Dropshipping in Europe: The Ultimate 2022 Guide [+21 Vetted Suppliers]


Ever considered dropshipping in a continent filled with majestic scenery and a melting pot of different cultures and languages? We’re talking about Europe, of course!



With a diverse range of suppliers and a huge population, the European eCommerce market is becoming more attractive than ever, especially if consumer preferences turn towards higher quality, bespoke products made by local suppliers over cheap, mass-produced goods.

We have written this article for you if you are:

  • Looking to dropship within Europe; or
  • Looking to find European dropshipping or wholesale suppliers.

💡Tip: Dropshipping is a business model taking the world by storm! It’s cheap to set up, easy to manage and limitless in possibility. If you’re interested in building another income stream, even while working full-time, then dropshipping is certainly a good option. See the following header ‘How to Start Dropshipping in Europe’ for more information on how to start your own dropship store.

The European eCommerce market has seen some phenomenal growth in recent years, with a slim chance of slowing down anytime soon. It is expected that total annual eCommerce sales in Europe will surpass half a trillion ($USD) by 2023.

European dropship suppliers may be right for you if you want to:

  • Sell to customers within the EU (faster shipping times).
  • Sell high-quality or handmade products.
  • Sell clothing or shoes (Europe is well known for shoe manufacturing).
  • Partner with dropship suppliers with sustainable practices.
  • Partner with suppliers who have easy return processes and good customer service.

💡Hint: We have developed a separate article for Dropshipping in the United Kingdom, as the UK is no longer part of Europe. Feel free to check it out for UK specific suppliers.

If you want to go down the route of using European suppliers for your online store, then another business model you may want to consider as an alternative to dropshipping is wholesaling. This is where you purchase goods at wholesale prices and then sell them to your customers directly.

The upside of this model is that you can usually achieve higher profit margins, but you also have to account for warehousing requirements and the extra time it will take you to fulfill orders. We compare wholesaling to dropshipping in this article, if you’re interested in finding out more.

So, now you might be wondering: Does this mean now is a good time to get my online store set up with European suppliers?

Absolutely! But first, let’s look at how you can set yourself up for maximum eCommerce success by following five simple steps. 

💡Hint: Store already up and running? You may want to skip right into the juicy part: our curated list of 20 profitable European dropship and wholesale suppliers.

How to Start Dropshipping in Europe

Getting started dropshipping or setting up an online store in Europe can be broken down into five key steps:

1. Research your products/niche

In order to set yourself up for success, it is important to conduct your own product research to identify ones that are likely to solve a problem for your target customers.

To begin, you may want to Google ‘top eCommerce industries in Europe’ to see what types of products are popular in this market. In 2021, fashion apparel, homeware and printed books came in as the top three product-based eCommerce categories in Europe. You could also try searching for ‘popular eCommerce products in Europe.’

The key is to find products in high demand with low competition. You might not have much success if you try to sell a popular product that is being retailed by 20 other online sellers.

If you want some personalized help, reach out to our 24/7 eCommerce experts at any time and we will be more than happy to help you with product research in the European market. 

💡Tip: We’ve come up with a list of 50 profitable product ideas to get your inspiration flowing!

2. Choose a platform to sell on

You are truly spoilt for choice here. From eCommerce platforms giants Amazon, eBay to build-your-own eCommerce stores on platforms such as Shopify, WooCommerce and Squarespace, there are plenty of options at plenty of different price points for you to start dropshipping on.

If you think you might want to go with a marketplace, like eBay, then we’ve made your job a whole lot easier by suggesting the best marketplaces for you to consider.  If none of those look right for you, then we have a second list of great options.

Or maybe you want to build your own, customized, high-converting store and bypass the marketplaces? We’ve compared how two of the most popular online store platforms, Shopify and WooCommerce, stack up. Just remember that there are many other options out there, too.

3. Find your European suppliers

One of the most daunting things about starting a dropshipping store can be discovering where to find reliable, high-quality suppliers who are going to consistently provide good quality and good service.

We advise using a directory of vetted suppliers to save you the most time and ensure that your suppliers are reliable. As mentioned, we’ve already come up with a list of 21 of our European suppliers for you to check out after this section of the article.

4. List your products on your online store

Once you’ve decided on a selling platform and which European suppliers you want to work with,  it's time to list your chosen products in your store.

There are many useful dropshipping tools, such as SaleHoo Dropship, out there that can automatically import products you want to sell directly from marketplaces such as AliExpress. This can be a real time saver so that you don’t have to manually input product information for each item.

5. Market your products and get those sales rolling in

Create some ads, make sure your store is functioning smoothly while looking good at the same time, and get the eyes of potential customers on your products.

