Fragrances Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Strong buyer pull driven by gifting and self-purchase: people buy these for personal identity and as easy, thoughtful gifts. The $20–$60 price range hits an accessible sweet spot, supporting impulse buys and affordable gifts, with broad appeal and repeat purchase behavior. December is the annual peak due to holiday gifting, making the category a reliable Q4 demand driver.
With August as the current month, it’s a good time to prepare. Secure inventory and list now to build visibility ahead of the December spike; aim to be fully set by October. This timing helps capture early gift shoppers and maximizes Q4 performance within the $20–$60 range.

Product details
Key details
-
$31
-
$20 - $60
Dropship products for Fragrances
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Aromatherapy Incense Sticks Set with Natural Fragrances
USD $2.25

Car Air Freshener Refill Set with 10 Fragrances
USD $0

Soothing Bath Bombs Long Lasting Flower Fragrances Relaxing Exfoliating Ball Shower Moisturizing Stress Relief Salt Bubble Balls
USD $7.81

Long Lasting Men's Perfumes for Long-lasting Men Body Deodorant Stick Men's Sweat Remover Fragrances & Deodorants Underarm
USD $3.96

Precision 10ML Syringe Dispenser for Cosmetics and Fragrances - Leak-proof, clear measurement, ideal for precise water filling
USD $0.99

Solid Cube Balm Solid Perfume Women Men Portable Pockets Fresh Lasting Aroma Flowers Fragrances Body Deodorants Birthday Gifts
USD $2.15

Woman Lavender Solid Perfume Portable Solid Balm Fresh Elegant Long-lasting Fragrances Cream Plant Flower Body Aroma Deodorants
USD $2.42

75ml Perfumes De Mujer Original High Quality Perfume Night Tour Fruits Fruit Food Fragrances Lasting Pass The Pheromones
USD $11.66

100ml High Quality Perfume Women Gift Body Spray Yara Original Eau De Parfum Lasting Fragrances Deodorant Pheromones Attract Men
USD $11.45

100ml High Quality Original Arabian Perfume For Men Women Lasting Fragrances Eau De Parfum Homber Body Spray Pheromone Deodorant
USD $10.96

3.4 Fl.oz 100ML Original Arabes Perfume High Quality Men Cologne Women Body Spray Excellent Lasting Floral Fragrances Charm Gift
USD $10.73

