Soft Plastic Bait Market Trends, Forecast & Insights [2025]

Last updated Dec 6, 2025
Common buyer appeal: popular with anglers due to low price, variety of colors/sizes and frequent repeat purchases, making it a consumable, impulse-friendly SKU that’s easy to bundle with terminal tackle or rods. Typical selling price of $6–$13 positions it as a low-ticket item with high velocity potential, low shipping cost and multiple margin opportunities through multi-packs, seasonal color mixes and cross-sells. Seasonality: annual peak in September — sellers should plan inventory and marketing a couple months earlier (stock and campaigns ready by July–August). Current month is December, so it’s off-season; consider clearance or bundled promotions now and use this time to finalize supplier terms, create seasonal listings, and line up summer inventory for the next peak.
Seasonal Peak month: September
About the product
Artificial silicone bait is a versatile product class designed primarily for fishing enthusiasts, offering various shapes, sizes, and colors to mimic the appearance and movement of live bait. This product class appeals to a wide range of buyers, from beginners to seasoned anglers, seeking effective and durable alternatives for enhancing their fishing experience.
Key details
  • $9
  • $6 - $13
  • High Month September
    Low Month January
Relative Interest
 
Seasonality
High Month Sep
Low Month Jan
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Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier specializes in the fishing tackle industry, providing a vast array of products tailored for both amateur and professional anglers. Their extensive inventory ranges from fishing rods and reels to a variety of baits and fishing lines, catering to diverse fishing styles and preferences. With a commitment to quality, they source popular and effective brands, ensuring that customers have access to reliable gear for their fishing expeditions. The supplier's range of fishing lines, including monofilament, fluorocarbon, and braided options, meets the varied needs of anglers, whether for freshwater or saltwater fishing. In addition to fishing gear, they offer a selection of apparel and accessories, designed to enhance the fishing experience. From tournament gear and tackle boxes to outdoor clothing, they equip customers with everything they need for a successful outing. The supplier is dedicated to customer satisfaction, providing guidance and recommendations for choosing the right products. Information and assistance are readily available through their website, which features detailed product descriptions and a buying guide, ensuring anglers can make informed decisions. For anyone looking to elevate their fishing experience, this supplier provides a unique destination for high-quality tackle and expert advice. Customers interested in exploring their offerings further are encouraged to visit their website or reach out with inquiries.
Abu Garcia, Daiwa, Lucky Craft, Okuma, Pflueger, Rapala, Shimano, Berkley, Maxima, Seaguar, Sunline, G Loomis
Supplier name
 
Manufacturers
Operating within the fishing supply industry, this business distinguishes itself by providing a comprehensive array of quality products tailored for fishermen of all skill levels. Their extensive inventory includes everything from baitcasting and spinning reels to an impressive selection of lures and accessories designed to enhance fishing experiences. With a commitment to customer satisfaction, this supplier ensures that anglers have access to the latest innovations and technologies in fishing gear. Their offerings cover various niches, including specialized rods such as deep drop and kite fishing rods, as well as unique lure options like vertical jigs and soft plastic baits. This allows customers to find exactly what they need for their fishing adventures. In addition to their product diversity, this supplier also emphasizes convenience through a user-friendly shopping experience. Customers can easily navigate the online store and find essential items organized into clear categories. Special promotional sales and clearance events further enhance the shopping experience, providing value to customers. For those interested in enhancing their fishing setups or exploring new gear, this supplier is a trusted source in the market. For more information about their products, visit the website or reach out directly to their customer service team.
Daiwa, Shimano, Costa, Z-Man, Blackfin, Magbay
Supplier name
 
