Rice Cooker Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Strong, repeatable demand driven by convenience and consistent results for everyday rice and grains. Buyers value set‑and‑forget cooking and keep‑warm functionality, making it a staple countertop appliance. The $36–$140 price range supports a tiered assortment (entry to premium), lifting AOV and enabling upsells based on capacity and features.
Seasonal high is January; plan inventory and listings 6–8 weeks prior. With August as the current month, begin sourcing and assortment planning in early fall to stock by November–December and capture the January peak. Consider offering multiple sizes and feature tiers to match budgets and household needs.
Product details
About the product
Rice cookers are versatile kitchen appliances designed to simplify the process of cooking rice, ensuring consistent results with minimal effort. They come in various sizes and features, including programmable settings, steaming capabilities, and fuzzy logic technology, appealing to a broad range of buyers from busy families to culinary enthusiasts.
Key details
-
$77
-
$36 - $140
Dropship products for Rice Cooker
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Zojirushi Pressure Induction Heating Rice Cooker
USD $690.85
Portable Microwave Rice Cooker and Steamer
USD $12.51
Portable Electric Rice Cooker MultiCooker 1.8L
USD $0
1.8L Portable Electric Rice Cooker MultiCooker
USD $29.08
Advanced 3Qt Induction Rice Cooker Multicooker
USD $127.77
Multifunctional Induction Heating Electric Rice Cooker
USD $349.91
Cuckoo 6-Cup Induction Heating Rice Cooker
USD $434.89
Smart Electric Rice Cooker with Induction Heating
USD $202.01
Large Capacity Commercial Rice Cooker 35 Cups
USD $236.09
Top suppliers for “Rice Cooker”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This company is a prominent player in the household appliances sector, focusing on electric kitchen products that cater to diverse cooking needs. Established in 2008, the supplier has built a reputation for high-quality products and exceptional customer service.
Located in the Pearl River Delta of southern China, the company benefits from proximity to crucial logistics hubs, enhancing efficiency in distribution. They boast a strong commitment to product quality, achieving ISO 9001 management certification and securing various international approvals including CE, CB, and RoHs. This ensures their products meet stringent market requirements.
The supplier offers a comprehensive range of electric kitchen appliances, including multifunctional rice cookers, electric kettles, and induction cookers. These products are designed to meet varied culinary demands and are manufactured with an emphasis on innovation and user convenience. They also support customization through their OEM and ODM services, allowing clients to tailor products to their specific needs.
With a dedicated team of experienced staff, this supplier ensures that customers receive professional assistance and support at every stage of their purchasing journey. Their commitment to customer satisfaction is evident in their 24/7 service availability and efficient logistics management.
For more details about their extensive product offerings and services, prospective customers are encouraged to visit the website or contact the supplier directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier operates in the home electrical appliances and housewares sector, providing a comprehensive selection of products tailored for wholesale purchasing. With a strong reputation in the industry, they effectively serve over 30 countries, ensuring high-quality and reliable goods to their customers.
Their inventory includes a diverse array of small and large appliances, housewares, cookware, and hair care products. Categories such as kitchen appliances, cleaning devices, and tools are meticulously curated to meet the needs of various markets. By offering products ranging from high-performance blenders to professional cookware sets, the supplier aims to cater to both retail and wholesale buyers, ensuring a steady supply of quality items.
Additionally, they specialize in graded stock, enabling customers to select from a variety of conditions including Grade A items, which appear nearly new, and Grade C, which consist of reconditioned goods, all thoroughly tested before export. This approach provides an excellent opportunity for businesses looking to stock their inventory with top-notch yet affordable appliances.
The supplier strongly emphasizes customer service, facilitating flexible orders and efficient logistics to meet clients' needs. They are committed to quality assurance by sourcing items from respected UK manufacturers and retailers. For further insights into their product range and sales options, prospective clients are encouraged to visit their website or reach out to their contact team directly.
Morphy Richards, Haden, Kitchen Genie, Oms, Impax
Supplier name
Manufacturers
Operating in the kitchenware and tableware industry, this supplier is dedicated to providing authentic donabe products from Iga, Japan. They offer handcrafted clay pots and versatile earthenware, meticulously crafted by skilled artisans. Each product reflects a rich cultural heritage and culinary tradition, making them ideal for both everyday use and special occasions.
The supplier prides itself on being the official representative of a leading producer of Iga-yaki donabe, ensuring that customers receive only the highest quality. Their products go through rigorous quality checks, guaranteeing that every piece is not only functional but also visually stunning.