For VK200 FP200 Parts for Vorwerk Kobold Vacuum Cleaner Bag Replacement Filter 8 VK200 Bags+2 HEPA Filters+12 Fragrances
USD $13.93
Top suppliers for “Fragrances”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating within the highly competitive beauty and personal care industry, this independent fragrance house has made a name for itself by specializing in niche perfumes. The brand emphasizes craftsmanship, creativity, and sustainability, ensuring that each fragrance is meticulously crafted and free from harmful chemicals.
With a diverse product range that includes unique scent profiles inspired by popular and niche fragrances, this supplier stands out for its commitment to quality. All products are vegan and cruelty-free, reflecting a modern ethos that prioritizes ethical practices without compromising on luxury. By offering a high concentration of fragrance oils, each scent is designed to provide long-lasting impressions.
The supplier's dedication to customer satisfaction is evident in its personalized offerings, including AI-driven fragrance customization services. This enhances the shopping experience, allowing customers to find scents that resonate with their individual preferences.
Situated in the United States, this brand has rapidly gained traction and is recognized for its innovation and community engagement. They continuously seek to expand their collections, ensuring that each season features fresh and exciting releases.
Discover more about the brand’s offerings by visiting their website, where additional details about their product lines and current promotions are available. For inquiries, customers are encouraged to contact them directly to explore the complete range of fragrances tailored to meet diverse preferences.
Not available
Supplier name
Wholesalers
In the competitive fragrance industry, this supplier stands out as a leader, specializing in both prestige branded and mass market fragrances. With over 32 years in business, they have built a robust reputation for offering an extensive selection of genuine designer perfumes and colognes, serving retail outlets across the UK, from department stores to health and beauty shops.
Their product range boasts a variety of options, including women’s fragrances, men’s cologne, skin care products, and thoughtfully curated gift sets. This supplier continually strives to stay ahead by sourcing the newest and most fashionable lines in the fragrance market, ensuring that their clients can offer the latest products to their customers.
The supplier is committed to providing competitive wholesale prices, making them an attractive choice for businesses looking to stock high-quality fragrances. Orders over a certain value qualify for free carriage, demonstrating their dedication to customer satisfaction and value.
Furthermore, this supplier facilitates smooth operations for overseas businesses, with specific guidelines for minimum order values and VAT regulations, ensuring compliance with international trading practices.
Their easy-to-navigate online catalogue, alongside comprehensive services including next-day delivery within the UK, positions them as a preferred partner in the fragrance sector. For more information regarding their diverse product offerings and services, please visit the website or get in touch directly with their team.
Clarins, Clinique
Supplier name
Wholesalers
Operating in the luxury fragrance industry, this supplier offers a distinctive collection of hand-made scented candles and diffusers. All products are meticulously crafted using premium wax and fine fragrance oils, ensuring an exceptional scent experience for customers. The beautiful vessels in which the candles are presented are sourced globally and designed to enhance home décor with their elegant and intricate design details. These candles transform into stunning home décor pieces once the wax is finished, making them both beautiful and functional for decorative storage or aesthetic enhancement in your living space. The supplier's collections, such as Bella and Gia, feature unique designs including intricately cut glass and stylish matte or iridescent finishes, adding a touch of luxury to any room. Specializing in a variety of fragrances, the product range covers floral, fruit, woody, and holiday-inspired scents, offering something for every preference and season. Customers can also enjoy a range of diffuser options, each made to the same high standard to complement the candles. Located and hand-made in Dallas, Texas, the supplier ensures meticulous attention to detail and quality in each product. Their commitment to excellence is evident in their careful crafting process and the luxurious finish of their products. For more information about this supplier, visit their website or contact them directly.
Dragonfly <em>Fragrances</em>
Supplier name
Manufacturers
The flavors and fragrances industry is where this company shines, crafting intricate and bespoke solutions tailored to a variety of sectors including food and beverage, personal care, and household products. Their expertise lies in combining art and science to create memorable sensory experiences for consumers around the globe. With a strong focus on innovation and sustainability, their team of flavorists and perfumers puts tremendous effort into understanding consumer needs and market trends to deliver products that stand out in the market. Their product range spans from food-grade botanical extracts to custom fragrances designed to enhance everyday consumer goods. By leveraging cutting-edge technology platforms, they offer solutions that not only meet but exceed industry standards. Their commitment to quality control and sustainability ensures that each product is crafted with care and precision, contributing to a healthier planet one scent or flavor at a time. With a global presence and a rich history of excellence, they collaborate closely with R&D partners to stay ahead of trends and bring new, innovative products to market rapidly. To explore their unique capabilities further, please visit their website or reach out directly.
Belltanicals, Bell
Supplier name
Wholesalers, Manufacturers
Fragrance manufacturing industry expert specializing in the creation of high-quality fragrance oils. This family-owned enterprise is dedicated to crafting superior scents for a wide variety of uses, including industrial cleaners, home fragrances, and personal care products. Their facility, located minutes from downtown Cartersville, Georgia, is equipped with top-of-the-line machinery and a dedicated team working around the clock to ensure the highest standards are met for every fragrance produced. Each fragrance is meticulously developed through a rigorous four-step process to guarantee precision and quality. Committed to safety and sustainability, they produce phthalate, Prop 65, and carcinogen-free fragrances without compromising on quality. They offer comprehensive educational resources to help clients understand and utilize their products effectively. To learn more about their offerings and policies, visit their website or get in touch directly.
