Kids Pajamas Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong winter gifting and comfort buy; buyers seek cozy, cute/seasonal designs and often purchase multiple pairs for siblings or matching sets. The $14–$27 price point is highly giftable, supports impulse purchases and multi-unit baskets, and encourages repeats as kids outgrow sizes.
With December as the seasonal high and August now, it’s a good time to source and prep listings to go live by October to catch early holiday shopping and late‑November surges. Prioritize variety in sizes and designs, plan stock depth for peak weeks, and use promotions to capitalize on late Nov–Dec traffic.
Seasonal
Peak month: December
Product details
Key details
-
$19
-
$14 - $27
-
High Month December
Low Month June
Dropship products for Kids Pajamas
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Cute Monkey Pajamas Set for Women
USD $23.85
Cozy Matching Family Christmas Pajamas Set
USD $13.86
Family Christmas Pajamas Set Matching for All
USD $14.44
Valentines Day Family Pajamas Set Heart Print
USD $12.85
Christmas Family Pajamas Matching Set Long Sleeve
USD $10.74
Christmas Family Matching Pajamas Reindeer Print Set
USD $10.13
Silk Cooling Sleepwear Women Slim Pajamas Nightdress
USD $4.19
Lace Pure Desire Sexy Pajamas for Women
USD $3.72
Womens Comfortable Stripe Pajamas Set for Home
USD $6.37
Womens Valentine's Day Heart Print Onesie Pajamas
USD $6.53
Family Matching Christmas Pajamas for Holiday Fun
USD $10.24
Elegant Women's Silk Pajamas Set for Summer
USD $3.65
Top suppliers for “Kids Pajamas”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier specializes in the children's apparel industry, providing an extensive selection of fashionable and sustainable clothing and accessories. Their product line includes bamboo-based garments designed for infants, children, and adults, focusing on comfort and eco-friendliness.
Their collection features adorable designs, including pajamas, daywear, and playful themed clothing that resonates with style-conscious parents seeking quality and versatility. The use of bamboo fabric highlights their commitment to sustainability while ensuring softness and breathability for all ages.
The supplier has garnered recognition for its rapid growth and innovation, being listed among the INC. 5000 fastest-growing companies. With a focus on providing unique products for every occasion, including themed apparel for holidays and special events, they cater to a wide audience interested in quality children's fashion and gift items.
Additionally, they maintain a customer-centric approach, engaging with clients through meaningful service and quality feedback. Parents rave about the comfort and durability of their offerings, often becoming repeat customers due to the superb material and adorable designs.
For more information on their extensive catalog of products or to inquire about wholesale opportunities, please visit their website or contact them directly. Embrace the joy of stylish and sustainable choices in children's wear today.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the children's apparel industry, focusing on providing high-quality clothing made from 100% merino wool. Based in New Zealand, they have been committed to producing soft, breathable, and non-itchy garments, perfect for the delicate skin of babies and young children.
Their product range includes everything from base layers and sleepwear to accessories and gift packs, ensuring that children are comfortable throughout the year. Merino wool is celebrated for its natural properties, such as temperature regulation, moisture-wicking abilities, and hypoallergenic qualities. This makes their clothing not only soft against the skin but also practical for various weather conditions.
In addition to their dedication to quality, this supplier emphasizes sustainability. They minimize their environmental impact by using compostable or recyclable packaging and donating offcuts to charity, demonstrating a commitment to social responsibility. The brand has garnered numerous positive reviews from customers who appreciate the fit, quality, and comfort of the products, solidifying its reputation in the market.
For those interested in exploring their unique offerings or learning more about their sustainable practices, they invite visitors to check out their comprehensive website or reach out for direct inquiries.
Not available
Supplier name
Wholesalers
The company specializes in the apparel sector, providing an extensive selection of customizable clothing and accessories suitable for various markets. Their product offering includes options for men, women, and children, alongside numerous styles such as t-shirts, hoodies, polo shirts, and activewear.
Emphasizing quality and sustainability, the company sources materials that meet high standards, ensuring that customers receive only the best. They cater to both individual and wholesale markets, providing solutions for different customer needs, whether for promotional events, uniforms, or personal use. With a commitment to customer satisfaction, they strive to deliver excellent service and support to assist clients in selecting the most suitable products.
Furthermore, the supplier's array of options extends to accessories and specialized items, making them a comprehensive source for apparel needs. Their user-friendly website allows customers to explore the full range of offerings and find products tailored to their specifications. For more information, please visit the website or reach out through their contact avenues.
Fruit Of The Loom, Gildan, Bella Canvas, Awdis, Russell, Beechfield, Just Cool, Just Hoods, Bagbase, Larkwood, Mumbles, Native Spirit, Pro Rtx, Sols, Westford Mill
Supplier name
Wholesalers, Manufacturers
Who We Are: This entity stands at the forefront of the wholesale apparel market, offering unparalleled low prices for a variety of blank clothing options. Their extensive inventory caters to the diverse needs of adults, women, kids, including infant and toddler sizes.
