Mens Underwear Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Steady, replenishment-driven demand with a pronounced Q4 gifting lift makes this a consistent basket-builder. Buyers prioritize comfort, fit, breathable materials, brand trust, and value in multipacks; clear sizing and fabric details improve conversion and reduce returns. The $19–$32 price band supports entry-to-mid tiers, bundling, quantity breaks, and subscriptions, with reviews and fit-focused imagery helping differentiate in a crowded space. With December as the annual high due to holiday gifting, August is a good time to onboard and secure inventory so listings are live and ranking by October. Emphasize depth in core sizes/colors, multipacks, and giftable sets; plan November–December promos and ensure fast shipping. Keep pricing consistent within the stated range and highlight material and comfort claims. Strong repeat-purchase behavior and subscription potential make it a resilient addition to an eCommerce store.
Seasonal Peak month: December
Key details
  • $24
  • $19 - $32
  • High Month December
    Low Month April
Relative Interest
 
Seasonality
High Month Dec
Low Month Apr
Dropship products for Mens Underwear

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Mens Padded Underwear Briefs Butt Lifting Boxers
Mens Padded Underwear Briefs Butt Lifting Boxers
USD $12.53
Mens Lace Transparent Thong Underwear High Stretch
Mens Lace Transparent Thong Underwear High Stretch
USD $1.31
Mens Faux Leather Flat Angle Underwear Briefs
Mens Faux Leather Flat Angle Underwear Briefs
USD $1.4
Mens Breathable Sports Underwear Absorbent Sexy Design
Mens Breathable Sports Underwear Absorbent Sexy Design
USD $1.97
Mens Breathable High Elastic Ice Silk Underwear Trunks
Mens Breathable High Elastic Ice Silk Underwear Trunks
USD $1.96
Comfortable Low Waisted Men's Triangle Underwear
Comfortable Low Waisted Men's Triangle Underwear
USD $1
Sexy Buttocks Lifting Underwear for Men
Sexy Buttocks Lifting Underwear for Men
USD $3.39
Sexy Lace Underwear Set for Women
Sexy Lace Underwear Set for Women
USD $5.89
Lace Sexy Nightdress Women Underwear Sleepwear
Lace Sexy Nightdress Women Underwear Sleepwear
USD $3.27
Sexy Lace Women's Nightclub Underwear Set
Sexy Lace Women's Nightclub Underwear Set
USD $4.86
Comfortable Sexy Lace Underwear Shorts Set
Comfortable Sexy Lace Underwear Shorts Set
USD $3.4
Women's Satin Seamless Sexy Thong Underwear
Women's Satin Seamless Sexy Thong Underwear
USD $20.94
Top suppliers for “Mens Underwear”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating within the intimate apparel sector, this group has established itself as a key player in the fashion-driven landscape since 1993. With a headquarters in Hong Kong, it spans multiple countries in Asia, focusing on providing exceptional lingerie, activewear, and swimwear. Employing over 10,000 professionals, this group comprises three independently managed companies skilled in different facets of the industry. It proudly partners with renowned brands and champions a strong vision rooted in innovation, sustainability, and community empowerment. The group's commitment to quality is evident in its extensive capabilities, which include private label garment manufacturing, luxurious lace design, and advanced bra cup and fabric lamination. With six factories located in China, Thailand, and Myanmar, alongside an innovation center in Hong Kong, it ensures efficient production while maintaining stringent quality standards. As a preferred partner for leading global brands, it caters to various segments within the intimate apparel market, from premium fashion bras and activewear to extensive swimwear lines. Its product offerings include categories tailored for curvy sizes, maternity, and post-surgery needs, showcasing a deep understanding of diverse customer requirements. Creative design and rapid innovation are at the forefront of its operations, positioning the group as a reliable choice for those seeking stylish and functional intimate apparel. For further details about their products and services, please visit the website or contact them directly.
Abercrombie & Fitch, Hollister, Jockey, Tommy Hilfiger, Bonds, Pink, Victoria’s Secret, Adore Me, Oysho, Savage X Fenty, La Senza, Dim
Supplier name
 