In addition to donabe, the collection includes a wide array of artisanal kitchenware and tableware sourced from various regions of Japan. This range allows customers to explore and embrace the diverse facets of Japanese food culture.
Understanding the importance of food presentation and cooking techniques, the supplier encourages customers to participate in events and cooking courses. These experiences are designed to educate and inspire, helping individuals to enhance their culinary skills while appreciating the beauty of donabe cooking.
To discover more about their vibrant offerings and how they can enrich your cooking journey, please visit their website or contact them directly for further inquiries.
Nagatani-En, Fudoh-Gama, Hechimon, Hirota, Isuke, Kai Nobuo, Kamekonya, Kosuga, Miyama, Sugahara, Takakuwa, Kinzoku, Yamacoh, Yamada Heiando, Yamasan-Miyake, Zoho-Gama
Supplier name
Manufacturers
Operating within the home appliance industry, this supplier is renowned for its innovative solutions that cater to modern culinary needs. With a focus on electric products, their extensive range includes items such as rice cookers, bread makers, and coffee makers, each engineered to enhance efficiency and user experience.
The brand emphasizes quality and convenience, providing consumers with tools that make meal preparation simple and enjoyable. Their vacuum insulated products, including mugs, bottles, and food jars, prioritize durability and thermal performance, ensuring that beverages and meals maintain optimal temperatures.
With a comprehensive approach to customer support, they offer product registration, warranty information, and a dedicated service center, highlighting their commitment to customer satisfaction. Users can also explore recipes and tips in their engaging blog and mailing list, further enriching the culinary experience.
For additional insights into their products and services, interested parties are encouraged to explore their website or reach out directly for further inquiries.
Not available
Supplier name
Wholesalers
General Appliances in Miami, Florida was founded in 1984 with one goal in mind: to provide competitive wholesale prices and great inventory.
Since then, we have become a leading wholesale distributor of small home appliances and electronics both in the U.S. and internationally.
Pyrex, Remington, Anchor Hocking, Black & Decker, Coleman, Eureka, Hamilton Beach, Wahl, Conair, Rca, Brentwood, Lasko, Magefesa, Qfx, Travel Smart, Singer, Presto, Proctor Silex, Viridian, Life Story<span class="list-helper-toggle-more-text"> and <a href="#">3 more</a></span><span class="list-helper-more-text d-none">, Vitallys, Mario Batali, Interplak</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
This supplier thrives in the kitchenware and home goods industry, providing a vast selection of products designed to enhance culinary experiences. From innovative small appliances to elegant dinnerware and cooking essentials, they cater to both novice cooks and seasoned chefs alike. Their product lineup includes everything from blenders and cookware to serving utensils and bakeware, demonstrating a dedication to quality and functionality.
With a focus on customer satisfaction, this supplier prioritizes offering items that are not only practical but also stylish and trendy. They understand the evolving needs of modern kitchens and strive to keep up with the latest trends in cooking and home entertaining. Each product is selected with care, ensuring that customers receive the best tools and accessories to elevate their culinary creations.
Additionally, this supplier supports a value-driven approach, offering competitive prices and frequent promotions, encouraging customers to explore and invest in their kitchen aspirations. Their knowledgeable staff is always ready to assist customers in finding the perfect products for their needs.
For anyone interested in learning more about their extensive offerings or making a purchase, an invitation is extended to visit their website or reach out directly for personalized assistance and guidance. Discover the ideal items to complement your kitchen journey and enhance your home cooking experience.
Price & Kensington, Emile Henry, Nordic Ware, Cuisinart, Mason Cash, Cangshan Cutlery, Solidteknics, Lodge Cast Iron, All American Canners, Ritz Textiles, Gluggle Jugs, Porland
Supplier name
Wholesalers
This prominent company operates within the home and lifestyle products sector, focusing on delivering innovative solutions for everyday living. With a commitment to sustainability and quality, they offer a diverse range of items that cater to various consumer needs, from air circulators to storage organizers.
The company continually seeks to enhance the customer experience through functional designs and the latest technology. Their portfolio features an impressive selection, including air purifiers, heaters, and specialized storage solutions that not only improve organization but also contribute to a more efficient living space.
Among their standout products are the versatile storage containers and unique air circulators, each designed to maximize utility and enhance comfort. The company's dedication to customer satisfaction is reflected in their attention to detail and commitment to providing high-quality products that integrate seamlessly into modern homes.
To learn more or explore their range of products, potential customers are encouraged to visit the official website or reach out directly for personalized assistance. Experience innovative home solutions that elevate everyday life through practical and stylish products.