What We Do: With prolific purchases of truckloads containing closeouts and irregular garments from premier apparel mills, this supplier commits to stringent quality assessments. They ensure each item meets high standards before presenting them to their clientele at deeply discounted rates.
Why We Do It: The goal is to deliver exceptional value, striving to be the dependable provider for all blank clothing necessities. The dedication to customer satisfaction drives their operations.
What You’ll Find: Shoppers can discover a massive assortment of blank tees, hoodies, polos, and tie-dye items. With new shipments arriving on a weekly basis, there's a consistent influx of fresh deals to be had. Clients are encouraged to visit often for the most recent offers. The collections are perfectly suited for customization or for retail in their original form. When it comes to finding quality blank apparel at cost-effective wholesale pricing, this supplier is an outstanding choice, standing ready to meet diverse needs.
Fruit Of The Loom, Gildan, Hanes, Alstyle, American Apparel, Anvil, Jerzees, Rabbit Skins, Big Accessories, Delta, Dodger, Kajpac, Point, Soffe
Supplier name
Wholesalers
In the heart of the children's fashion industry, this supplier has established a reputation for providing high-quality, soft, and allergy-free clothing for babies, toddlers, and kids. With a primary focus on skin-friendly Pima cotton, their clothes come in various sizes and designs to suit newborns to ten-year-olds. They emphasize sustainable practices by utilizing one of the finest grades of cotton available, grown in the fertile valleys of Peru.
Their product range includes everything from cozy pajamas and playful dresses to essential accessories and special Mommy & Me collections. Each item showcases hand-drawn prints and is crafted with care to guarantee not just style but also comfort and durability. Understanding the different stages of a child's growth, they have taken meticulous steps to ensure their clothing accommodates the need for freedom of movement and non-restrictive comfort.
This supplier celebrates the joys of childhood through whimsical prints while also ensuring each piece can withstand the rigors of playtime and frequent washing. Innovative and creative, they are dedicated to offering a range as expressive and vibrant as the children who wear them. Embracing both visual appeal and practicality, they remain committed to making childhood a little more colorful, one garment at a time.
Noomie
Supplier name
Wholesalers
This supplier is a prominent player in the toy and game sector, offering a unique range of fidget products that serve both children and adults. Their focus on sensory play aligns with current trends in stress relief and mindfulness, making their offerings especially relevant in today's fast-paced environment.
The product lineup includes various fidget spinners, cubes, and push pop toys, each designed to provide tactile satisfaction and improve concentration. These items are not only fun but also serve therapeutic purposes, appealing to educators, parents, and professionals seeking to promote mental well-being.
This supplier stands out through its commitment to quality and customer satisfaction. They operate with a wholesale model, ensuring competitive pricing and great value for bulk purchases. With an intuitive shopping experience facilitated by their website, customers can easily find and order the products that meet their needs.
For those interested in enhancing their product range with engaging, beneficial toys, they offer comprehensive support and information. Their team is ready to assist with any inquiries, and as such, they encourage potential customers to reach out through their website or directly for more personalized assistance. This supplier embodies a blend of innovative product offerings and dedicated customer service, making them a trustworthy partner in the toy and game industry.
Not available
Supplier name
Manufacturers
The textiles industry specialist provides high-quality, reusable textile solutions for healthcare, hospitality, education, and residential applications. With a strong commitment to sustainability, they offer products made from intelligent fiber technology, advanced design, and patented weaving processes. Known for taking a holistic approach, they ensure a viable alternative to disposables, promoting environmental responsibility at every step of their production process.
Founded in 1940, this company has built a legacy of innovation and excellence through over 80 years of experience. Their comprehensive understanding of market challenges allows them to meet the specific needs of diverse sectors. From healthcare linens to hospitality essentials and educational textiles, their range is designed to deliver comfort and reliability.
They hold themselves to the highest standards, utilizing more than 150 patents in product and technology development, underlining their dedication to continuous improvement and innovation. Their product line includes everything from bath and bed textiles to patient apparel, privacy curtains, and more, ensuring they cover a broad spectrum of textile needs.
Customers can explore and purchase their extensive collection of products through retail options, bringing the luxury and quality of hotel-grade textiles into homes. To learn more about their offerings and sustainability approach, interested parties are encouraged to visit their website or make direct contact.