Manufacturers
In the dynamic clothing manufacturing industry, this supplier stands out as a prominent custom apparel manufacturer, renowned for its commitment to quality and innovation. Established in 1987, the business has built a strong reputation for delivering high-quality garments tailored to meet the specific needs of international clients. Operating from Bangladesh, the supplier collaborates closely with clients to design, develop, source, and produce a wide variety of clothing items, ensuring that each piece reflects the highest standards of quality and craftsmanship. Their product range includes everything from men's and women's apparel to children's clothing, encompassing categories such as t-shirts, polo shirts, hoodies, activewear, uniforms, and sleepwear, among others. The supplier prides itself on utilizing certified factories, adhering to best practices in ethical manufacturing and sustainability. They are committed to transparency in their supply chain and quality control processes, ensuring that all products meet international standards. With a focus on customization, they empower clients to create unique branded apparel that aligns with their market positioning and target audience. Additionally, the supplier provides extensive services beyond garment manufacturing, including product design, material sourcing, sample development, and embroidery options. This holistic approach streamlines the production process and enhances efficiency, catering to a diverse range of clients across various sectors, from retail brands to corporate entities. For further details and inquiries, please visit the website or reach out directly to discuss your specific needs.
Not available
Supplier name
 
Manufacturers
This prominent player in the apparel industry focuses on delivering high-quality, durable American-sewn clothing and products. For nearly three decades, it has championed the cause of American workers while ensuring that each item reflects a commitment to excellence and ethical manufacturing practices. This veteran and woman-owned business takes pride in its union-organized operations that emphasize fair wages, comprehensive benefits, and support for the local economy. By sourcing products that are cut, sewn, and assembled entirely in the USA, they uphold strong principles of sustainability and quality. The diverse range of products includes everything from work shirts and casual wear to specialized items like safety clothing and winter gear, while maintaining a dedication to sourcing from reputable American manufacturers. The commitment to high manufacturing standards extends to partnerships with recognized brands known for their quality and reliability, ensuring that customers receive not only stylish but durable products. As they celebrate their 30th anniversary, they invite customers to join them in their mission of supporting American jobs and craftsmanship. Their physical store operates by appointment only, reflecting their adaptability in response to market changes. Customers can shop online anytime, access detailed product information and take advantage of special offers. To learn more about their offering and contributions, visit their website or get in touch directly.
Carhartt, New Balance, Thorogood, Round House, King Louie, Kit-Cat
Supplier name
 
Wholesalers
Operating in the adult products sector, this company is a leading manufacturer and supplier of a wide array of erotic items. Their extensive catalog includes adult toys, lingerie, and various erotic cosmetics, catering to a diverse clientele across Europe and beyond. The supplier prides itself on maintaining one of the largest warehouses in Europe, enabling rapid order fulfillment typically within 24 hours. They ensure that all products are in stock and ready for immediate shipment, eliminating the need for intermediaries and agents. This direct approach allows them to offer competitive prices that are among the best in the industry. Their commitment extends to the dropshipping model, which facilitates discreet shipping directly to the end consumer. Clients can expect to find popular and trendsetting products in their inventory, including high-quality lingerie and personal care cosmetics. With over 20,000 items available, this supplier supports a wide range of merchant needs through an automated online purchasing system. Customer satisfaction is a priority; they welcome feedback on product quality and functionality. Additionally, potential clients can access a wealth of knowledge regarding the product lineup and how to optimize their business operations with these offerings. For those interested in tapping into this robust market with a reputable supplier, more information can be obtained by visiting their website or making a direct inquiry.
Fleshlight, We-Vibe, Durex, K-Y, Penthouse, Lelo, Fifty Shades Of Grey, Svakom, Real Feel
Supplier name
 
