Men's Underwear Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025

Staple, replenishment-driven apparel with broad appeal and steady baseline demand; buyers prioritize comfort, fit, fabric quality, and value, leading to strong repeat purchases and interest in multipacks. Typical selling price falls in the $19–$35 range, enabling clear good-better-best merchandising and upsell opportunities. Seasonal high in December, commonly tied to holiday gifting and promotions; with August as the current month, it’s timely to plan assortment, content, and inventory to ramp through October and peak for Black Friday/Cyber Monday. Secure core sizes/colors and value packs, and prepare giftable bundles and promotional pricing to capture Q4 lift. Now is a good time to onboard and stage this category for the upcoming seasonal spike.

Seasonal Peak month: December

Product details

Key details

Avg. Sell price
$25
Selling price range
$19 - $35
Seasonality

High Month December

Low Month February

Relative Interest

Interest Change Interest Trend

Growth

Seasonality

Monthly Interest

High Month Dec

Low Month Feb

Key details

Product Category
Men's Clothing
Avg. Sell price
$25
Selling price range
$19 - $35
Seasonality

High Month December

Low Month February

Dropship products for Men's Underwear

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Top suppliers for “Men's Underwear”

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Supplier name

Country

Supplier type

About

Brands

Supplier name

Manufacturers

Operating within the intimate apparel sector, this group has established itself as a key player in the fashion-driven landscape since 1993. With a headquarters in Hong Kong, it spans multiple countries in Asia, focusing on providing exceptional lingerie, activewear, and swimwear. Employing over 10,000 professionals, this group comprises three independently managed companies skilled in different facets of the industry. It proudly partners with renowned brands and champions a strong vision rooted in innovation, sustainability, and community empowerment. The group's commitment to quality is evident in its extensive capabilities, which include private label garment manufacturing, luxurious lace design, and advanced bra cup and fabric lamination. With six factories located in China, Thailand, and Myanmar, alongside an innovation center in Hong Kong, it ensures efficient production while maintaining stringent quality standards. As a preferred partner for leading global brands, it caters to various segments within the intimate apparel market, from premium fashion bras and activewear to extensive swimwear lines. Its product offerings include categories tailored for curvy sizes, maternity, and post-surgery needs, showcasing a deep understanding of diverse customer requirements. Creative design and rapid innovation are at the forefront of its operations, positioning the group as a reliable choice for those seeking stylish and functional intimate apparel. For further details about their products and services, please visit the website or contact them directly.

Abercrombie & Fitch, Hollister, Jockey, Tommy Hilfiger, Bonds, Pink, Victoria’s Secret, Adore Me, Oysho, Savage X Fenty, La Senza, Dim

Supplier name

Manufacturers

In the dynamic clothing manufacturing industry, this supplier stands out as a prominent custom apparel manufacturer, renowned for its commitment to quality and innovation. Established in 1987, the business has built a strong reputation for delivering high-quality garments tailored to meet the specific needs of international clients. Operating from Bangladesh, the supplier collaborates closely with clients to design, develop, source, and produce a wide variety of clothing items, ensuring that each piece reflects the highest standards of quality and craftsmanship. Their product range includes everything from men's and women's apparel to children's clothing, encompassing categories such as t-shirts, polo shirts, hoodies, activewear, uniforms, and sleepwear, among others. The supplier prides itself on utilizing certified factories, adhering to best practices in ethical manufacturing and sustainability. They are committed to transparency in their supply chain and quality control processes, ensuring that all products meet international standards. With a focus on customization, they empower clients to create unique branded apparel that aligns with their market positioning and target audience. Additionally, the supplier provides extensive services beyond garment manufacturing, including product design, material sourcing, sample development, and embroidery options. This holistic approach streamlines the production process and enhances efficiency, catering to a diverse range of clients across various sectors, from retail brands to corporate entities. For further details and inquiries, please visit the website or reach out directly to discuss your specific needs.

Not available

Supplier name

Manufacturers

This prominent player in the apparel industry focuses on delivering high-quality, durable American-sewn clothing and products. For nearly three decades, it has championed the cause of American workers while ensuring that each item reflects a commitment to excellence and ethical manufacturing practices. This veteran and woman-owned business takes pride in its union-organized operations that emphasize fair wages, comprehensive benefits, and support for the local economy. By sourcing products that are cut, sewn, and assembled entirely in the USA, they uphold strong principles of sustainability and quality. The diverse range of products includes everything from work shirts and casual wear to specialized items like safety clothing and winter gear, while maintaining a dedication to sourcing from reputable American manufacturers. The commitment to high manufacturing standards extends to partnerships with recognized brands known for their quality and reliability, ensuring that customers receive not only stylish but durable products. As they celebrate their 30th anniversary, they invite customers to join them in their mission of supporting American jobs and craftsmanship. Their physical store operates by appointment only, reflecting their adaptability in response to market changes. Customers can shop online anytime, access detailed product information and take advantage of special offers. To learn more about their offering and contributions, visit their website or get in touch directly.

