Mens Underwear Market Trends, Forecast & Insights [2025]

Last updated Mar 6, 2025

Men's underwear is a staple in the apparel market, providing comfort and style for a wide range of buyers. With a typical selling price range of $20 to $39, sellers can offer a quality product that appeals to budget-conscious customers seeking both everyday basics and fashionable options. As the peak seasonal demand occurs in December, now is an advantageous time for sellers to consider adding men's underwear to their eCommerce store in preparation for the upcoming shopping season. This product's consistent demand year-round also ensures that sellers can maintain steady sales outside of the peak months.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$27
Selling price range
$20 - $39
Seasonality

High Month December

Low Month April

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Apr

Key details

Product Category
Men's Clothing
Avg. Sell price
$27
Selling price range
$20 - $39
Seasonality

High Month December

Low Month April

Dropship products for Mens Underwear

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Hot Men Quick Dry Short Mens Compression Running Tights Gym Fitness Sport Shorts Leggings Male Underwear

USD $4.66

1 PCS Professional Mens Cycling Underwear Shorts 4D Padded Bike Bicycle Undershorts MTB Liner Biking Underpants Cycling Shorts

USD $4

3PCS No Trace Cool Men Vest Tank Tops Underwear Mens Undershirt Shirts Male Bodyshaper Fitness sleeveless Men's Running Vest 5XL

USD $13.19

Mens Sexy Underwear Harness Pu Leather Studded Decor Harness BDSM Gay Upper Body Adjustable Bondage Harness Sex Fetish Clothing

USD $4.57

3pcs/lot Cotton Mens Underwear Sleeveless Tank Top Solid Muscle Vest Undershirts O-neck Gymclothing T-shirt men's vest Male 4XL

USD $8.99

Lemon 3pcs Men Underwear Boxer Fashion Sexy Underwear Antibacterial Soft Comfortable Underwear Brand Boxer Shorts Men's Panties

USD $10.37

Mum New Jacquard Underwear Mum Large Size Brassiere Female Comfortable Gathering Underwear Mother Soft Non-steel Ring Underwear

USD $6.66

Sexy Lingerie Women's Underwear Set Sexy Lace Erotic Lingerie Set Female Underwear Set Lace Bra Panties Underwear Women

USD $5.64

Underwear Storage Box Foldable Underwear Sock Organiser Multifunctional Waterproof Drawer Compartment Organiser

USD $2.94

Lace Breastfeeding Bras Maternity Nursing Bra Wirefree Breathable Underwear Anti Sagging Underwear for Women

USD $5.18

Solid Color Non-steel Ring Vest-style Sports Underwear, Fitness Trend Bra, Cotton Underwear

USD $3.41

1pc Dark Grey Underwear Storage Box Socks Underwear Storage Drawer Division Multifunctional Household Wardrobe Classification

USD $3.7

Top suppliers for “Mens Underwear”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

This prominent player in the apparel industry focuses on delivering high-quality, durable American-sewn clothing and products. For nearly three decades, it has championed the cause of American workers while ensuring that each item reflects a commitment to excellence and ethical manufacturing practices. This veteran and woman-owned business takes pride in its union-organized operations that emphasize fair wages, comprehensive benefits, and support for the local economy. By sourcing products that are cut, sewn, and assembled entirely in the USA, they uphold strong principles of sustainability and quality. The diverse range of products includes everything from work shirts and casual wear to specialized items like safety clothing and winter gear, while maintaining a dedication to sourcing from reputable American manufacturers. The commitment to high manufacturing standards extends to partnerships with recognized brands known for their quality and reliability, ensuring that customers receive not only stylish but durable products. As they celebrate their 30th anniversary, they invite customers to join them in their mission of supporting American jobs and craftsmanship. Their physical store operates by appointment only, reflecting their adaptability in response to market changes. Customers can shop online anytime, access detailed product information and take advantage of special offers. To learn more about their offering and contributions, visit their website or get in touch directly.

Carhartt, New Balance, Thorogood, Round House, King Louie, Kit-Cat

Supplier name

Wholesalers

This supplier is a prominent player in the wholesale textile industry, focusing on an extensive selection of socks, underwear, thermal wear, and hosiery. Catering specifically to the trade, they provide a comprehensive range of products designed to meet the diverse needs of retailers, from shop owners to market traders. Their offerings include an impressive array of products spanning various categories, ensuring that clients can find suitable options for their customer base. The supplier prides itself on delivering competitive prices without compromising on quality. With a commitment to customer service, they have established strong relationships with their clientele by offering robust support, extensive stock availability, and next-day shipping services. This enables retailers to maintain well-stocked inventories and respond promptly to consumer demand. Furthermore, the company is dedicated to innovation, consistently updating its catalog with new products that reflect the latest trends and consumer preferences. They serve as a reliable source for high-demand items, including licensed character socks, thermal underwear, and various types of casual and functional footwear. The supplier's focus on affordability and quality has solidified its status as a trusted partner for retailers seeking to enhance their product ranges. For those interested in exploring their complete catalog or inquiring about specific products, a visit to their website or direct contact is encouraged.