Make sure your products are well described and that the benefits they offer are clear to the customer. Additionally, ensure you provide answers to frequently asked questions to increase customer confidence about what you are offering.

And there you have it! A dropshipping store in 5 easy steps.

If  you’d like to delve into those steps in more detail, then go ahead, we’ll see you back here soon.

21 Profitable European Dropship and Wholesale Suppliers

Now, onto the part you’ve all been waiting for, a list of some of our top European suppliers.

Among other requirements for these suppliers, they must:

  • Be a genuine manufacturer, dropshipper, liquidator, wholesale supplier, or distributor authorized to sell at or below wholesale prices.
  • Have an active website and email (and be able to receive emails from us from time to time to make sure they are still active).
  • Clearly display their contact details on their website.
  • Have had their website up and running for at least two years.

Furniture & Homeware

1. Trendy Italian-Made Outdoor Furniture Access Supplier Here

This supplier is based in Milan Italy and they design and manufacture furniture for home and garden. They offer international shipping and accept most payment methods.

Type of Products Carried
Swing Chair, Chaise Chair, Outdoor Chair with Table, Outdoor Furniture.

2. Luxurious French Furniture Reproduced in Louis XVI Era Style Access Supplier Here

This supplier’s french furniture collection faithfully reproduces designs of the Louis XV and XVI period with a modern twist. Finished in either painted antiqued white, gold, black or mahogany. They look great in a period or contemporary setting. Choose from a selection of french inspired rattan and timber beds, armoires, bedsides, chest of drawers and dressing tables.

They offer international shipping and accept most payment methods.

Type of Products Carried
French Furniture, French Style Furniture, Shabby Chic Furniture, Bedroom Furniture, Living Room Furniture, Dining Furniture, Painted Furniture.

3. Gorgeous Artificial Flowers and Home Decor Supplier, 24 Years in Business Access Supplier Here

This supplier has been trading for over 24 years and is now one of the largest stockists of wholesale supplies for florists, gift shops and interior designers. They offer over 90,000 products, with new products arriving everyday. They accept all major credit cards. They can ship to anywhere in the world.

Type of Products Carried
Artificial Flowers, Artificial Stems, Silk & Foam, Foam Flowers, Mixed Bushes & Garlands, Foliage, Stems & Leaves, Trees & Balls, Balls & Wreaths, Boxwood, Plants, Wedding Flowers & Leaves, Boxes, Bags, Nets, Feathers, Crystals, Beads, Diamonte, Wristlets, Corsage, Tiara, Pearls, Pins, Petals, Confetti, Snow Sheer, Dried Products, Fruit & Pods, Moss & Packaging, Willows, Twigs, Shells, Florist Accessories, Ribbons, Polypro, Pull Bows, Plastics, Acrylic, Cellophanes & Sleeves, Bags, Living Vases, Gift Boxes, Tools, Tapes, Wires, Cards & Envelopes, Wraps, and more.

4. Industry Leading Smart Robotic Vacuum Cleaners Access Supplier Here

This supplier designs and builds smart planning robot vacuums that help people create a smarter and cleaner living environment. They are committed to building a leading robot brand in the global market and demonstrate their advantages in technology, quality assurance and cost control in the industry. By integrating the entire industry chain, this supplier provides high quality and very cost-effective products with industry-leading technology for our customers.

Type of Products Carried
Robotic Vacuum Cleaners.

5. Award Winning Hand-Crafted Puzzles Access Supplier Here

This supplier established its business in 2013 manufacturing handcrafted puzzles. Their designs won a Hungarian Design Award in 2013. They ship internationally from their headquarters in Budapest, Hungary and they accept PayPal as a safe payment method.

Dropshippers are guaranteed a 54% margin (35% discount) plus shipping.

Products are shipped in paper tubes and boxes to protect them from shipping damage. Inside the products are wrapped in beautifully designed gift-boxes. All orders are guaranteed to arrive within 7 working days via DHL Express. Turn around time for most international orders varies from 3-14 days.

Type of Products Carried
Handcrafted Puzzles.

Shoes

6. Quality Handmade Leather Men’s Shoes Access Supplier Here

This supplier established its business in 2006 manufacturing high-quality handmade leather shoes for men. Their company's mission is to amaze its customers by creating masterfully crafted shoes of exceptional quality using premium materials. Having their own shoe-making facility, they are able to offer whopping dropshipping margins of 50% on their company retail price. Dropshipping and wholesale are available with no extra fees.

Please note that their shoes are created once ordered. It takes 7 to 10 days (typically it is 7) to make the shoes and 3 to 4 days for them to be with the customer via an international tracked courier. In total, it is 10 to 14 days for the products to arrive.

