Do you know the difference between email automations and email campaigns?
Email automations are automatic emails that send to certain customer groups when an action is met by the customer.
Eg: Thank you for your order
Email campaigns are Emails that are to be sent for specific events/dates. Scheduled manually.
Eg: Flash Sale Event
Which one should you incorporate into your business? The answer is definitely BOTH!
Email automations will allow you to connect with customers at personalized points in their consumer journey, and will guarantee that each customer has a consistent brand experience via email.
Email campaigns will allow you to keep your customers up to date with holidays and promotions, and keep your email content feeling fresh and new.
Want to learn more about how you can drive traffic to your eCommerce store? Read our blog article for more:
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- Sarah from SaleHoo