Remington, Iris, Weatherpro, Woozoo
Supplier name
Wholesalers
In the competitive kitchenware and home appliances industry, this supplier stands out for its commitment to quality, innovation, and customer satisfaction. They offer an extensive range of products that enhance cooking efficiency and elevate dining experiences.
Their diverse product line includes state-of-the-art rice cookers, commercial pressure cookers, versatile frying pans, and a variety of essential kitchen utensils designed for both home cooks and professional chefs. By focusing on delivering durable, high-performance items, they cater to a broad clientele, including restaurants and retail partners.
In addition to traditional cookware, the supplier also provides modern kitchen gadgets and tools, making meal preparation effortless and enjoyable. Their dedication to quality assurance and competitive pricing positions them as a trusted partner for businesses seeking reliable kitchen solutions.
With a strong emphasis on customer service, they are committed to supporting retailers and businesses in maximizing their profit margins while offering premium products to their customers. Whether you're looking for cooking essentials or innovative kitchen solutions, this supplier can meet your needs. For more details and to explore their complete product offerings, visit their website or contact them directly.
Cuckoo, Storyi, Pn Poongnyun, Key Company
Supplier name
Wholesalers
Asian food and beverage wholesale trade specialist in Europe. With over 20 years of sourcing expertise, they import and distribute top-quality goods directly from leading brands in Japan, Korea, China, and Southeast Asia. Focusing on quality and authenticity, they cater to the unique needs of wholesale orders, restaurants, sushi bars, and retailers, ensuring products meet rigorous European standards for taste and freshness. Their strong partnerships with trusted suppliers and manufacturers reinforce their unwavering commitment to providing only the finest products. As more than just a supplier, they offer customizable solutions to enhance your business. Discover the latest arrivals and stay updated by joining their newsletter. For more information, visit the website or contact directly.
Ajinomoto, Itsuki Foods, Daisho
Supplier name
Wholesalers
Operating within the kitchen appliances and essentials sector, this supplier focuses on delivering a broad selection of products sourced directly from China. Their offerings range from innovative kitchen gadgets to essential appliances, ensuring a comprehensive solution for businesses looking to enhance their kitchen product lines.
By maintaining relationships with verified factories, the supplier guarantees premium quality and competitive factory prices. This commitment to quality control allows clients to source trendy and reliable kitchen essentials that cater to today’s culinary demands. Whether it’s coffee makers, crockery, or bakeware, they ensure every product meets stringent standards for performance and design.
The supplier is dedicated to providing hassle-free logistics support, enabling smooth ordering processes for businesses of all sizes. Their transparent pricing and absence of hidden costs enhance the buying experience, allowing retailers to confidently stock their shelves with high-demand kitchen items.
Feedback from clients highlights the supplier’s commitment to service excellence, underscoring the reliability and satisfaction associated with their products. Businesses are encouraged to reach out to explore the latest trends in kitchen essentials and find the right products tailored to their market needs.
For more detailed information or specific inquiries, they invite potential customers to visit their website or contact them directly, ensuring personalized assistance and insights into the best offerings for their businesses.
Not available
Related products
Microwave Oven
Decreasing
-97.5%
Growth
Broad household staple with steady baseline demand driven by quick meal prep, reheating, and space-saving convenience. Appeals across segments (students, families, workplaces) and serves as a frequent replacement and gifting item
Portable Ice Maker
Increasing
72.3%
Growth
Strong buyer appeal centers on quick, on-demand ice without plumbing, saving freezer space and supporting home entertaining and small-space living. Portability and countertop convenience make it useful for apartments, RVs, boats, dorms, and offices
Kitchen Baking Mixer
Decreasing
-60.2%
Growth
Broad household appeal and giftability drive steady demand with a pronounced Q4 spike. Buyers value the convenience and consistency for home baking, especially for holiday cooking and gifting, making it a strong add to an eCommerce store
Vacuum Sealers
Increasing
15.2%
Growth
Buyers choose this category to keep food fresher longer, prevent freezer burn, and save by portioning bulk purchases—plus for meal prep and sous vide. The $30–$99 price band supports gifting and entry-to-mid tier demand, while ongoing sales of consumables (bags/rolls) create repeat revenue and cross-sell opportunities with kitchen and food storage items
Portable Blender Bottle