The supplier provides 6 years of free-refurbishment service against all normal wear and tear.

Type of Products Carried
Handmade Leather Shoes For Men.

7. Small Batch Premium Handmade Shoes Access Supplier Here

This supplier creates shoes all made strictly by hand in a small factory, in limited numbers and their service features obsessive research into leathers, materials, and details. They do not hold stock as the products are all handmade and made-to-order. Shipping is within 15 days after payment.

They can offer dropship and wholesale services. They also provide private labeling in which sellers may build their own brand and they can produce shoes with the seller's brand. For private labeling, the minimum order required 12 pairs per model.

Type of Products Carried
Shoes, Leather Shoes.

Health & Beauty

8. First of Its Kind Brand Name Vegan & Organic Self Tanning Products Access Supplier Here

This supplier is the first beauty brand to launch a DD self tan to recognise the benefits of Coco Water within skincare, promoting an individual approach to combining unique organic ingredients for a targeted skincare experience exclusive to your needs, with a focus on tanning, slimming and the body. Their products are all vegan and not tested on animals.

UK delivery usually takes between 1-3 working days. All other shipping options (including all international shipping), are charged to you at discounted rates and carry different implications, such as delivery times and traceability. International delivery can take anywhere from just a few days up to 30 days, depending on the delivery option, time, carrier, geographic location and the customs process in your country.

Type of Products Carried
DD Self Tan, Tan LIGHT, Face Bronzing Serum, Bronzing Ball.

9. Deluxe Hair Extensions and Wigs from Leading European Supplier Access Supplier Here

This supplier manufactures hair extensions and wigs from Tashkent, Uzbekistan. They established their business in 2001 gaining a wide customer base in Italy, Russia, Iran, and Kazakhstan. They ship internationally and they accept Credit Cards and Visa as a safe payment method.

Turn around for domestic and international orders ranges from 5-10 business days. Unprocessed orders can be canceled and refunded in full.

Type of Products Carried
Clip-On Hair Extensions, Keratin-Tipped Hair Extensions, Weft Hair Extensions, Lace Base Closure, Bulk Double Drawn Hair Extensions, Ponytail Hair Extensions, Tape-In Hair Extensions, Bulk Hair Extensions, Ombre Hair Extensions, Natural Russian Hair Extensions, East-European Hair Extensions, Eurasian Hair Extensions.

10. Uniquely Fragranced Hand-Crafted Beard Oil Products Access Supplier Here

This supplier manufactures products that are carefully hand-crafted by their team of facial hair obsessed folks. Their range of uniquely fragranced & invigorating beard grooming products includes beard oils, balms, mustache waxes, and high-quality combs & brushes to keep even the wildest of beards looking full & luscious, the whole day (or night) through.

Type of Products Carried
Beard Oil, Beard Balm, Beard Combs, Beard Shampoo, Mustache & Beard Wax and Wash Bags.

Sports, Hobbies & Outdoors

11. Underwater Activities Mega Supplier, Over 10 Years in Business Access Supplier Here

This supplier has been offering drop shipping and distribution for 46 brands for 11 years. They carry the known brands in diving and underwater activities. They ship internationally and they accept major credit/debit cards and PayPal as safe payment methods.

Shipping delivery varies from 4 business days and can take up to 12 business days to get to some countries.

Type of Products Carried
Scuba, Freediving, Spearfishing, Techno Diving Equipment.

12. Innovative, High Quality CrossFit Equipment Manufacturer Access Supplier Here

This supplier manufactures CrossFit materials from speed ropes, handgrips, and wrist wraps and they focus on every detail, quality, and innovation, in order to achieve the highest possible performance. They started their business in 2013 and they ship internationally. They accept PayPal and credit cards as safe payment methods. Turnaround time for domestic and international orders is 4 days before shipping.

Type of Products Carried
Jump Ropes, Hand Grips, Wrist Wraps, Strength Wraps.

13. Original Hand Forged Knives Made With Premium Production Process Access Supplier Here

This manufacturers’ main specialization is in historical cold weapons, primarily swords and daggers - the demanding nature of their production confirms the high level of their workers' professionalism. During production of cold weapons they mainly use hand forged blades, each one of which is hardened and tempered individually, which marks them out as being of the very highest quality. This makes each of their products a unique original.

Type of Products Carried
Hand Forged Knives, Swords, Axes, Saxs.

14. Boating Supplier with 2 Decades of Experience Access Supplier Here

This supplier established its business in 2001 as a wholesaler and dropship supplier of boat accessories and a wholesale operator of Yacht Rentals. Their main office is located in the Canary Islands, but they have a Logistics Center in Livorno and another in Barcelona from where they send their products to any point in Europe.