Aromatic <em>Fragrances</em> International
Supplier name
Wholesalers
In the competitive world of fragrances and cosmetics, this supplier stands out by providing an extensive selection of products from renowned brands. With a focus on quality and customer satisfaction, they cater to a wide demographic, offering options for men, women, and children alike.
Their inventory includes a vast array of perfumes, encompassing both popular classic scents and newer arrivals that capture the latest trends in the fragrance industry. Whether one is searching for an elegant evening perfume, a refreshing daytime scent, or unique options for kids, the supplier guarantees commendable choices to suit various tastes and preferences.
Furthermore, by catering to both wholesale and retail customers, the supplier accommodates various business needs, ensuring that retailers have access to high-demand products at competitive prices. Their commitment to seamless online ordering and regular updates on availability fortify their reputation as a reliable partner in the fragrance sector.
To keep up with ever-evolving customer preferences, they regularly introduce new arrivals and special promotions, allowing customers to stay informed and engaged. Their user-friendly platform facilitates easy navigation and comparison of different fragrances, ensuring a hassle-free shopping experience.
For more details about their product offerings or partnership opportunities, potential clients are encouraged to visit their website or reach out directly for further assistance. This supplier is dedicated to fostering lasting relationships built on trust and exceptional service.
Kim Kardashian, Marilyn Miglin, True Religion, Boss, Burberry, Dior, Dsquared2, Gucci, Guerlain, Guess, Prada, Tom Ford, Tommy Hilfiger, Antonio Banderas, Cuba, Angel, Perry Ellis, Paris Hilton
Supplier name
Wholesalers
The company operates within the beauty and personal care industry, focusing on delivering an extensive selection of fragrances, skincare, haircare, and makeup products. Established in 1997, this retailer has earned a reputation for trust and reliability, having shipped over 30 million orders globally.
Understanding the diverse needs of its customers, the retailer offers products from various renowned brands, ensuring high-quality items that cater to both men and women. From luxurious perfumes to effective skincare solutions, customers can find an impressive assortment of well-known labels, making it a one-stop shop for beauty essentials.
In addition to their core products, they feature niche brands and hard-to-find scents, appealing to fragrance enthusiasts looking for something unique. The retailer also provides gift sets and sample options, perfect for presenting thoughtful gifts or exploring new scents before committing to a full-size purchase.
Their dedication to customer satisfaction is reflected in their commitment to provide genuine products at competitive prices, alongside a user-friendly online shopping experience. For those seeking reliable and contextually relevant beauty products, this retailer stands out.
Experience convenience with free U.S. shipping on orders over a set amount, and the opportunity to join a loyalty program that allows customers to reap extra rewards. For more information about their offerings, visit the website or contact them directly.
Bvlgari, Elizabeth Taylor, Giorgio Armani, Issey Miyake, Jean Paul Gaultier, Olaplex, Tigi, Thierry Mugler, Christian Dior, Davidoff, Paco Rabanne, Redken, Lancome, Betsey Johnson, Burberry, Calvin Klein<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Clinique, Creed, Dolce & Gabbana, Gucci, Jimmy Choo, Juicy Couture, Marc Jacobs, Prada, Ralph Lauren, Tom Ford, Estee Lauder, Yves Saint Laurent, Matrix, Sarah Jessica Parker, Gianni Versace, Paul Sebastian, Bond No9</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
The supplier is a prominent player in the fragrance and personal care industry, focusing on bringing authentic and high-quality fragrances to consumers. They offer a diverse selection of products, including perfume decants, official miniatures, boutique perfumes, and discovery sets. With a business philosophy centered on quality assurance, they procure their stock directly from brand distributors, eliminating middlemen to provide the best prices. Thus, they ensure that all fragrance offerings are genuine and unadulterated.
In addition to retailing well-known designer brands, the supplier also nurtures an impressive catalog of niche fragrances, catering to customers with discerning tastes. Their extensive range includes travel sprays, sample vials, and gift sets, providing an accessible entry point for individuals looking to explore various scent profiles without committing to a full-sized bottle. This approach not only broadens the customer base but also enhances customer engagement through the unique fragrance discovery experience.
With a reputation built over years of ethical business practices, this supplier prioritizes customer trust and satisfaction. They offer a 200% money-back guarantee on authenticity and a complimentary consultation service for product guidance. Whether you are a fragrance enthusiast or new to the world of perfumes, the supplier's knowledgeable team is dedicated to assisting you.
For further information and to explore their extensive collection, visitors are encouraged to visit the website or make direct inquiries. Their commitment to combining quality with accessibility makes them a notable choice in the fragrance market.
Cartier, Giorgio Armani, Penhaligon's, Lancome, Creed, Givenchy, Guerlain, Yves Saint Laurent, Nishane, Hermes, Al Haramain, Parfums De Marly, Clive Christian, Tiziana Terenzi, Initio Parfums, Thameen, V Canto<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Bdk Parfums</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
This supplier is an established leader in the fragrance and perfumery industry, renowned for crafting exquisite scents that elevate products across multiple sectors. They offer a wide range of fragrance solutions, including fine perfumes, personal care products, and ambient fragrances for home and industrial applications.
Headquartered in Pittsburgh, Pennsylvania, the supplier has over seventy years of experience and expertise in fragrance design and manufacturing. Their commitment to quality and innovation is reflected in their team of skilled artisans who meticulously create unique fragrance compositions tailored to meet the diverse needs of their clients. Their offerings include not just traditional perfumes, but also specialized scents for candles, diffusers, and cleaning products.
