Hi pfanelli,
Welcome to SaleHoo!
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Yes, a lot of wholesalers are actually on eBay selling directly to the public! It’s very unfair, but that’s the reality and it shows how extremely competitive the marketplace is. :(
Here are some ideas we suggest regarding this issue:
* Order in bulk quantities to drive the wholesale price down
* Sell on another auction site other than eBay – there are heaps to choose from and profit margins are usually better. Craigslist is also a good place to sell if you live in the USA. (Let us know if you need more suggestions for places to sell online)
* Buy liquidation – this lets you get product for pennies on the dollar. (I’ll let you in on a secret, this is how lots of powersellers make money on eBay these days)
* Find a niche market with few competitors – collectibles and one-off items have amazing profit margins, even on eBay.
And here’s a liquidator with perfume products -
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Let us know if you need more help.
All the best!