Wholesalers
This supplier is a prominent player in the wholesale textile industry, focusing on an extensive selection of socks, underwear, thermal wear, and hosiery. Catering specifically to the trade, they provide a comprehensive range of products designed to meet the diverse needs of retailers, from shop owners to market traders. Their offerings include an impressive array of products spanning various categories, ensuring that clients can find suitable options for their customer base. The supplier prides itself on delivering competitive prices without compromising on quality. With a commitment to customer service, they have established strong relationships with their clientele by offering robust support, extensive stock availability, and next-day shipping services. This enables retailers to maintain well-stocked inventories and respond promptly to consumer demand. Furthermore, the company is dedicated to innovation, consistently updating its catalog with new products that reflect the latest trends and consumer preferences. They serve as a reliable source for high-demand items, including licensed character socks, thermal underwear, and various types of casual and functional footwear. The supplier's focus on affordability and quality has solidified its status as a trusted partner for retailers seeking to enhance their product ranges. For those interested in exploring their complete catalog or inquiring about specific products, a visit to their website or direct contact is encouraged.
Kato, Disney, Umbro, Kensington, Royal, Atlantis, First Steps, Keel Toys, Alishba, Aler, Cindy, Heat Holders, Silentnight, Stay Fresh, Washington, Rjm, Cooksmart, Feather Touch, Fresh Feel, Gaveno, Cavailia<span class="list-helper-toggle-more-text"> and <a href="#">11 more</a></span><span class="list-helper-more-text d-none">, Gentle Grip, Handy, Hawkins, Heat Machine, I.l.c.k, Joanna Gray, Ks Brands, Man Basic, Pms, Silky, Sockshop</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Operating within the outdoor sports industry, this supplier is dedicated to trail and road running enthusiasts, providing an extensive selection of premium gear and footwear. With an emphasis on quality and performance, they cater to the unique needs of runners, hikers, and outdoor adventurers alike. Their offerings include a diverse range of trail and road running shoes, which are designed to enhance comfort and traction in various terrains. In addition to footwear, they offer a variety of essential running gear, such as headlamps, GPS watches, and hydration packs, ensuring that athletes are well-equipped for any challenge. Furthermore, this supplier understands the importance of nutrition in optimizing performance. Their selection of sports nutrition products is crafted to meet the demands of both casual joggers and competitive runners, with items that support endurance and recovery during training and races. With a commitment to quality and a focus on the specific needs of their customers, this supplier stands out as a leading destination for trail running gear in Western Australia. They continuously strive to provide the latest innovations in equipment and apparel, helping athletes perform at their best. For further details regarding their product offerings and to explore the full range of items available, interested parties are encouraged to visit the website or make contact directly.
Injinji, La Sportiva, Salomon, Black Diamond, Fenix, Altra, Hydrapak, Helinox, Aonijie, Topo Athletic, Xtm Performance, Ugloo, Goodr, Coros
Supplier name
 
Manufacturers
Operating within the apparel industry, this supplier has established a reputable brand known for producing high-quality clothing that emphasizes comfort and resilience. With a legacy dating back to 1856, they focus on crafting garments that align with the principles of slow fashion, ensuring that each piece is made to last. The company's robust commitment to local manufacturing supports Canadian jobs and fosters regional economic growth. By controlling the entire process from weaving fabric to delivering the final product, they maintain rigorous standards in quality and craftsmanship. This meticulous attention to detail is reflected in their diverse clothing lines designed for various lifestyles, from adventure enthusiasts to everyday comfort seekers. Embodying values of strength and sustainability, their philosophy encourages mindful consumption, aiming to reduce waste while providing stylish options for consumers. Their products not only meet the modern demands of style but also resonate with environmentally conscious shoppers who appreciate durable, responsible fashion. For those interested in exploring the range of offerings and being part of the slow fashion movement, additional information is readily available by visiting their website or reaching out for direct inquiries. Experience enduring quality and unmatched craftsmanship that leaves a lasting impression, perfect for discerning customers seeking reliability in their clothing choices.
Strong & Free™
Supplier name
 