The company prides itself on its ability to blend both natural and synthetic fragrances, accommodating the varying demands of businesses from startups to multinational brands. With cutting-edge technologies and state-of-the-art laboratories, they ensure that every scent produced meets the highest standards of quality and regulatory compliance.
In addition to their perfume design capabilities, this supplier emphasizes strong partnerships, sustainability, and dedication to ambient branding. They invite brands looking to enhance their product lines with captivating scents to explore their tailored services.
For those interested in innovative fragrance solutions, further information is available on their website, or potential clients are encouraged to reach out directly for personalized consultations.
Not available
Supplier name
Wholesalers
This supplier is a prominent player in the fragrance oils and essential oils industry, known for providing premium-quality products tailored to the needs of crafters across various sectors, including candle making, soap production, and aromatherapy. With over 30 years of experience, they have established themselves as a reliable wholesale source for over 600 diverse fragrance oils and essential oils, making them one of the largest suppliers in the market.
They pride themselves on sourcing high-quality fragrance oils from the finest manufacturers worldwide, ensuring that their clients receive products made from natural and familiar ingredients. Their extensive catalog includes a variety of categories ranging from floral to fresh and clean, as well as seasonal collections. The commitment to clean ingredients sets them apart, allowing crafters to create products they can trust.
In addition to their wide selection of fragrance oils, the supplier offers essential oils, candle-making supplies, soap bases, dyes, and various other crafting essentials. This comprehensive range of products allows them to serve a broad audience, from DIY enthusiasts to professional artisans. Their dedication to customer satisfaction is evident in their speedy shipping practices, with orders typically dispatched within 24 to 48 hours.
For crafters looking for quality and variety, this supplier is a go-to resource for all fragrance and crafting needs. For more detailed information about their product offerings and services, visit their website or contact them directly.
Not available
Related products
Oil Burner
Decreasing
-45.1%
Growth
Appeals to buyers seeking affordable home fragrance and ambiance, with strong giftability for housewarmings and holiday exchanges. The $10–$18 price point fits impulse and add-on carts, while bundling with essential oils or wax melts can lift AOV
Perfumes
Increasing
7.1%
Growth
Broad appeal as personal indulgences and highly giftable items drives steady demand with a strong holiday spike. The $21–$53 price range sits in an accessible mid-tier, attracting buyers seeking quality without luxury prices and supporting both self-purchase and gifting
Yankee Candle
Decreasing
-30.4%
Growth
A widely recognized scented candle that buyers choose for home fragrance, ambiance, and gifting. The $15–$25 price band sits squarely in common gift and add-to-cart thresholds, supporting strong conversion and broad appeal across an eCommerce store
Pistachio Perfume
Increasing
16.6%
Growth
Gourmand, nutty-sweet profiles are popular for everyday wear and gifting, and this note offers a distinctive twist versus standard florals or citrus. The accessible $17–$32 price point supports impulse buys and repeat purchases, broadening appeal without premium positioning and helping lift AOV with low return risk
Dior
Decreasing
-13.6%
Growth
Prestige designer branding with high recognition and gift appeal drives strong buyer interest, especially for accessible entry-price items in the $38–$129 range. The brand’s aspirational value supports healthy conversion and willingness to pay, making it attractive for gift-focused assortments and upsells
Colognes
Decreasing
-39.3%
Growth
Appeals as an affordable luxury and a reliable gift purchase, attracting buyers for personal use and holiday gifting. Broad demographic reach and recognizable branding drive consideration, with a typical online selling range of $19–$72 supporting accessible entry points and upsell opportunities
Incense Sticks
Increasing
0.1%
Growth
Buyers seek these for home fragrance, relaxation, and spiritual or holiday rituals, and they also function as low-cost gifts. At a $10–$15 price point, they convert well as impulse add-ons, encourage repeat purchasing, and ship inexpensively due to low weight
Parfume
Decreasing
-2.2%
Growth
Broad appeal and high giftability make this an easy add to cart for buyers seeking an “affordable luxury.” The $20–$50 price band fits common gift budgets and impulse buys while still supporting perceived value, driving interest for both gifting and self-purchase
Air Fresheners
Increasing
26.9%
Growth
Broad appeal stems from odor control and ambience across homes, offices, dorms, and vehicles, with buyers drawn to low-commitment, repeatable purchases and personalization via scent and format. The $11–$20 price point fits impulse and add-on behavior, helping lift AOV through multi-packs, variety bundles, and cross-sells with cleaning and home essentials; frequent replenishment supports subscribe-and-save and re-order prompts
Perfume
Increasing
18.6%
Growth
Strong gifting and self-indulgence demand make this a reliable cart-builder year-round, with broad appeal across genders and ages. Buyers seek signature scents and easy gifts for birthdays and holidays, and the $16–$50 price range fits impulse and mid-tier gifting, improving conversion without heavy discounting
Perfume Bottle
Increasing
13.1%
Growth
Low-priced, giftable accessory that buyers use for travel, refilling/decanting, and vanity display. Demand is driven by aesthetics and practicality; shoppers look for leak‑proof sprayers, portable sizes, and attractive designs
Yankee Candles
Increasing
4.4%
Growth
Strong buyer interest comes from home fragrance and ambiance, everyday décor appeal, and gifting. The $15–$30 price point hits a giftable and impulse-friendly sweet spot, supports cross-sell via scent variety, and can drive repeat purchases as buyers replenish favorite fragrances
Fragrance Oils
Decreasing
-5.3%
Growth
Broad appeal and frequent repurchase: buyers use these for scenting candles, soaps, diffusers, and DIY projects, and they typically explore multiple scents. The $10–$19 price point supports impulse purchases, bundling, and gift sets, while the compact, lightweight form keeps shipping costs low and margins attractive for an eCommerce store