Manufacturers
This organization is a key player in the fishing tackle manufacturing industry, known for its extensive selection of high-quality fishing products. Offering everything from specialized baits and lures to essential fishing accessories, it caters to both amateur and professional anglers alike. With a commitment to innovation and performance, the supplier designs products that address the specific needs of fishing enthusiasts. The array of items available includes various types of lures, hooks, fishing rigs, and ice fishing tools, ensuring that anglers are well-equipped for their fishing adventures. The supplier prides itself on providing top-tier customer service, with a dedicated team ready to assist customers in selecting the right gear for their needs. Additionally, they offer shipping options for convenient purchasing. For anyone looking to enhance their fishing experience, this supplier provides not only products but also valuable resources and advice. For those interested in learning more about the product offerings or to place an order, visiting the website or reaching out directly is highly encouraged. Experience the difference in quality fishing tackle designed to elevate any fishing outing.
Catchmore, Grapentin
Supplier name
 
Wholesalers
The fishing industry is well-served by a supplier committed to providing a wide array of tackle and accessories that cater to enthusiasts of all levels. Specializing in products that enhance both the experience and success of fishing, this supplier offers a unique selection tailored for Australian freshwater and saltwater environments. From high-performing fishing reels to specialized lures and tackle, the product range ensures that individuals can find precisely what they need for their fishing endeavors. With brands recognized for their quality and reliability, every item available is designed to improve the effectiveness of fishing techniques.
Finesse, Swimerz, Dekoi, Toppu Mizzu, Rig Ezy, Artizan, Bstc, Captain Jack's
Supplier name
 
Manufacturers
Operating in the fishing equipment industry, this supplier is committed to providing anglers with a comprehensive selection of high-quality tackle and accessories. With a product range that includes everything from specialized lures and jigs to terminal tackle and rigging kits, they cater to the diverse needs of fishing enthusiasts and professionals. Their offerings encompass various types of fishing lures, including tuna lures, wahoo trolling lures, and inshore & freshwater lures, ensuring that customers can find the right tools for their fishing adventures. The supplier also provides essential accessories such as fishing swivels, hooks, storage solutions, and even fighting belts designed for durability and performance. The company prides itself on delivering quality products at competitive prices, complemented by a commitment to exceptional customer service. Positive feedback from satisfied customers affirms their reputation for reliability and timely delivery. Whether for deep-sea fishing or inshore trips, their tackle is designed to meet the specific demands of different fishing environments and techniques. For those looking to elevate their fishing game, this supplier offers not just products but also valuable resources, including guides on rigging and maintenance. Explore their extensive catalog to find the perfect items tailored to your needs. For more information, visit their website or reach out directly for inquiries and support.
Epic Fishing Co., Blue Water Candy Lures, Fish Razr
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Wholesalers
Operating within the fitness and wellness sector, this supplier is recognized for its comprehensive selection of yoga accessories designed to enhance both practice and performance. The range includes items crucial for yoga enthusiasts, fitness professionals, and wellness centers, making it a preferred choice among a demanding clientele. From yoga mats to resistance bands, products are crafted with care and attention to quality, ensuring durability and performance in every item. The supplier prides itself on offering not only the essentials for yoga practice but also innovative accessories that enhance the overall experience, such as bolsters, straps, and various massage tools. Dedicated to delivering exceptional customer service, the supplier understands the unique needs of their customers and aims to meet them with a personalized approach. Their commitment to providing sustainable and effective fitness solutions is evident through their carefully curated product lines, catering to a variety of fitness levels. With a firm belief in promoting health and mindfulness, the supplier invites interested parties to explore their offerings. Whether for retail or wholesale, their products support the growing movement towards wellness and holistic living. For inquiries and a complete product range, please visit their website or reach out directly to their team.
Salute The Sun, Livepro
Supplier name
 