Wholesalers
In the thriving adult toys industry, this supplier stands out as a premier wholesaler, providing an extensive selection of products for both retail and online businesses. Established in 2000, the company has built a reputation for quality and reliability, offering everything from vibrators to bondage gear and sexual health products. Their dedication to customer service is evident through a knowledgeable support team ready to assist clients with inquiries about their offerings or specific needs. The supplier has implemented a tiered pricing structure, allowing customers to save significantly when purchasing in bulk. This flexible pricing model, combined with free shipping for certain order thresholds, highlights the supplier’s commitment to providing exceptional value to its clients. Furthermore, their dropshipping service is tailored for retailers looking to expand their product range without the burden of inventory management. This service allows customers to process orders seamlessly as the supplier handles the shipping directly to the end consumers, complete with discreet packaging. This supplier collaborates with numerous renowned brands in the market, ensuring access to top-quality products popular among consumers. Their dedication to innovation and customer satisfaction has positioned them as a trusted partner for adult toy retailers in the UK and beyond. Whether seeking to purchase wholesale or explore dropshipping options, clients are encouraged to visit the company's website or get in touch for further details.
Bathmate, Doc Johnson, Fleshlight, Tenga, Moonlight, Alive, Spectrum, Yes, Earthly Body, Bouncy Bliss, Bound, Bound To Play, Bound To Please, Furry Fantasy, Impound, Lelo, Loving Joy, Lubido, Joyrings, Mina<span class="list-helper-toggle-more-text"> and <a href="#">46 more</a></span><span class="list-helper-more-text d-none">, Nasstoys, Nauti, Onmi, Precious Metals, Rev, Sliquid, Aneros, Electrastim, Fifty Shades Of Grey, Kheper Games, Leg Avenue, Ns Novelties, Satisfyer, Shots Toys, Spencer & Fleetwood, Adrien Lastic, Cloneboy, Intt, Seven Creations, Silexd, Svakom, Glyde, Amoreane, Back To Basics, Blush, Cobeco Pharma, Cut4Men, Dream Toys, Femintimate, Goldmax, Happy Rabbit, Jes Extender, Love Hamma, Mai Attraction, Male Edge, Mates, Mr Nori's, Morningstar Pharma, Naughty Originals, Nanma, Secret Play, Slube, Strap-On-Me, Touche, Toy Joy, Uberlube</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
In the dynamic realm of shapewear and seamless lingerie, this supplier stands out as a distinguished manufacturer and provider. With over a decade of industry expertise, they have developed a comprehensive product range that includes shapewear, waist trainers, sauna suits, seamless lingerie, and yoga attire. Their commitment extends beyond just product quality; they strive to offer a one-stop service that combines design, manufacturing, and logistics to meet diverse customer needs. Notably, they support dropshipping and wholesale transactions, accommodating varying scales of orders. Uniquely, there is no minimum order quantity (MOQ) requirement, making it easier for businesses of all sizes to access their products. Additionally, they offer customization services to meet specific branding and style requirements, ensuring customers receive solutions that align closely with their individual market demands. Their packaging can be tailored to each order, reinforcing their dedication to customer satisfaction. This supplier is not only focused on product excellence but also emphasizes secure and efficient transactions, providing options for payment through major platforms. They pride themselves on a robust logistics network capable of delivering products worldwide, ensuring that no matter the location, customers receive their orders promptly and securely. For those seeking to partner with a leader in quality shapewear and committed customer service, this supplier represents an ideal choice. For more information, prospective partners are encouraged to visit their website or reach out directly.
Yume Slim
Supplier name
 
Manufacturers
Long About: In the men's apparel sector, this supplier has pioneered a unique line of underwear designed specifically to enhance comfort and provide essential support. Their innovative approach integrates a patented drawstring support system that ensures optimal fit and minimal chafing, making it an ideal choice for active men. This brand has engineered its underwear with versatile applications in mind, including everyday wear, sports, and medical needs. The fabric selection and pouch design not only help maintain a cool environment during vigorous activity, but also offer support during recovery from surgery or for men dealing with specific medical conditions such as hernias or incontinence. With a commitment to quality, the products stand out in a crowded market, where many feel that comfort and support are often at odds. Each product variant maintains the same high standard of design, boasting features that cater to a variety of lifestyles. Men looking for a superior underwear experience are encouraged to explore the diverse range of options available. For further insights into the array of products offered, including customer testimonials and detailed product specifications, individuals are invited to visit the website or contact the supplier directly. This focus on customer experience and satisfaction underpins the brand's mission to support men effortlessly through their day-to-day activities.
Not available