Please note that all products come with a 2 years warranty. Returns and refunds are extended up to 30 days with a restocking fee of 5%.

Type of Products Carried
Boat Supplies, Docking, Mooring, Deck Hardware, Rope & Cordage, Safety Equipment, Cleaning & Maintenance, Cabin Equipment, Plumbing, Buoys, Fenders, Navigation, Electrical, Engine Parts, Accessories, Sailboat Gear.

Toys, Gifts & Educational

15. Mega Books Supplier, Nearly 2 Decades In Business Access Supplier Here

This supplier started its business in 2005 selling millions of books to the general public and to the wholesale trade market. They ship internationally and they accept PayPal and major credit cards as safe payment methods.

Type of Products Carried
Books (Children Books, Box Set Collection, Bestselling Fiction Books), Movie Books, Tarot Cards, Children's Educational, Teachers Resources, Adult Fiction (Top Authors), Cooking Books, Health and Fitness, Home and Garden Books, Art Architect and Photos, Travel Books, Military Books, Toys, Office Products, Health and Beauty, Bags, Home, Furniture, DIY Tools, Cookbooks, DVD and Audio Books.

16. Mega Range of Popular Games and Gaming Consoles Access Supplier Here

This supplier holds a vast range of games and consoles across many of the most popular formats, which include Nintendo DS, Nintendo 3DS, Nintendo Wii, Playstation 2 (PS2), Playstation 3 (PS3), Playstation 4 (PS4), PSP, Playstation Vita (PS Vita), XBOX, XBOX 360 and XBOX One. They accept major credit and debit cards, as well as bank transfers as forms of payment. They ship worldwide.

Type of Products Carried
Games & Consoles, PC Games, Accessories, Figures, Guide Books, T-Shirts, Playstation 4 (PS4), PSP, Playstation Vita (PS Vita), XBOX, XBOX 360 and XBOX One.

17. Brand Name Cartoon and Hero Toy Figurines Supplier Access Supplier Here

This UK based wholesaler are suppliers of a large range of toys based on famous heroes like cartoon heroes, comic heroes, real heroes and many more. Their products are not only aimed at children but also at collectors of these quality figurines.

They accept Visa/MasterCard, Switch, Solo, Money/Postal Order and Personal Cheques. International shipping is available.

Type of Products Carried
Transformers, Toys, Star Wars Toys, Cartoon Heroes, Comic Heroes, Real Heroes, Figurines, Sporting Heroes, Music Heroes, Game Heroes, TV Heroes, Greeting Cards, Posters.

18. Unique, Original Quality Gifts Manufacturer Access Supplier Here

This supplier is a designer, innovator, creator, and manufacturer of unique, original and quality gift ideas. They offer a wide variety of products that will make people laugh and which they will definitely remember. They distribute their goods all throughout the UK and Ireland and they supply department stores, mail order companies, garden centers, card shops, adult stores, websites and many independent retailers. They deliver to over 40 countries worldwide. They accept Visa and MasterCard.

Type of Products Carried
Gifts, Games, Gags, Gadgets, Greeting Cards, Outrageous Gifts For Him, Mugs, Piggy Banks, Coasters, Fun Gifts For Her, Sparklers, Numbers & Letters, Glasses, Cup, Champagne Flute, Corkscrew, Keyring, Door Plaque, Photo Frame, Fridge Magnet, Bottle Opener, T-Shirt, Hip Flask, Mini Bar Set, Paperweight, Neon Bar Sign, Family Games, Games For Grown Ups, Erotic Gifts, Hen & Stag Party Items, Drinking Stuff, Gifts For Gardeners, Traffic Signs, License Plate Keyrings, Spoof ASBOS, Football Stuff, Paint Your Own Gifts.

Consumables

19. Europe’s Best Winemaking and Beer Brewing Equipment Access Supplier Here

Europe's most specialized wholesale supplier with more than 3,000 products for wine makers, beer brewers, liqueur manufacturers, professionals as well as hobbyists. Their appliances carry a 24-month warranty. They deliver to more than 65 countries worldwide.

Type of Products Carried
Brewing Kits, Fruit Concentrates, Dried Fruit, Extracts, Yeast, Airlocks, Rubber Bungs & Caps, Corks, Measuring Instruments, Glassware for Laboratory, Fruit Presses & Crushers, Steam Juicers, Warming Plates, Bottles, Tanks, Casks, Wine Cellar Accessories, Labels, Alcohol Measurement, Scales, Thermometers, etc.

