a curated selection of high-quality, long-lasting products. Inspired by a dedication to craftsmanship, they aim to celebrate both the makers and the goods they create. The principle guiding the company is that not everything has to be disposable. They believe in high-quality goods built to last a lifetime. Their offerings are reflective of a commitment to sustainability and long-term utility, reminiscent of traditional general stores of the past. These products are crafted by artisans and makers who share a similar ethos of creating durable and functional items. This commitment extends to developing a deep connection with the communities they serve, embodying a spirit of dedication to both craft and customer. For more insights and detailed information, visit the website or contact them directly.
Bacanha, Blackwing, Burstenhaus Redecker, Case For Making, Classiky, Cocktail Kingdom, Foglietto, Hadley, Hibi, Hobonichi, Kakimori, Kaweco, Marius Fabre, Merchant And Mills, P.f. Candle Co., Plasticana, Sajou<span class="list-helper-toggle-more-text"> and <a href="#">3 more</a></span><span class="list-helper-more-text d-none">, Traveler's Notebook, Trendglas Jena, Weck</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
In the gift and homeware industry, this supplier has made a significant mark since its inception in 2008. Founded in the vibrant city of Brighton & Hove, known for its rich architectural and artistic heritage, the business draws inspiration from its local surroundings to create products that combine elegance and timeless design. Their independent ethos ensures a fresh and innovative approach to home and giftware. By collaborating with UK artists and licensed European brands, they offer something truly distinctive and unique to the marketplace. The company prides itself on continually evolving, bringing new and exciting product offerings to customers every year. This approach not only keeps their catalog fresh but also ensures a wide appeal across various customer demographics. The range spans across multiple product categories, from clocks and decorative accessories to barbecues and stationery, catering to diverse home and living needs. The supplier also guarantees quality and variety by designing and producing their own brands in-house. This commitment to offering something different is further highlighted by their emphasis on high-quality materials and thoughtful design. Customers are invited to explore their offerings and discover how their unique products can enhance any home setting. For more detailed information, please visit the website or contact them directly.
Pasabahce, Unity, Maturi, Fox & Simpson, Marinex, Drosselmeyer, Nextime
Supplier name
 
Manufacturers
Operating in the high-quality photo products industry, this supplier stands out for its dedication to excellence and customer satisfaction. They provide a diverse array of customizable products, catering specifically to the needs of professional photographers and individuals seeking personalized solutions. What sets this supplier apart is their commitment to high-end finishes and a product range that includes photo books, wall art, and a variety of photo gifts. Each item is crafted with care, ensuring that clients receive only the best. The supplier emphasizes transparency by delivering orders directly from the manufacturer, which facilitates faster shipping times and a streamlined customer experience. With a strong focus on quality, the supplier guarantees that none of the products feature a manufacturer's logo, allowing for a clean and neutral presentation of the client’s images. Their range of offerings includes options such as premium gift boxes, various styles of photo calendars, and unique wall art pieces, all designed to meet the high standards of discerning customers. Furthermore, they provide secure payment options and express shipping for those who require quicker delivery. The supplier takes pride in maintaining strong lines of communication with customers, ensuring any concerns or complaints are addressed promptly. Their satisfaction guarantee emphasizes a risk-free ordering process, contributing to a positive customer experience. For further information about their extensive product offerings and services, please visit their website or get in touch directly.
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Supplier name
 
Manufacturers
In the realm of clean beauty, this supplier has carved a niche by crafting 100% natural bath and body products. Each item in their extensive collection is made from scratch with top-quality ingredients, focusing on the natural healing properties of essential oils and herbal infused oils. Committed to providing non-toxic skincare solutions, the range includes an array of gift sets suitable for myriad occasions, alongside a selection of daily use products that promote self-care and well-being. Every product is carefully formulated to ensure suitability for all skin types, with the supplier's dedicated team working tirelessly to innovate and improve their offerings. This commitment to quality is matched by a thoughtful approach to presentation, providing an unparalleled unboxing experience designed to delight the recipient. The supplier's expertise extends beyond individual products to thoughtfully curated subscription boxes, catering to the unique needs of women, men, and new mothers. These thoughtfully arranged collections offer a sustained engagement with the brand's philosophy, providing consistent care over time. In addition to consumer products, the supplier offers wholesale opportunities and corporate gifting solutions.
Lizush
Supplier name
 
Wholesalers
The business operates within the home decor and party supplies sector, providing an extensive range of products designed to enhance celebrations and everyday living. Their offerings include a wide variety of paper goods, tabletop decor, and personalized gift items designed to cater to various occasions such as birthdays, weddings, and seasonal festivities. Their products are characterized by meticulous craftsmanship and innovative designs, which help to create memorable experiences for clients and their guests. From elegant dinnerware and beautiful placemats to charming greeting cards and gift packaging, every item is carefully selected to bring joy and creativity to any event. With a commitment to quality and style, the company continues to be a go-to source for those looking to elevate their entertaining game. They also embrace seasonal themes and special collaborations with well-known artists, ensuring their collections remain fresh and on-trend. For anyone in search of exceptional decor and supplies to make their gatherings memorable, this supplier stands out as a trusted choice. Their user-friendly online platform makes discovering and purchasing items easy and convenient. For more information on the latest collections and product availability, please visit their website or contact them directly.
Vicki Sawyer, Elizabeth Foster, Burleigh, Janet Hill, Laura Stoddart, Hester & Cook, Zafferano, Bewilderness
Supplier name
 