Related products

Boxers
Increasing
5.1% Growth
Everyday apparel staple with broad appeal; buyers purchase for comfort, replacement, and gifting, driving repeat orders. The $19–$37 price range supports impulse buys and multi-unit baskets while leaving room for margin control
Men's Fashion
Decreasing
-4.5% Growth
Broad appeal, frequent wardrobe refresh, and strong giftability drive consistent demand, with a pronounced December peak tied to holiday gifting and event-driven outfits. The $15–$30 price band fits budget-conscious buyers, supports impulse buys, bundling, and cross-sells, and helps lift AOV with multi-item carts
Polo T-shirts
Increasing
45.5% Growth
A proven wardrobe staple with broad appeal, offering a polished-casual look suitable for everyday wear, office settings, and uniforms. Buyers value versatility, easy outfitting, and brandability for teams or companies, driving repeat purchases across demographics
Socks
Decreasing
-5.6% Growth
Steady baseline demand as a daily-wear essential with a pronounced December spike from holiday gifting and colder weather. Buyers value comfort, durability, and style variety, and frequently purchase multiples or gift sets
Long Sleeve Shirts
Increasing
32.7% Growth
Core wardrobe staple with broad appeal for everyday wear, layering, and cooler-weather comfort. Buyers value versatility across casual and work settings, wide size/color options, and giftability, with accessible pricing typically $13–$27 supporting impulse and multi-unit purchases
Fila
Increasing
37.7% Growth
Recognizable athletic/athleisure line with broad mainstream appeal and strong brand trust, making it easy for buyers to convert. The accessible $19–$50 price band supports entry-level purchases and add-on bundling, helping lift AOV and reducing return risk; works well for marketplaces and eCommerce stores targeting everyday casual wear
Hoodies
Decreasing
-44% Growth
High-velocity apparel staple driven by comfort, warmth, and casual style; broadly unisex and popular for everyday wear, layering, team/brand merch, and gifting. Buyers respond to versatile fits and colors, with price expectations around $19–$33 supporting impulse purchases and bundles; customization can further lift conversion
Coats & Jackets
Decreasing
-63% Growth
High buyer interest driven by practical cold-weather needs and style refreshes as temperatures fall. Appeals across many use cases (commuting, everyday wear), making it a basket-builder in an eCommerce store
Men's Apparel
Increasing
18% Growth
Broad appeal, frequent wardrobe refreshes, and strong gifting demand make this category a reliable traffic and conversion driver. The $18–$30 price band supports impulse buys, multipacks, and bundle add‑ons to lift AOV, while accessible pricing widens the buyer pool
Polo Shirts
Increasing
90% Growth
A perennial wardrobe staple with broad appeal across work, school, and casual settings, offering an easy “polished but comfortable” look that buyers routinely seek. Commonly used for uniforms and team/club wear, it attracts men, women, and kids, supports repeat purchases, and converts well with multipacks
Work Shirt
Increasing
8.3% Growth
A practical, everyday workwear staple with broad appeal for uniforms, trades, and casual office use. Buyers value durability, comfort, and a clean, professional look at an accessible price; the typical selling range of $16–$30 supports budget-conscious and bulk purchases, making it a reliable volume driver with repeat potential
Men's Track Pants
Increasing
22.1% Growth
Versatile, comfort-first athleisure that works for workouts, lounging, travel, and everyday wear keeps buyers coming back. At a $20–$34 price point, they fit impulse buys, gifting, and value-driven replenishment, with strong pull in core neutrals and standard size runs
Hooded Sweatshirt
Decreasing
-50.5% Growth
Broad appeal and everyday utility drive demand: buyers value comfort, easy layering, and casual/athleisure styling, making this a year‑round staple with heightened cold‑weather interest. It’s giftable, unisex, and spans all ages, supporting repeat purchases and multi‑unit orders (e
Linen Shorts
Increasing
268.8% Growth
Lightweight, breathable summer staple that buyers pick for hot-weather comfort, casual everyday outfits, vacations, and beach trips. The $17–$29 price range supports value-driven purchases and multi-unit carts, making it attractive for eCommerce stores with low shipping weight
Chinos Pants
Increasing
23.7% Growth
Broad appeal as an everyday smart-casual staple that fits office, school, and weekend wear drives steady demand. Buyers value comfort, versatility, and easy outfit pairing in core colors, often considering multiple pairs at an accessible $24–$40 price point
Mens Suits
Increasing
62.8% Growth
Buyers turn to this category for a polished look at work and for formal life events (weddings, proms, graduations, interviews). The $64–$85 price band is budget-friendly, widening reach and enabling volume-driven sales; it also supports natural cross-sells (shirts, ties, shoes) in an eCommerce store
Denim Jeans
Decreasing
-6.3% Growth
Broad, year-round baseline demand as an everyday wardrobe staple; buyers prioritize durability, comfort, and versatile styling across casual, school, and work settings. Variety in fits and washes drives repeat purchases and bundling, and the $28–$40 price range sits in a strong value band that converts well without signaling low quality
Printed Hoodies
Decreasing
-36.5% Growth
Appeals to buyers as warm, comfortable everyday wear with visual self-expression; graphics make it trendable and highly giftable. Broad unisex appeal and easy outfit pairing drive repeat purchases and multi-unit orders
Compression Shirt
Increasing
20.1% Growth
Appeals to buyers seeking performance support and a streamlined fit for workouts, running, and team sports, and as a breathable base layer in cooler weather. The $18–$29 price point is accessible for first-time purchases and giftable, making it a strong add for fitness and athleisure assortments
Men's Shirt
Increasing
2.2% Growth
A staple apparel item with broad demand; buyers value versatility (work-to-casual), comfort/fit, and giftability. At a $16–$25 price point, it caters to value-driven purchases and responds well to promotions, making it a dependable volume driver for an eCommerce store assortment
Feedback