20. Eco-Friendly Raw Superfood Specialists with Huge Range Access Supplier Here

This supplier is a UK-based, eco-friendly company that offers a vast range of products suitable for vegans, vegetarians and raw-foodists. They accept major credit and debit cards and PayPal as forms of payment. They can ship to most countries worldwide.

Type of Products Carried
Raw Food & Superfoods, Supplements, Herbal Teas, Yerba Mate, Home Appliance, Juicers, Slicers, Sprouters, Blenders, Ionisers, Ozonators, Food Dehydrators, Distillers, SAD Lightboxes & Gentle Alarms, Far Infrared Saunas & Heat Pads, Books, DVDs, Yoga Mat, Yantra Mat, Enema/Douche Kit, Patches, Fridge Magnet, Women's Motivational Necklace, Man's Motivational Wristlet, Argan Oil (Virgin), Rhassoul Clay, Organic Cotton Shopping Bag, and more.

Vegan Chewy Gummy Supplements Access Supplier Here

This supplier is known for its sugar-free, vegetarian and vegan gummy vitamins for adults and children aged 3 and above. They established their business in 2017 and they are open to dropshipping, wholesale, and private labeling. They ship internationally and they accept PayPal and major credit cards as safe payment methods.

Turn around time for orders from the United Kingdom is 3 working days after dispatch (standard). Countries within the EU take 5-7 days. International orders take 5-10 days. Expedited shipping is available upon request.

Type of Products Carried
Healthcare Supplements, Sugar-Free Vegetarian and Vegan Popular Gummy Vitamins for Adults and Children.

💡Hint: The list doesn’t end here, we have a huge number of other vetted European suppliers listed in our directory, too. We’ve also published a list of some of our top US Dropshipping Suppliers.

Dropshipping Europe: FAQs

Using European dropshippers may be useful to you for a number of reasons:

  1. Faster shipping times for EU based customers.
  2. High-quality, bespoke and handmade products available in a range of niches.
  3. Faster returns process and good customer service.
  4. Differentiate your business by claiming EU suppliers as one of your selling points.

We found that in 2021, fashion apparel, homeware and printed books came in as the top three product-based eCommerce categories in Europe.

Europe may be a good place to source these types of products, as they may be more difficult or risky to find with Asian suppliers:

  • Consumable goods.
  • Books.
  • Safe ‘clean’ health and beauty products.

This largely depends on the market you plan to sell to. If you want to use European suppliers to sell within the EU, then dropshipping might be best for you as it offers quick shipping and you won’t have to hold your own inventory.

If you are planning to sell outside of the EU, then wholesaling may be a more viable option because then you can be in charge of your shipping processes to ensure that your products reach your customers within a reasonable timeframe.

Is it legal using European dropshippers? What are the legalities?

Yes, it is legal. However, it would be best if you register your business in a European country and ensure that you oblige with local tax, consumer and import laws.

You may wish to work with a consultant before you start selling in Europe, to ensure that you are up to speed with all your selling responsibilities. 

This will depend on whether your business is EU-based or overseas based. We suggest speaking to an accountant to walk you through your tax obligations and ensure you’re clued in about what you need to do - you certainly don’t want to be running into tax troubles as a business owner, so it’s best to be fully aware of any requirements.

For now, you may want to check out this Shopify EU tax guide to give you a bit of an idea about what type of taxes you may be facing.

  • Put the time into building a relationship with your suppliers to ensure a good working relationship from day dot. Make sure you are well informed about their payment terms, shipping charges, shipping timeframes and returns policy.
  • Know your customers well. Find out how to best reach them (i.e. through social media, email, physical publications, etc.) Find out what is important to them and what type of products they are looking for and how your business can meet those needs.
  • Focus on developing a good mindset for success. As a founder, you will need to be able to motivate yourself regularly, as there’s not a boss standing over you to do that, or necessarily a team at your side to propel you forward.
  • Set goals for your business. Evaluate your progress at regular intervals to monitor whether you are meeting your goals and if you’re not, then adjust them accordingly.
  • Discover how to make your online store a success.

There is no straightforward (or reliable) answer to this one, because it depends on one very important thing - you!

There is a lot of potential with dropshipping to help you develop another healthy income stream, but it's those who are doing good product research and dedicating time to their business every day that are most likely to see the best results.

If you sell one type of product that makes you $40 in profit, then sell 15 of these each week, then that could be an extra $2500 in income each month, or $30,000 per year!

There are a range of platforms that might be suitable for you to use to sell online.

Whether you want to sell on an existing marketplace such as Amazon, or via your own custom online store, there are options for all types of sellers.

Find More Suppliers

 

 

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