Kato, Disney, Umbro, Kensington, Royal, Atlantis, First Steps, Keel Toys, Alishba, Aler, Cindy, Heat Holders, Silentnight, Stay Fresh, Washington, Rjm, Cooksmart, Feather Touch, Fresh Feel, Gaveno, Cavailia and <a href="#">11 more</a>, Gentle Grip, Handy, Hawkins, Heat Machine, I.l.c.k, Joanna Gray, Ks Brands, Man Basic, Pms, Silky, Sockshop <a href="#">less</a>

Supplier name

Wholesalers

In the thriving adult toys industry, this supplier stands out as a premier wholesaler, providing an extensive selection of products for both retail and online businesses. Established in 2000, the company has built a reputation for quality and reliability, offering everything from vibrators to bondage gear and sexual health products. Their dedication to customer service is evident through a knowledgeable support team ready to assist clients with inquiries about their offerings or specific needs. The supplier has implemented a tiered pricing structure, allowing customers to save significantly when purchasing in bulk. This flexible pricing model, combined with free shipping for certain order thresholds, highlights the supplier’s commitment to providing exceptional value to its clients. Furthermore, their dropshipping service is tailored for retailers looking to expand their product range without the burden of inventory management. This service allows customers to process orders seamlessly as the supplier handles the shipping directly to the end consumers, complete with discreet packaging. This supplier collaborates with numerous renowned brands in the market, ensuring access to top-quality products popular among consumers. Their dedication to innovation and customer satisfaction has positioned them as a trusted partner for adult toy retailers in the UK and beyond. Whether seeking to purchase wholesale or explore dropshipping options, clients are encouraged to visit the company's website or get in touch for further details.

Bathmate, Doc Johnson, Fleshlight, Tenga, Moonlight, Alive, Spectrum, Yes, Earthly Body, Bouncy Bliss, Bound, Bound To Play, Bound To Please, Furry Fantasy, Impound, Lelo, Loving Joy, Lubido, Joyrings, Mina and <a href="#">46 more</a>, Nasstoys, Nauti, Onmi, Precious Metals, Rev, Sliquid, Aneros, Electrastim, Fifty Shades Of Grey, Kheper Games, Leg Avenue, Ns Novelties, Satisfyer, Shots Toys, Spencer & Fleetwood, Adrien Lastic, Cloneboy, Intt, Seven Creations, Silexd, Svakom, Glyde, Amoreane, Back To Basics, Blush, Cobeco Pharma, Cut4Men, Dream Toys, Femintimate, Goldmax, Happy Rabbit, Jes Extender, Love Hamma, Mai Attraction, Male Edge, Mates, Mr Nori's, Morningstar Pharma, Naughty Originals, Nanma, Secret Play, Slube, Strap-On-Me, Touche, Toy Joy, Uberlube <a href="#">less</a>

Supplier name

Wholesalers

Specializing in the toy industry, this supplier provides a diverse selection of products that focus on sensory engagement and stress relief. Their innovative offerings, which cater to both children and adults, include vibrant and tactile toys designed to enhance focus and provide relaxation. With a commitment to quality and customer satisfaction, they aim to create a positive experience for all users. The supplier recognizes the importance of engaging activities in today’s fast-paced world. By offering unique products such as fidget toys, they contribute to the mental well-being of users while ensuring fun and creativity. The carefully curated range features various designs and functionalities, appealing to different preferences and age groups. In addition to their impressive product catalog, the company values transparency and accessibility, encouraging inquiries for further information about their offerings. Customers can view detailed product descriptions, specifications, and pricing directly on their website or by reaching out through their contact channels. Emphasizing trust and reliability, the supplier is dedicated to fostering lasting relationships with both retail partners and consumers. For additional insights or to explore their complete range, visiting the website or making direct contact is highly encouraged.

Not available

Supplier name

Dropshippers, Wholesalers, Manufacturers

In the dynamic realm of shapewear and seamless lingerie, this supplier stands out as a distinguished manufacturer and provider. With over a decade of industry expertise, they have developed a comprehensive product range that includes shapewear, waist trainers, sauna suits, seamless lingerie, and yoga attire. Their commitment extends beyond just product quality; they strive to offer a one-stop service that combines design, manufacturing, and logistics to meet diverse customer needs. Notably, they support dropshipping and wholesale transactions, accommodating varying scales of orders. Uniquely, there is no minimum order quantity (MOQ) requirement, making it easier for businesses of all sizes to access their products. Additionally, they offer customization services to meet specific branding and style requirements, ensuring customers receive solutions that align closely with their individual market demands. Their packaging can be tailored to each order, reinforcing their dedication to customer satisfaction. This supplier is not only focused on product excellence but also emphasizes secure and efficient transactions, providing options for payment through major platforms. They pride themselves on a robust logistics network capable of delivering products worldwide, ensuring that no matter the location, customers receive their orders promptly and securely. For those seeking to partner with a leader in quality shapewear and committed customer service, this supplier represents an ideal choice. For more information, prospective partners are encouraged to visit their website or reach out directly.