Manufacturers
Operating in the dynamic toy industry, this supplier is dedicated to crafting high-quality soft toys that bring joy and comfort to children of all ages. With a passion for creativity, they offer an extensive range of plush animals and innovative doll designs that encourage imaginative play and nurturance. Their products are designed with meticulous attention to detail, ensuring that each toy is as unique as the child who loves it. The product line features adorable creatures such as soft elephants, charming monkeys, and whimsical unicorns, as well as a variety of interactive dolls that make perfect companions for young ones. Additionally, the supplier emphasizes safety and quality, adhering to stringent toy safety standards to create products that parents can trust. Whether it’s for a birthday gift or just to brighten someone's day, this supplier provides delightful options that are sure to enchant. With continuous innovation and a commitment to excellent customer service, they are poised to become a go-to source for retailers. For those interested in learning more about their unique offerings or exploring partnership opportunities, visiting their website or contacting them directly would provide valuable insights into the full spectrum of products available.
Douglas
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Manufacturers
Operating within the home and lifestyle sector, this supplier specializes in a diverse range of high-quality products designed to enhance daily living. Their extensive offerings include bedding, apparel, and home decor items that cater to every family member and enhance any living space. With a commitment to sustainability and ethical practices, the supplier prides itself on using premium materials to craft products that are both beautiful and functional. Their collections feature bold colors and unique designs, ensuring that customers find something special to suit their aesthetic preferences. In addition to bedding and home decor, they offer a selection of apparel that includes sleepwear and accessories, all designed with comfort and style in mind. This supplier's focus on quality ensures that every item meets the highest standards, contributing to a better living experience. Their collaborations with artists and creative minds bring fresh perspectives to traditional designs, making their product range not just functional but also a canvas of artistry. They believe in creating memories through beautiful living spaces filled with unique pieces that tell a story. For more information on their offerings, collaborations, and ethos, interested customers are invited to explore their website or reach out directly for further inquiries. Discover how their products can enhance your home and life today.
Kip&Co, Rainbow Brite, Miffy, Eleventh Hour, Ernabella
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Manufacturers
In the competitive landscape of the packaging industry, this supplier stands out by offering a comprehensive range of custom box solutions tailored to meet the specific needs of various businesses. Their commitment to quality and customer satisfaction is evident in their diverse product offerings, which include custom printed boxes, food and beverage packaging, retail boxes, and many specialty packaging designs. With years of expertise and a focus on craftsmanship, they provide packaging solutions that not only serve functional purposes but also enhance the aesthetic appeal of products. From die-cutting to printing and designing, every aspect of the packaging process is handled with care and professionalism, ensuring each box aligns perfectly with the business’s branding and product requirements. Recognizing that each order is unique, they treat every project as bespoke, accommodating different quantities, budgets, and timelines without compromising on quality. Their offerings include various materials such as cardboard, corrugated, and rigid boxes, ensuring durable and appealing packaging for all types of products. Furthermore, their state-of-the-art printing services allow for intricate designs and vibrant colors, elevating brand visibility and engagement. Businesses looking for innovative and customizable packaging solutions will find a reliable partner in this supplier. To learn more about their extensive range of options and how they can assist in enhancing your brand, visit the website or get in touch directly to explore possibilities further.
Not available
Supplier name
 
Manufacturers
This established supplier operates within the equestrian and pet supplies industry, focusing on high-quality horse tack and accessories for both Western and English riding disciplines. With a strong commitment to customer satisfaction, they offer a variety of products including saddles, tack, and dog supplies. Their extensive range caters to both amateur riders and seasoned professionals, providing products that enhance performance, comfort, and safety. Among the offerings are unique items like specialized cinch straps, decorative headstalls, and durable lead ropes, reflecting a thoughtful selection designed to meet the needs of equestrians. Additionally, the supplier prioritizes accessibility, boasting competitive pricing and free shipping on orders over a specified amount, making it convenient for customers across the United States. The emphasis on quality is evident in the materials and craftsmanship of their products, ensuring that every item purchased contributes positively to the riding experience. For those looking to elevate their riding gear or find the perfect accessory for their pets, this supplier combines expertise with an inviting shopping experience. Customers are encouraged to explore more about their offerings by visiting the website or reaching out for further inquiries. The commitment to excellence in service and product quality makes them a trusted source in the equestrian community.
Angelus, Hilason

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