Aller Ease, Mascioni Hotel Collection
Related products
Flower Girl Dress
Decreasing
-15.7%
Growth
Event-driven demand is strong, driven primarily by spring weddings where bridal parties want coordinated looks for young attendants. Buyers prioritize matching colors (white/ivory/blush), style variety, comfort for children, reliable sizing, and fast shipping at an accessible price point; the typical $30–$43 range fits common wedding budgets and encourages multi-size or backup purchases
Kids Hoodie
Decreasing
-51.5%
Growth
Practical cold-weather staple with broad appeal to parents and gift‑givers; valued for warmth, comfort, and easy layering for everyday wear. Strong Q4 demand as a go‑to holiday gift and winter essential for school and outdoor activities, making it a low‑risk addition to an eCommerce store aiming to capture predictable seasonal traffic
Tutus
Increasing
92.6%
Growth
Low-cost costume/dress-up skirts with broad appeal to parents, dancers, party-goers, and cosplay buyers. The $10–$23 price point supports impulse purchases and add-ons, with strong variety appeal across colors and sizes
Girls Long Sleeve Tee
Decreasing
-57%
Growth
A year-round wardrobe staple that spikes with cooler weather, this item attracts buyers for its comfort, coverage, and easy layering for school and everyday wear. The budget-friendly price range ($11–$23) supports add-to-cart behavior and multi-unit purchases (e
Children’s Clothing
Decreasing
-73.1%
Growth
Steady, necessity-driven demand with quick repeat purchasing as kids outgrow sizes and seasons shift. The $11–$22 price band supports basket-building and impulse add-ons, while buyers prioritize comfort, durability, and easy-care materials with clear sizing
Kids Formal Wear
Increasing
8.2%
Growth
Steady demand comes from parents outfitting children for spring ceremonies and events (e.g
Onesie
Decreasing
-20.3%
Growth
Broad buyer appeal centers on comfort, everyday wear, and giftability, with seasonal and costume-themed variants adding novelty that converts well at impulse-friendly price points. At $14–$22, it fits neatly into add-on and multi-unit carts, and buyers often pick multiples across colors or themes
Princess Party Dress
Decreasing
-22.2%
Growth
Appeals to buyers seeking dress-up and party outfits for birthdays, themed events, photos, and costume use. The $20–$33 price range is giftable and impulse-friendly, enabling volume and bundles
Girls Swimwear
Decreasing
-53.2%
Growth
Buyers are drawn by summer pool/beach use, vacations, and lessons; they prioritize fit, comfort, and appealing designs, with frequent repeat purchases as kids outgrow items. The $15–$26 price point supports impulse buys and multi-item carts, making this a reliable traffic and conversion driver for eCommerce stores
Baby Romper
Increasing
13.8%
Growth
An everyday infant essential that buyers choose for comfort, ease of dressing/diaper changes, and as a go-to gift. The $14–$20 price point supports impulse add-ons and multi-unit orders, while rapid outgrowth drives repeat purchases and multiple-size buys—useful for bundling and increasing AOV
Kids' Clothes
Increasing
19.5%
Growth
Steady, replenishment-driven demand: buyers replace items often due to growth spurts and wear, plus gifting and seasonal outfit refreshes. Accessible price points ($14–$27) encourage multi-unit orders and basket-building with basics and accessories, supporting frequent repeat purchases and returns-averse sizing add-ons (e
Kids Shirt
Increasing
25.4%
Growth
Demand typically spikes in December with holiday gifting, making this a high-velocity, repeat-purchase staple. Buyers respond to affordable, cute, and seasonal designs, and the $10–$23 price point supports impulse buys and multi-unit orders
Kids Long Sleeve
Decreasing
-8.1%
Growth
A staple fall wardrobe basic for families, this item solves cooler-weather layering for school and weekend wear. Buyers value its practicality and comfort versus short sleeves, making it a replenishment purchase often bought in multiples
Children's Apparel
Decreasing
-6.3%
Growth
Steady demand driven by kids’ growth spurts, frequent replacement needs, and gifting makes this a reliable traffic and basket-builder. Buyers prioritize comfort, durability, and seasonal relevance at accessible prices, with a typical selling range of $12–$20 supporting impulse and multi-item orders
Childrens
Increasing
11.4%
Growth
Low-priced, kid-oriented items in the $5–$13 range perform well as gifts and add-ons, driving higher cart sizes through impulse buys, bundles, and multi-packs. Demand typically surges in November with holiday shopping and Black Friday/Cyber Monday, making these appealing to buyers looking for affordable, giftable options
Girls School Backpack
Increasing
86.9%
Growth
Core back-to-school staple with a pronounced August demand spike driven by parents and students shopping for the new school year. Buyers prioritize style and self-expression alongside practicality (durability, comfortable straps, multiple compartments), making variety in colors/patterns important
Girls College Backpack
Increasing
145.1%
Growth
A staple back-to-school purchase for students and parents, driven by need for daily carry of books, laptop, and essentials. The $24–$33 price point is budget-friendly and conversion-friendly for eCommerce; position on practicality, durability, and everyday use to attract value-focused buyers
Kids Clothing
Increasing
8.9%
Growth
Buyer interest is steady due to growth spurts, school wardrobe refreshes, and gifting, making this a frequent-repurchase category. The $14–$21 price range aligns with value shopping and encourages multi-unit baskets and add-on buys
Kids Summer Dress
Increasing
91.5%
Growth
Appeals to buyers as an affordable, warm‑weather staple for kids—easy one‑piece outfit for everyday wear, outings, and summer events. The $15–$26 price band supports budget‑conscious purchases and encourages style/size variety in carts, which can help conversion
Toddlers Long Sleeve
Increasing
70.3%
Growth
Staple cold‑weather apparel that buyers seek for fall layering and daycare/school wear; frequent size turn‑over in this age group drives repeat purchases. Accessible price point ($13–$24) fits budget‑conscious buyers and encourages multi‑item carts, making it an easy add to basics assortments and promotions