Carhartt, New Balance, Thorogood, Round House, King Louie, Kit-Cat

Supplier name

Wholesalers

Operating in the adult products sector, this company is a leading manufacturer and supplier of a wide array of erotic items. Their extensive catalog includes adult toys, lingerie, and various erotic cosmetics, catering to a diverse clientele across Europe and beyond. The supplier prides itself on maintaining one of the largest warehouses in Europe, enabling rapid order fulfillment typically within 24 hours. They ensure that all products are in stock and ready for immediate shipment, eliminating the need for intermediaries and agents. This direct approach allows them to offer competitive prices that are among the best in the industry. Their commitment extends to the dropshipping model, which facilitates discreet shipping directly to the end consumer. Clients can expect to find popular and trendsetting products in their inventory, including high-quality lingerie and personal care cosmetics. With over 20,000 items available, this supplier supports a wide range of merchant needs through an automated online purchasing system. Customer satisfaction is a priority; they welcome feedback on product quality and functionality. Additionally, potential clients can access a wealth of knowledge regarding the product lineup and how to optimize their business operations with these offerings. For those interested in tapping into this robust market with a reputable supplier, more information can be obtained by visiting their website or making a direct inquiry.

Fleshlight, We-Vibe, Durex, K-Y, Penthouse, Lelo, Fifty Shades Of Grey, Svakom, Real Feel

Supplier name

Wholesalers

This supplier is a prominent player in the wholesale textile industry, focusing on an extensive selection of socks, underwear, thermal wear, and hosiery. Catering specifically to the trade, they provide a comprehensive range of products designed to meet the diverse needs of retailers, from shop owners to market traders. Their offerings include an impressive array of products spanning various categories, ensuring that clients can find suitable options for their customer base. The supplier prides itself on delivering competitive prices without compromising on quality. With a commitment to customer service, they have established strong relationships with their clientele by offering robust support, extensive stock availability, and next-day shipping services. This enables retailers to maintain well-stocked inventories and respond promptly to consumer demand. Furthermore, the company is dedicated to innovation, consistently updating its catalog with new products that reflect the latest trends and consumer preferences. They serve as a reliable source for high-demand items, including licensed character socks, thermal underwear, and various types of casual and functional footwear. The supplier's focus on affordability and quality has solidified its status as a trusted partner for retailers seeking to enhance their product ranges. For those interested in exploring their complete catalog or inquiring about specific products, a visit to their website or direct contact is encouraged.

Kato, Disney, Umbro, Kensington, Royal, Atlantis, First Steps, Keel Toys, Alishba, Aler, Cindy, Heat Holders, Silentnight, Stay Fresh, Washington, Rjm, Cooksmart, Feather Touch, Fresh Feel, Gaveno, Cavailia and <a href="#">11 more</a>, Gentle Grip, Handy, Hawkins, Heat Machine, I.l.c.k, Joanna Gray, Ks Brands, Man Basic, Pms, Silky, Sockshop <a href="#">less</a>

Supplier name

Wholesalers

Operating within the outdoor sports industry, this supplier is dedicated to trail and road running enthusiasts, providing an extensive selection of premium gear and footwear. With an emphasis on quality and performance, they cater to the unique needs of runners, hikers, and outdoor adventurers alike. Their offerings include a diverse range of trail and road running shoes, which are designed to enhance comfort and traction in various terrains. In addition to footwear, they offer a variety of essential running gear, such as headlamps, GPS watches, and hydration packs, ensuring that athletes are well-equipped for any challenge. Furthermore, this supplier understands the importance of nutrition in optimizing performance. Their selection of sports nutrition products is crafted to meet the demands of both casual joggers and competitive runners, with items that support endurance and recovery during training and races. With a commitment to quality and a focus on the specific needs of their customers, this supplier stands out as a leading destination for trail running gear in Western Australia. They continuously strive to provide the latest innovations in equipment and apparel, helping athletes perform at their best. For further details regarding their product offerings and to explore the full range of items available, interested parties are encouraged to visit the website or make contact directly.

Injinji, La Sportiva, Salomon, Black Diamond, Fenix, Altra, Hydrapak, Helinox, Aonijie, Topo Athletic, Xtm Performance, Ugloo, Goodr, Coros

Supplier name

Wholesalers

In the thriving adult toys industry, this supplier stands out as a premier wholesaler, providing an extensive selection of products for both retail and online businesses. Established in 2000, the company has built a reputation for quality and reliability, offering everything from vibrators to bondage gear and sexual health products. Their dedication to customer service is evident through a knowledgeable support team ready to assist clients with inquiries about their offerings or specific needs. The supplier has implemented a tiered pricing structure, allowing customers to save significantly when purchasing in bulk. This flexible pricing model, combined with free shipping for certain order thresholds, highlights the supplier’s commitment to providing exceptional value to its clients. Furthermore, their dropshipping service is tailored for retailers looking to expand their product range without the burden of inventory management. This service allows customers to process orders seamlessly as the supplier handles the shipping directly to the end consumers, complete with discreet packaging. This supplier collaborates with numerous renowned brands in the market, ensuring access to top-quality products popular among consumers. Their dedication to innovation and customer satisfaction has positioned them as a trusted partner for adult toy retailers in the UK and beyond. Whether seeking to purchase wholesale or explore dropshipping options, clients are encouraged to visit the company's website or get in touch for further details.

