Matte Lipstick – Monday Market of the Week

The beauty industry is certainly full of high-potential niches—I know this for a fact, having featured other beauty niches like fake lashes, concealer and MAC foundation.

So what beauty niche did I find this week with the help of our very own Market Research Lab? We are featuring "matte lipstick" as our highly viable niche this week.

Quick Snapshot: 

Can’t wait to showcase your matte lipsticks? Well here’s a quick snapshot of all the important stats you need to know before you do so: 

  • Success rate: 58%
  • Average sale price: $15.84
  • Competition rating: Low

Skip to supplier details or read on for the full lowdown. 

Success Rate on eBay: 

Matte lipstick success rate on eBay - SaleHoo

After a long list of product searches I finally found this week’s niche—matte lipstick! It was a complete delight when I saw that the Market Research Lab gave matte lipstick a success rate of 58%! Also, depending on the brand, you can source matte lipsticks from our featured suppliers for less then $5—just imagine the profit to be made!

Competition Rating on eBay: 

Matte lipstick competition on eBay - SaleHoo

After seeing that it scored a LOW competition rating, I knew that matte lipstick definitely had a viable market. Seeing the total bids placed (6,073) sealed the deal! We have found ourselves a highly viable, not to mention profitable, niche!

Product Performance: How Much Money Could You Make?

Matte lipstick eBay sales - SaleHoo

160 sales made in a single day is more than welcome in my store! I definitely see myself selling matte lipstick. How about you?

Going Beyond eBay: Should You Sell This on Your Online Store? 

The data from our Market Research Labs is solely from eBay, so if you currently sell through your own online store or other auction sites, then some quick keyword research on our very own free SEO software, Traffic Travis, is definitely called for.

Matte lipstick keyword searches - Traffic Travis

Sure enough, there is a promising market for matte lipstick even outside eBay! The numbers don’t lie—with 8,100 searches globally and 3,600 locally (US), what are you waiting for? Now’s the best time to start listing your matte lipsticks!

Trusted Suppliers Selling This Product

Matte Lipstick Supplier #1

Matte lipstick wholesale supplier #1 - SaleHoo

View their SaleHoo listing now or join SaleHoo to get access

Matte Lipstick Supplier #2

Matte lipstick wholesale supplier #2 - SaleHoo

View their SaleHoo listing now or join SaleHoo to get access.


To access our directory of wholesale suppliers and take advantage of SaleHoo’s Market Research Lab, sign up as a SaleHoo member now. 

Inside you will get access to over 8,000 suppliers, comprehensive training to help you find the best products to sell online and access to our members-only forum, which is full of tips and secrets from other members (including eBay PowerSellers) that will help you make money online. Join SaleHoo today.

Disclaimer: The information published here is strictly for informational purposes. All above products are only suggestions for items which the author believes may sell well, and this article should be viewed as opinion only. All above products were researched using methods recommended by SaleHoo and found to be potentially profitable for sellers at the time of writing. All sellers are encouraged to conduct their own market and product research.


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