Increasing
115.8%
Growth
Buyers seek this for quick, on‑the‑go smoothies and protein shakes without relying on a countertop blender, making it appealing to fitness enthusiasts, commuters, students, and travelers. The $20–$37 price band supports impulse buys and gifting, with easy cross‑sell opportunities (e
Mr Coffee
Decreasing
-14.1%
Growth
Widely recognized, budget-friendly drip coffee makers in the $20–$60 range convert on practicality and everyday use, appealing to first-time setups, replacements, and value-focused buyers. The approachable price point and broad household fit make them highly giftable, with strong brand familiarity supporting trust and quick purchase decisions—an easy add to an eCommerce store to capture steady baseline demand
Bread Maker
Decreasing
-41.9%
Growth
Buyers choose this for fresh, convenient, at-home baking and control over ingredients (e.g
Siphon Coffee Maker
Increasing
20.9%
Growth
Appeals to coffee enthusiasts and gift buyers seeking a theatrical, café-like brewing experience at home. Visually striking and perceived as premium, yet accessible with a typical price range of $32–$138, enabling tiered offerings
Electric Coffee Grinder
Increasing
3.6%
Growth
Broad buyer appeal centers on fresher, better-tasting coffee at home with fast, convenient prep—an easy upgrade to daily routines. The $24–$64 price band hits an impulse-friendly and giftable sweet spot, making it a strong AOV add-on alongside beans, mugs, and brewing gear
Bbq Thermometer
Increasing
266.7%
Growth
Buyers choose this item to nail doneness and food safety for grilling, smoking, and oven roasting, reducing guesswork and returns from overcooked meats. It’s a practical, giftable kitchen tool with broad appeal to home cooks and grill enthusiasts, and the $13–$49 range supports both entry-level and higher-featured variants (e
Coffee Cup Warmer
Decreasing
-65.5%
Growth
Practical, low-cost desk and home accessory that keeps hot drinks warm longer—appeals to office workers, remote workers, and students. Strong giftability and stocking-stuffer potential; buyers often purchase for self-use and as easy gifts
Chest Freezer
Increasing
13.5%
Growth
Appeals to buyers needing affordable extra frozen storage for bulk grocery runs, meal prep, and seasonal harvests. At $197–$398, it’s a low-to-mid price appliance that converts well on value, capacity, and a compact footprint for garages/basements, helping drive larger orders and repeat frozen/consumable purchases
Breville
Decreasing
-10.7%
Growth
Premium small kitchen appliances with strong brand recognition and perceived quality drive high buyer intent for gifts and home upgrades. The $130–$350 price band fits mid-to-premium gifting, raises average order value, and enables bundling with complementary accessories
Electric Pepper Grinder
Decreasing
-29.9%
Growth
Strong buyer appeal as a convenient, push-button kitchen upgrade and a giftable gadget at an accessible price point. Often bought for ease of use and as a simple way to elevate cooking and table presentation, making it an easy add-to-cart item
Stoves
Increasing
26.6%
Growth
Essential, replacement-driven category with broad household penetration and steady baseline demand. Buyers prioritize reliability, safety, correct sizing, and price; the $50–$430 range captures budget shoppers and mid-tier upgrades, making it a versatile traffic driver and conversion anchor in an eCommerce store
Digital Scale
Decreasing
-18.2%
Growth
Appeals to buyers seeking convenient, precise measurement for personal wellness tracking and household use, with strong January interest tied to New Year health goals. The $15–$37 price point sits in a low-risk, high-velocity range that supports impulse buys and easy add-to-cart behavior, with broad appeal across demographics and gifting occasions around year-end
Air Fryers
Increasing
5.3%
Growth
Strong purchase drivers include healthier, lower-oil cooking, fast meal prep, and versatility (crisping, roasting, reheating) in a compact countertop form. Buyers compare capacity, ease of cleaning, and digital presets; common best-sellers are mid-size family units and models with multiple cooking modes
Mixer
Decreasing
-5.1%
Growth
Broad-appeal kitchen appliance with year-round utility and a strong December spike driven by holiday gifting and increased home cooking/baking. The $30–$120 range captures budget through mid-tier buyers, enabling good assortment depth and upsell paths
Cooking Equipment
Increasing
53.4%
Growth
Broad, evergreen utility with a clear September lift makes this a reliable traffic and basket-builder. Buyers choose it to refresh kitchens for fall routines, college/dorm move-ins, and increased at-home cooking; the accessible $10–$30 price point supports impulse buys, gifting, and add-on purchases, helping raise average order value with minimal buyer friction
Coffee Roaster
Decreasing
-0.9%
Growth
Appeals to buyers who want fresher, customizable coffee at home and to gift shoppers seeking a premium, hobby-forward purchase. Strong giftability and enthusiast appeal support conversions; the $58–$323 range spans entry-level to higher-end options, enabling tiered pricing and margin mix