Bathmate, Doc Johnson, Fleshlight, Tenga, Moonlight, Alive, Spectrum, Yes, Earthly Body, Bouncy Bliss, Bound, Bound To Play, Bound To Please, Furry Fantasy, Impound, Lelo, Loving Joy, Lubido, Joyrings, Mina and <a href="#">46 more</a>, Nasstoys, Nauti, Onmi, Precious Metals, Rev, Sliquid, Aneros, Electrastim, Fifty Shades Of Grey, Kheper Games, Leg Avenue, Ns Novelties, Satisfyer, Shots Toys, Spencer & Fleetwood, Adrien Lastic, Cloneboy, Intt, Seven Creations, Silexd, Svakom, Glyde, Amoreane, Back To Basics, Blush, Cobeco Pharma, Cut4Men, Dream Toys, Femintimate, Goldmax, Happy Rabbit, Jes Extender, Love Hamma, Mai Attraction, Male Edge, Mates, Mr Nori's, Morningstar Pharma, Naughty Originals, Nanma, Secret Play, Slube, Strap-On-Me, Touche, Toy Joy, Uberlube <a href="#">less</a>

Supplier name

Dropshippers, Wholesalers, Manufacturers

In the dynamic realm of shapewear and seamless lingerie, this supplier stands out as a distinguished manufacturer and provider. With over a decade of industry expertise, they have developed a comprehensive product range that includes shapewear, waist trainers, sauna suits, seamless lingerie, and yoga attire. Their commitment extends beyond just product quality; they strive to offer a one-stop service that combines design, manufacturing, and logistics to meet diverse customer needs. Notably, they support dropshipping and wholesale transactions, accommodating varying scales of orders. Uniquely, there is no minimum order quantity (MOQ) requirement, making it easier for businesses of all sizes to access their products. Additionally, they offer customization services to meet specific branding and style requirements, ensuring customers receive solutions that align closely with their individual market demands. Their packaging can be tailored to each order, reinforcing their dedication to customer satisfaction. This supplier is not only focused on product excellence but also emphasizes secure and efficient transactions, providing options for payment through major platforms. They pride themselves on a robust logistics network capable of delivering products worldwide, ensuring that no matter the location, customers receive their orders promptly and securely. For those seeking to partner with a leader in quality shapewear and committed customer service, this supplier represents an ideal choice. For more information, prospective partners are encouraged to visit their website or reach out directly.

Yume Slim

Supplier name

Manufacturers

Long About: In the men's apparel sector, this supplier has pioneered a unique line of underwear designed specifically to enhance comfort and provide essential support. Their innovative approach integrates a patented drawstring support system that ensures optimal fit and minimal chafing, making it an ideal choice for active men. This brand has engineered its underwear with versatile applications in mind, including everyday wear, sports, and medical needs. The fabric selection and pouch design not only help maintain a cool environment during vigorous activity, but also offer support during recovery from surgery or for men dealing with specific medical conditions such as hernias or incontinence. With a commitment to quality, the products stand out in a crowded market, where many feel that comfort and support are often at odds. Each product variant maintains the same high standard of design, boasting features that cater to a variety of lifestyles. Men looking for a superior underwear experience are encouraged to explore the diverse range of options available. For further insights into the array of products offered, including customer testimonials and detailed product specifications, individuals are invited to visit the website or contact the supplier directly. This focus on customer experience and satisfaction underpins the brand's mission to support men effortlessly through their day-to-day activities.

Not available

Supplier name

Manufacturers

Increasing

382.5% Growth

Mid-priced ($25–$40) seasonal apparel with a December sales peak. Buyers are drawn by comfort, everyday/loungewear utility and giftability during the holidays, making it a low-friction, mass-market add to an eCommerce store that converts on price and convenience

Mens Jeans

Increasing

45.5% Growth

A wardrobe staple with broad, year-round appeal. Buyers seek durability, comfortable fit, and versatile styling for work and casual wear, often purchasing multiple washes/fits

T-shirts

Decreasing

-75.1% Growth

Broad-appeal apparel staple at a $10–$20 price point; buyers value comfort, versatility for everyday wear and layering, and self‑expression via colors/graphics. Low unit cost supports impulse purchases, multipacks, and repeat buys; offering a broad size/color matrix captures diverse demographics and use cases