Manufacturers
Operating within the retail industry, this supplier provides an extensive collection of products designed for children and their caregivers. Their range encompasses clothing for infants and toddlers, stylish outfits for boys and girls, and an impressive selection of essential accessories to meet every need. The supplier takes pride in offering unique items, including personalized gifts and seasonal collections that capture the essence of childhood. Additionally, they feature educational toys, outdoor play items, and themed party supplies, ensuring a comprehensive shopping experience. Their commitment to quality is evident throughout their collections, with careful attention to detail and design. From layette items for newborns to trendy outfits for school-age children, each product reflects a blend of functionality and style. The supplier also accommodates various lifestyles with offerings in health and beauty products for children and household essentials, enhancing the everyday living experience for families. Promoting accessibility and convenience, the supplier provides free shipping on qualifying orders, as well as options for personalized assistance and international shipping. Their customer-focused approach ensures satisfaction with every purchase. For those interested in discovering more about their extensive product range, or to inquire about specific items, they encourage potential buyers to explore their website or reach out directly for assistance. With a commitment to enhancing childhood experiences, this supplier remains a trusted choice for families looking for high-quality children's products.
Swarovski, Lampe Berger Paris
Supplier name
 
Manufacturers
Operating within the textile and home goods industry, this supplier has established itself as a leader in providing high-quality, luxurious blankets. Since its inception in 2009, the company has aimed to offer comforting products that enhance well-being and comfort for all ages, including adults, children, and infants. The supplier takes great pride in using the finest materials available, particularly their signature Minky fabric, which is known for its plush softness and durability. Each blanket is crafted with meticulous attention to detail, employing advanced sewing techniques to ensure premium quality. Their extensive range of offerings includes custom blankets, corporate gifts, and seasonal collections designed to meet diverse consumer needs and preferences. This company also emphasizes customer service and satisfaction, providing valuable resources such as washing instructions and return policies to enhance user experience. By marrying luxury with functionality, the supplier has cultivated a community of loyal customers who appreciate their commitment to quality and service. Whether you are seeking the perfect gift or a new addition to your home décor, their collection of beautifully designed blankets is sure to impress. For more inquiries and to discover the full range of products available, please visit their website or contact them directly.
Not available
Supplier name
 
Wholesalers
Specializing in the party supplies industry, this supplier delivers a modern shopping experience with a carefully curated assortment of products that cater to various festive occasions. From birthday celebrations to seasonal holidays, they offer everything needed to create memorable moments. Their collection includes plates, napkins, cups, straws, and a variety of decorative items designed to elevate any event. The supplier prides itself on delivering trend-forward products, ensuring that each item aligns with current styles and themes. Clients can expect exceptional quality across all offerings, making them a go-to source for those looking to enhance their celebrations. Whether for corporate events, birthday parties, or seasonal festivities, their range of supplies is designed to suit all needs. Additionally, their commitment to customer satisfaction is evident in their thoughtful selection and approach to service. For those seeking inspiration and unique supplies, the supplier's online platform provides an easy-to-navigate experience. To explore their exciting range of products, please visit the website or contact them directly for further inquiries and assistance. Let them help you bring your next celebration to life with style and elegance.
Taylor Swift, Bonjour Fête
Supplier name
 
Wholesalers, Manufacturers
A promotional products supplier offers a wide range of customizable items across various categories. With a vast array of products, they cater to different needs and events. Providing quality, quick turnaround, and affordable options, they strive to leave a lasting impression. For more information, visit their website or contact them directly.
Cardinal, Ferris, Fruit Of The Loom, Geneva, Kimber, Russell Athletic, Phillips, Cricket, Alpine, Dupont, Blackberry, Carhartt, Marmot, Adidas, Apex, Aurora, Bella, Blade, Blazer, Boston, Buck, Canyon<span class="list-helper-toggle-more-text"> and <a href="#">64 more</a></span><span class="list-helper-more-text d-none">, Challenger, Clover, Coach, Columbia, Dickies, Dune, Fossil, Gildan, Graham, Hanes, Iris, Jones, Lotus, Mango, Mason, Mulberry, Nautica, Nike, Parker, Pearl, Pebble, Puma, Springs, Spyder, Totes, Under Armour, Venom, Blossom, Libbey, Mondo, Plum, Sonic, Starlight, Zest, Honeycomb, Realtree, Iceberg, Off White, Huskies, Essex, American Apparel, Anvil, Augusta Sportswear, Bayside, Comfort Colors, Comfortwash, Dri Duck, Jerzees, Lat, Legacy, Next Level, Paragon, Rabbit Skins, Champions, Retro, Blu, Armour, Heat, Vintage, Outdoor, Hidden, Anchor, Ecosmart, Monument</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Operating within the accessory industry, this supplier is committed to creating meticulously crafted nautical bracelets that capture the essence of oceanic adventure. Each bracelet is handmade in Dublin, Ireland, reflecting not only a deep appreciation for maritime culture but also an unwavering dedication to quality and craftsmanship. The supplier takes pride in its unique designs, which serve as a reminder of the ocean's beauty, making them perfect for both casual wear and special occasions. In addition to aesthetics, the brand prioritizes sustainability and social responsibility, ensuring that every purchase contributes to admirable causes, such as feeding programs for malnourished children. This mission resonates with consumers who value environmental impact and ethical practices in their purchasing decisions. With rave reviews and a commitment to customer satisfaction, every knot crafted in these bracelets tells a story—one that is rooted in love for the ocean and the community. The supplier guarantees quality with a lifetime warranty, fast delivery, and an easy return policy, giving customers confidence in their purchases. For those interested in learning more about available products and the brand's initiatives, it is encouraged to explore the website or reach out via direct contact for further details and assistance.
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