Yume Slim

Supplier name

Liquidators

Operating within the wholesale and liquidation industry, this online marketplace provides a vast selection of products to cater to various business needs. With an inventory covering electronics, office furniture, fashion, and general merchandise, they ensure a comprehensive shopping experience for bulk buyers, resellers, and individual purchasers alike. Their platform stands out for offering overstock and returned items, sourced from well-known retailers, at competitive prices. Customers can find detailed product descriptions, pricing information, and convenient purchasing options through their user-friendly website. The marketplace is committed to providing prompt customer service, with direct contact options available for inquiries and support. To explore their extensive product offerings and learn more about their services, please visit the website or reach out directly.

Walgreens, Staples Canada, Newegg, Hudson's Bay, Indigo Books & Music, Costco Wholesale.

Supplier name

Manufacturers

Long About: In the men's apparel sector, this supplier has pioneered a unique line of underwear designed specifically to enhance comfort and provide essential support. Their innovative approach integrates a patented drawstring support system that ensures optimal fit and minimal chafing, making it an ideal choice for active men. This brand has engineered its underwear with versatile applications in mind, including everyday wear, sports, and medical needs. The fabric selection and pouch design not only help maintain a cool environment during vigorous activity, but also offer support during recovery from surgery or for men dealing with specific medical conditions such as hernias or incontinence. With a commitment to quality, the products stand out in a crowded market, where many feel that comfort and support are often at odds. Each product variant maintains the same high standard of design, boasting features that cater to a variety of lifestyles. Men looking for a superior underwear experience are encouraged to explore the diverse range of options available. For further insights into the array of products offered, including customer testimonials and detailed product specifications, individuals are invited to visit the website or contact the supplier directly. This focus on customer experience and satisfaction underpins the brand's mission to support men effortlessly through their day-to-day activities.

Not available

Supplier name

Manufacturers

This supplier operates in the fashion industry, with a strong focus on men's swimwear and underwear tailored for the gay community. Established in Barcelona, they have quickly risen to prominence by embracing bold designs and high-quality materials that encourage self-expression and confidence among their clientele. Their extensive product range includes swimwear, sexywear, and sportswear, all crafted with the latest technologies to enhance comfort and aesthetics. Innovations such as pack-up and molded features aim to deliver the best fit and support, ensuring that wearers can showcase their uniqueness boldly. In addition to swim and underwear, the supplier offers casual and streetwear, allowing for versatility in style. They prioritize sustainable manufacturing practices and local production, reducing their environmental impact while supporting the local economy. The brand's commitment to quality control ensures that every item meets high standards before reaching customers' doors. The supplier champions diversity and aims to make all individuals feel confident in their own skin. With over 240 points of sale worldwide, their recognition in the market continues to grow. Whether you're looking to make a statement at the beach or feel comfortable at home, their collections provide stylish options for every occasion. Explore their full offerings by visiting their website or reaching out for more details.

Not available

Supplier name

Wholesalers

In the fashion industry, this supplier stands out with a commitment to sustainability and quality. They offer a range of products made from superb organic cotton, including an extensive selection of socks for men, women, and children. Their collections span seasonal options like spring/summer and autumn/winter, ensuring there's something for every occasion. The supplier’s product line includes unique collaborations with renowned designers, resulting in exclusive socks that cater to a fashion-forward audience. Additionally, they provide stylish underwear, tote bags, and curated packs, enhancing the shopping experience with thoughtful options. Consumer satisfaction is paramount, and the supplier guarantees high-quality materials by planting a tree for every order. They also offer substantial discounts on bulk purchases, promoting eco-friendly habits while being budget-conscious. With a strong focus on customer service, the supplier ensures same-day shipment for 99.2% of their orders. For those interested in exploring their ethically produced offerings or making a purchase, additional information can be found on their website or by direct contact. Join in the movement toward sustainable fashion today.

Edwin, Ykiki, Mark Mcnairy

Supplier name

Wholesalers

Increasing

72.1% Growth

Men's fashion is a versatile category, providing sellers opportunities to attract a diverse range of buyers interested in stylish and contemporary clothing options. With typical price points ranging from $20 to $39, sellers can cater to buyers seeking affordable yet fashionable apparel

Mens Jacket

Increasing

5.9% Growth

The Men's Jacket combines style and functionality, making it an attractive option for sellers aiming to cater to fashion-conscious buyers. With a typical selling price range of $37 to $72, this product appeals to a diverse market seeking quality outerwear

Ralph Lauren Polo

Decreasing

-11.1% Growth

The Ralph Lauren Polo is a classic apparel item renowned for its quality and stylish design, making it a compelling choice for sellers aiming to attract fashion-conscious buyers. With a typical selling price range of $40 to $92, it appeals to a broad demographic seeking both luxury and everyday wear