What is Order Fulfillment?
This refers to the steps involved in completing an order. The fulfillment process uses a third party (fulfillment) service that receives, stores, and delivers orders to end buyers on a retailer’s behalf. Order fulfillment is mostly used by online retailers who lack warehouse, and distribution facilities.
Take Amazon's FBA (Fulfillment By Amazon) - the Amazon seller sends their inventory to Amazon's warehouse to store, and deliver orders on the seller's behalf, once they make a sale.
Smaller countries with smaller markets also use order fulfillment services for faster delivery, and lower shipping costs. We have created a guide here on how to successfully sell online by using this strategy: https://www.salehoo.com/blog/how-to-sell-successfully-from-smaller-countries